About Company
Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 30,000 stores in 80 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. We are more than just a coffee company – we are a company that inspires and nurtures the human spirit, one person, one cup, and one neighborhood at a time. Join us and discover a place where you can be your best self, grow your career, and contribute to a global brand that truly cares.
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Job Description
Are you a creative visionary with a passion for storytelling and a keen eye for engaging digital content? Starbucks is seeking an innovative Social Media Content Creator to join our dynamic marketing team in Seattle. In this pivotal role, you will be responsible for conceptualizing, producing, and curating compelling content across our various social media platforms, including Instagram, TikTok, Facebook, X (formerly Twitter), and LinkedIn. You’ll bring the Starbucks brand narrative to life through captivating visuals, compelling copy, and trend-setting multimedia, directly influencing how millions of customers engage with us daily.
This role demands a blend of artistic flair, strategic thinking, and a deep understanding of social media algorithms and best practices. You will work closely with our brand strategists, campaign managers, and PR teams to ensure all content aligns with brand guidelines, marketing objectives, and current cultural conversations. From daily posts highlighting our latest seasonal beverages to long-form video content showcasing our sustainability efforts or community involvement, your work will be at the forefront of our digital presence. We’re looking for someone who thrives in a fast-paced environment, embraces challenges, and is eager to experiment with new formats and platforms to reach diverse audiences. If you’re passionate about coffee, culture, and creating impact through powerful digital stories, we invite you to brew up your best work with us.
Key Responsibilities
- Develop, create, and manage engaging multimedia content (images, videos, GIFs, stories, Reels) for all Starbucks social media channels.
- Write compelling and on-brand copy for social media posts, ensuring consistency in tone, voice, and style.
- Collaborate with marketing, brand, and product teams to plan and execute content calendars and campaigns.
- Stay up-to-date with the latest social media trends, tools, and best practices, and propose innovative content ideas.
- Monitor social media performance using analytics tools, providing insights and recommendations for optimization.
- Engage with our online community, responding to comments and messages as appropriate to foster a positive brand image.
- Ensure all content adheres to brand guidelines, legal requirements, and accessibility standards.
- Assist in the development of social media strategies and content pillars to enhance brand visibility and engagement.
- Support live event coverage and real-time content creation as needed.
Required Skills
- Proven experience as a Social Media Content Creator or similar role, with a strong portfolio showcasing diverse content types.
- Expertise in major social media platforms (Instagram, TikTok, Facebook, X, LinkedIn) and their respective content best practices.
- Proficiency in content creation tools (e.g., Adobe Creative Suite – Photoshop, Illustrator, Premiere Pro, After Effects; Canva).
- Excellent written and verbal communication skills, with a keen eye for detail and grammar.
- Strong understanding of brand voice and the ability to craft compelling narratives.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Demonstrated ability to identify and leverage emerging social media trends.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
- Experience with social media management and analytics platforms (e.g., Sprout Social, Hootsuite, Sprinklr).
- Basic understanding of SEO principles and how they apply to social media content.
- Experience with photography and videography, including lighting and editing techniques.
- A passion for coffee and the Starbucks brand.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Stock equity program (Bean Stock).
- Paid time off and holidays.
- Tuition reimbursement and learning development programs.
- Complimentary coffee, food, and discounts.
- Employee assistance programs.
- Opportunities for career growth and professional development within a global company.
How to Apply
Ready to craft compelling stories and inspire millions? Please click on the application link below to submit your resume, cover letter, and a link to your online portfolio showcasing your best social media content. We look forward to reviewing your creative work and learning how you can contribute to the Starbucks legacy.
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