About Company
Glasgow Life is a charity that works for the benefit of the people of Glasgow and visitors to the city. We deliver cultural, sporting, and learning activities and events, creating unforgettable experiences for individuals and communities. From world-class museums and art galleries to vibrant libraries, state-of-the-art sports facilities, and captivating events, we enrich lives and make Glasgow a more dynamic and engaging place to live, work, and visit. Our mission is to inspire, engage, and connect, contributing significantly to Glasgow’s reputation as a leading international city, renowned for its welcoming spirit and diverse offerings. We are committed to fostering an inclusive environment where both our employees and the communities we serve can thrive, ensuring everyone has the opportunity to lead a great Glasgow life.
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Job Description
Are you passionate about Glasgow and eager to showcase its unique charm, rich history, and vibrant culture to the world? Glasgow Life is seeking an enthusiastic and dynamic Tourism Officer to join our dedicated team. This is a pivotal role in promoting Glasgow as a premier tourist destination, attracting visitors from across the globe, and enhancing their experience once they arrive. As a Tourism Officer, you will be instrumental in developing and implementing strategic initiatives that highlight Glasgow’s diverse attractions, from its iconic Victorian architecture and world-class museums to its buzzing music scene, culinary delights, and stunning green spaces. You will work collaboratively with local businesses, cultural institutions, event organisers, and community groups to craft compelling narratives and create engaging visitor experiences that resonate with various target markets. This role demands creativity, excellent communication skills, and a proactive approach to identifying new opportunities for tourism growth, ensuring Glasgow remains competitive on the global stage.
Your day-to-day will involve a blend of strategic planning and hands-on execution. You will be responsible for researching market trends, analysing visitor data, and identifying new opportunities for growth in key markets. A significant part of the role will involve developing and producing high-quality promotional materials, including digital content, brochures, and presentations, tailored to different audiences. You’ll also be instrumental in organising and hosting familiarisation trips for travel trade partners and media representatives, ensuring they experience the very best of Glasgow and become advocates for our city. Representing Glasgow Life at national and international tourism events and trade shows will also be a key responsibility, where you will network with industry professionals and promote Glasgow’s offerings. We are looking for someone who can not only articulate Glasgow’s appeal but also contribute innovative ideas to develop new tourism products and experiences. Your contributions will directly impact the city’s economic vitality and cultural prominence, helping to solidify Glasgow’s reputation as a must-visit destination. If you are a natural ambassador for Glasgow, possess a keen understanding of the tourism industry, and are driven by the desire to make a tangible difference in a dynamic urban environment, we encourage you to apply. Join us in shaping the future of tourism in one of Scotland’s most exciting cities, contributing to a vibrant legacy for generations to come.
Key Responsibilities
- Develop and implement tourism marketing strategies and campaigns.
- Conduct market research to identify new tourism opportunities and trends.
- Create compelling content and promotional materials (digital, print, multimedia).
- Organise and manage familiarisation trips for travel trade and media.
- Represent Glasgow Life at national and international tourism events and trade shows.
- Build and maintain strong relationships with local tourism stakeholders, businesses, and cultural organisations.
- Monitor and report on campaign performance, visitor statistics, and market developments.
- Identify and develop new tourism products and experiences for Glasgow.
- Support the broader Glasgow Life team in cross-departmental initiatives.
- Act as a passionate ambassador for Glasgow and its diverse offerings.
Required Skills
- Proven experience in tourism marketing, destination promotion, or related fields.
- Excellent written and verbal communication skills.
- Strong project management and organisational abilities.
- Proficiency in digital marketing tools and social media platforms.
- Ability to work collaboratively in a team environment.
- Understanding of the Scottish tourism landscape and key markets.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
Preferred Qualifications
- A degree or equivalent qualification in Tourism, Marketing, Hospitality, or a related discipline.
- Experience working with public sector or non-profit organisations.
- Knowledge of an additional language relevant to key international visitor markets (e.g., French, German, Spanish, Mandarin).
- Familiarity with CRM systems and analytics platforms.
Perks & Benefits
- Generous annual leave entitlement, including public holidays.
- Defined benefit pension scheme.
- Opportunities for professional development and training.
- Employee assistance programme and wellbeing support.
- Access to a wide range of Glasgow Life venues and activities.
- A supportive and inclusive work environment.
- Contribution to the vibrant cultural and economic life of Glasgow.
How to Apply
If you are ready to take on this exciting challenge and contribute to Glasgow’s flourishing tourism sector, please click on the application link below to submit your CV and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to hearing from you!
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