About Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in 2008 in Berlin, we bring head-to-toe fashion to almost 50 million active customers across 25 markets. Our mission is to re-imagine fashion for the good of all, leveraging cutting-edge technology and a passion for customer experience. We operate at the intersection of fashion, technology, and logistics, offering everything from popular global brands to local designer labels. At Zalando, you’ll join a diverse, international team where innovation is celebrated, and personal growth is actively encouraged. We believe in empowering our employees to take ownership and make a real impact on our journey to become the Starting Point for Fashion. We are committed to fostering an inclusive culture where every individual feels valued and has the opportunity to thrive.
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Job Description
Are you a creative powerhouse with a passion for social media storytelling and a deep understanding of the digital landscape? Zalando is seeking a dynamic and results-driven Social Media Manager to join our innovative Marketing team. In this pivotal role, you will be instrumental in shaping and executing our social media strategy across various platforms, engaging with our diverse audience, and strengthening Zalando’s brand presence across Europe. You will be responsible for translating our brand vision into captivating social content, fostering vibrant online communities, and driving measurable impact on brand perception and customer engagement. This role offers an exciting opportunity to work with a leading e-commerce player, experiment with new trends, and contribute to campaigns that resonate with millions of fashion enthusiasts. We are looking for someone who thrives in a fast-paced, collaborative environment, has a keen eye for detail, and possesses the strategic acumen to turn likes into loyalty. You’ll collaborate closely with Brand Marketing, Content Creation, PR, and Performance Marketing teams to ensure a cohesive and impactful brand message across all touchpoints. Your expertise will be crucial in developing innovative content formats, managing content calendars, and ensuring our brand voice is consistent and authentic. You will continuously analyze market trends, competitor activities, and platform updates to identify new opportunities for engagement and growth. Beyond content, you’ll play a key role in community management, turning followers into advocates and ensuring a positive brand experience for our customers online. This is an unparalleled chance to join a company that values innovation, sustainability, and diversity, offering immense potential for professional growth and impact on a global scale.
Key Responsibilities
- Develop and execute comprehensive social media strategies aligned with overall marketing goals and brand guidelines.
- Manage content planning, creation, scheduling, and publishing across key platforms (e.g., Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn).
- Monitor social media trends, tools, and applications, and actively explore new ways to engage our audience.
- Foster and grow online communities, respond to comments and messages, and manage user-generated content.
- Collaborate with internal teams (Brand Marketing, Creative, PR, Performance Marketing) to ensure integrated campaign execution.
- Analyze social media performance data, generate reports, and provide actionable insights to optimize future strategies.
- Manage social media budgets, where applicable, and ensure efficient resource allocation.
- Identify and engage with relevant influencers and brand advocates to amplify reach and engagement.
- Develop and implement crisis communication plans for social media, when necessary.
- Stay up-to-date with industry best practices and competitor activities to maintain a competitive edge.
Required Skills
- Proven experience (3+ years) as a Social Media Manager or similar role, demonstrating successful campaign execution and community growth.
- Deep understanding of major social media platforms, their algorithms, and best practices.
- Exceptional written and verbal communication skills in English, with a strong ability to craft engaging, brand-consistent copy.
- Proficiency in social media management and analytics tools (e.g., Sprout Social, Hootsuite, Sprinklr, Google Analytics).
- Strong analytical skills with the ability to interpret data, generate reports, and make data-driven decisions.
- Creative mindset with an eye for compelling visuals, video content, and engaging storytelling.
- Ability to work independently and as part of a cross-functional team in a dynamic, fast-paced environment.
- Excellent organizational and time management skills, with the ability to handle multiple projects simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience in the e-commerce, fashion, or retail industry.
- Proficiency in German or other major European languages.
- Familiarity with paid social media advertising campaigns and budget management.
- Experience with influencer marketing strategies and campaign execution.
- Knowledge of SEO principles as they relate to social media content and discoverability.
- Basic graphic design or video editing skills (e.g., Adobe Creative Suite, Canva, CapCut).
Perks & Benefits
- A competitive salary package and a comprehensive benefits program, including health insurance and pension contributions.
- Employee discount on Zalando products and partners.
- Opportunity for professional development and growth within a global, leading fashion-tech company.
- Access to learning platforms, internal training programs, and mentorship opportunities.
- Flexible working hours and an agile, modern work environment.
- Health and wellness programs, including an in-house gym, sports activities, and mental well-being support.
- Regular team events, social gatherings, and an inspiring, diverse company culture.
- Relocation support for international candidates moving to Berlin.
- Contribution to public transport tickets or a company bike scheme.
- Lunch subsidies and fresh fruit/drinks in the office.
How to Apply
If you’re ready to make an impact and help shape the future of fashion e-commerce, we encourage you to apply! Please click on the application link below to submit your resume and cover letter. We look forward to hearing from you and learning how your unique skills and experience can contribute to our team.
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