About Company
Vodacom Mozambique is a leading telecommunications company, committed to connecting people, businesses, and communities across Mozambique. As part of the Vodacom Group, we are at the forefront of digital innovation, offering a wide range of mobile, internet, and digital services. We are passionate about empowering our customers through technology and driving sustainable development. Our dynamic and inclusive work environment fosters growth, collaboration, and impactful contributions to the country’s digital transformation journey.
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Job Description
We are seeking a highly motivated and results-driven SEO Specialist with a strong focus on e-commerce to join our digital marketing team in Maputo. In this pivotal role, you will be responsible for enhancing our online visibility, driving organic traffic to our e-commerce platforms, and ultimately contributing to our online sales growth. You will develop and execute comprehensive SEO strategies, conduct in-depth keyword research, perform technical SEO audits, and optimize content to ensure top search engine rankings. This role requires a keen understanding of search engine algorithms, exceptional analytical skills, and a proven track record in improving e-commerce performance through organic channels. If you are passionate about digital marketing and thrive in a fast-paced environment, this is an exciting opportunity to make a significant impact.
Key Responsibilities
- Develop, implement, and manage comprehensive SEO strategies for Vodacom Mozambique's e-commerce platforms and digital properties.
- Conduct thorough keyword research, competitive analysis, and market trend analysis to identify growth opportunities.
- Perform technical SEO audits and implement recommendations for site architecture, crawlability, indexability, page speed, and mobile responsiveness.
- Optimize on-page elements including meta descriptions, title tags, headers, content, and internal linking structures.
- Manage and improve off-page SEO efforts, including link building strategies and local SEO initiatives.
- Analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs, providing regular reports and actionable insights.
- Collaborate closely with content creators, web developers, product managers, and marketing teams to ensure SEO best practices are integrated into all digital projects.
- Stay updated with the latest search engine algorithm changes, industry trends, and emerging SEO technologies to maintain competitive advantage.
- Provide recommendations for content creation and optimization based on keyword research and user intent.
- Monitor and report on competitor SEO strategies and activities.
Required Skills
- Minimum of 3 years of proven experience in SEO, with a strong portfolio demonstrating success in e-commerce environments.
- In-depth knowledge of search engine algorithms and ranking factors.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog.
- Strong understanding of technical SEO elements (site architecture, schema markup, Core Web Vitals, HTML, CSS, JavaScript).
- Experience with content optimization, keyword research, and link building strategies.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and collaboration skills.
- Ability to work independently and as part of a cross-functional team.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
- Google Analytics and Google Ads certifications.
- Experience with specific e-commerce platforms (e.g., Magento, Shopify, WooCommerce).
- Fluency in Portuguese and English (written and spoken).
- Experience in the telecommunications industry.
Perks & Benefits
- Competitive salary package.
- Comprehensive health insurance for you and your family.
- Generous paid time off and public holidays.
- Opportunities for professional development and career advancement.
- Dynamic and innovative work environment.
- Employee discounts on Vodacom products and services.
- Provident Fund contributions.
How to Apply
Interested candidates are invited to submit their application by clicking the link below. Please ensure your CV and cover letter highlight your relevant experience in SEO, particularly within an e-commerce context. We look forward to reviewing your application!
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