About Company
Promasidor Nigeria Limited is a leading Pan-African consumer goods company with a rich history of providing high-quality, nutritious food and beverage products to millions of households across Nigeria. Since our inception in 1993, we have grown to become a household name, known for iconic brands such as Cowbell Milk, Loya Milk, Onga seasoning, Sunvita, and many more. Our mission is to enrich the lives of consumers by offering affordable and delicious products that meet their everyday needs. We are deeply committed to local content development, sourcing raw materials locally where possible, and contributing significantly to the Nigerian economy through job creation and community development initiatives. At Promasidor, we foster a dynamic and inclusive work environment that encourages innovation, continuous learning, and professional growth. We believe in empowering our employees to achieve their full potential, contributing to both their personal success and the overall success of the company. Join our passionate team and be a part of a company that truly makes a difference in the lives of Nigerians.
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Job Description
Are you a highly driven and results-oriented individual with a passion for sales and a deep understanding of the consumer goods market? Promasidor Nigeria Limited is seeking an energetic Sales Officer to join our vibrant team, specifically focused on expanding our market reach and driving sales within the bustling Broad Street, Lagos Island territory. This is a critical role for someone who thrives in a fast-paced environment, excels at building relationships, and is committed to achieving ambitious sales targets. As a Sales Officer, you will be the face of Promasidor in your assigned territory, responsible for maintaining strong relationships with existing distributors, retailers, and key accounts, while actively identifying and converting new business opportunities. You will be instrumental in ensuring the optimal availability, visibility, and merchandising of our diverse product portfolio, from dairy to food enhancers, ensuring our brands remain top-of-mind for consumers. This role requires excellent negotiation skills, a strategic approach to territory management, and the ability to analyze market trends to inform sales strategies. If you are passionate about contributing to the growth of beloved brands and possess the tenacity to succeed in a competitive landscape, we invite you to apply and help us continue our journey of bringing quality and nutrition to every Nigerian home.
Key Responsibilities
- Execute sales strategies to achieve agreed-upon sales targets and objectives within the assigned territory (Broad Street, Lagos Island).
- Develop and maintain strong, positive relationships with existing customers (distributors, wholesalers, retailers) and actively identify new potential clients.
- Ensure optimal product availability, visibility, and effective merchandising of Promasidor brands across all retail outlets in the territory.
- Conduct regular market visits to monitor competitor activities, gather market intelligence, and identify emerging trends or opportunities.
- Manage and reconcile daily sales records, inventory, and cash collections in compliance with company policies.
- Prepare and submit accurate and timely sales reports, market feedback, and competitive analysis to management.
- Implement promotional activities and trade marketing initiatives effectively to boost product sales and brand presence.
- Provide product knowledge and support to retailers and consumers, ensuring excellent customer service.
- Collaborate with the marketing and logistics teams to ensure seamless product delivery and customer satisfaction.
Required Skills
- Proven experience in sales, preferably within the FMCG (Fast-Moving Consumer Goods) industry.
- Strong understanding of the Lagos Island market and consumer behavior.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work independently and manage a defined sales territory effectively.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Demonstrated ability to meet and exceed sales targets.
- High level of integrity, self-motivation, and resilience.
Preferred Qualifications
- Bachelor's degree or HND in Marketing, Business Administration, or a related field.
- Prior experience working with a major FMCG brand or distributor.
- Familiarity with sales force automation tools or CRM software.
- Valid driver's license and ability to drive a motorcycle for territory coverage (if applicable).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Health Maintenance Organization (HMO) coverage.
- Pension scheme.
- Opportunities for professional development and career advancement.
- Transport allowance.
- Employee recognition programs.
- Work in a supportive and collaborative team environment.
How to Apply
Interested and qualified candidates are encouraged to apply by clicking on the application link below. Please ensure your resume is up-to-date and highlights your relevant sales experience and achievements. Only shortlisted candidates will be contacted for further assessment.
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