About Company
Localsearch (Swisscom Directories AG) is the leading marketing and advertising partner for Swiss SMEs. We empower local businesses to succeed in the digital world, connecting them with millions of potential customers through innovative online marketing solutions, directories, and our popular local.ch and search.ch platforms. As a proud part of the Swisscom group, we combine the stability and resources of a large corporation with the agility and entrepreneurial spirit of a dynamic tech company. Our mission is to simplify the digital presence for SMEs, making it easy for them to be found, chosen, and trusted. We offer a comprehensive suite of products, including website creation, search engine advertising (SEO/SEM), social media marketing, and data-driven insights. Join our diverse and talented team in Zurich, where collaboration, innovation, and customer success are at the heart of everything we do. We are committed to fostering an inclusive environment where every employee can thrive, grow, and contribute to shaping the future of digital marketing in Switzerland.
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Job Description
Are you a data-driven marketing professional with a passion for optimizing the customer journey and driving conversions? Localsearch (Swisscom Directories AG) is seeking a talented and strategic Sales Funnel Specialist to join our dynamic marketing team in Zurich. In this pivotal role, you will be instrumental in designing, implementing, and optimizing our end-to-end sales funnels, ensuring a seamless and highly effective path from lead generation to customer acquisition and retention.
As our Sales Funnel Specialist, you will take ownership of mapping out the entire customer lifecycle, identifying key touchpoints, and leveraging data analytics to uncover opportunities for improvement. You will be responsible for creating compelling conversion points, developing targeted communication strategies, and executing rigorous A/B tests to continuously enhance funnel performance across various digital channels, including our proprietary platforms, search engines, and social media. Your expertise will be crucial in transforming raw leads into loyal customers, directly impacting our business growth and revenue targets.
This role demands a meticulous approach to data analysis, a deep understanding of digital marketing principles, and hands-on experience with marketing automation platforms and CRM systems. You will collaborate closely with our marketing, sales, product development, and IT teams to ensure alignment of strategies and seamless integration of solutions. From crafting engaging landing pages and email sequences to optimizing ad campaigns and refining sales processes, your work will be at the forefront of our customer acquisition efforts. If you thrive in an environment where your analytical insights translate directly into measurable business results and you’re eager to contribute to a company that empowers Swiss SMEs, we encourage you to apply.
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Key Responsibilities
- Design, develop, and optimize end-to-end sales funnels across various digital channels.
- Map and analyze the customer journey, identifying bottlenecks and areas for improvement.
- Implement and manage marketing automation workflows, email sequences, and landing pages.
- Conduct A/B testing and multivariate testing to improve conversion rates at each funnel stage.
- Analyze sales funnel performance using data from CRM, Google Analytics, and other marketing platforms.
- Collaborate with marketing, sales, product, and IT teams to ensure funnel alignment and efficiency.
- Develop and refine lead scoring models and lead nurturing strategies.
- Report on key performance indicators (KPIs) and present actionable insights to stakeholders.
- Stay up-to-date with industry trends, best practices, and new technologies in sales funnel optimization.
Required Skills
- Minimum of 3 years of proven experience in sales funnel optimization, lead generation, or growth marketing.
- Strong analytical skills with proficiency in Google Analytics, CRM data, and other reporting tools.
- Hands-on experience with marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, Marketo).
- Solid understanding of digital marketing channels including SEO, SEM, social media, and email marketing.
- Excellent communication and presentation skills in English and German.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong problem-solving abilities and a data-driven mindset.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Certification in relevant marketing automation or analytics platforms.
- Experience with conversion rate optimization (CRO) tools and methodologies.
- Knowledge of the Swiss SME market and local digital advertising landscape.
- Fluency in French is a plus.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible hybrid work model combining office presence with remote work options.
- Extensive opportunities for professional development, training, and career growth.
- Modern office facilities in Zurich with excellent public transport access.
- Comprehensive health and wellness programs.
- Generous vacation policy and work-life balance initiatives.
- Employee discounts on Swisscom products and services.
- A dynamic, innovative, and multicultural work environment.
- Access to the latest tools and technologies to drive success.
How to Apply
Ready to make an impact? Click the application link below to submit your resume and cover letter. We look forward to reviewing your qualifications and learning how you can contribute to our success.
