About Company
Zalando is Europe’s leading online platform for fashion and lifestyle, connecting customers, brands, and partners in 25 countries. We envision a future where fashion is more sustainable, more inclusive, and more personal. As a technology-driven company, we operate one of Europe’s largest tech platforms, supporting millions of daily transactions and interactions. We are committed to fostering an inclusive and diverse workplace where every individual can thrive. Join us in shaping the future of fashion and creating an unparalleled customer experience through innovation and data-driven strategies.
Advertisement
Job Description
Are you a data-driven marketing professional with a passion for optimizing the entire customer journey? Zalando is looking for an experienced Sales Funnel Specialist to join our dynamic marketing team in Berlin. In this pivotal role, you will be instrumental in analyzing, designing, and optimizing our end-to-end sales funnels, from initial awareness to conversion and retention. You will work closely with cross-functional teams including Performance Marketing, CRM, Product, and Data Science to identify bottlenecks, uncover opportunities for improvement, and implement strategies that drive significant growth and enhance customer lifetime value. Your expertise will be crucial in mapping out customer paths, defining key metrics, and conducting A/B tests to continuously refine our approach. We are looking for someone who thrives in a fast-paced, innovative environment, possesses a deep understanding of digital marketing channels, and can translate complex data into actionable insights. You will be responsible for creating compelling narratives around customer behavior, presenting your findings, and influencing strategic decisions that directly impact our business objectives. This role offers a unique opportunity to make a tangible impact on a large-scale e-commerce platform, contributing to our mission of providing an outstanding fashion and lifestyle experience to millions of customers across Europe. If you are passionate about conversion rate optimization, customer journey mapping, and leveraging technology to unlock new growth avenues, we encourage you to apply and become a key player in Zalando’s continued success story.
Key Responsibilities
- Design, analyze, and optimize end-to-end sales and marketing funnels across various digital channels (e.g., paid media, organic search, social, email, onsite).
- Identify key friction points and drop-off rates within the customer journey and propose data-driven solutions for improvement.
- Develop and execute A/B and multivariate tests to optimize conversion rates and user experience at each stage of the funnel.
- Collaborate with Performance Marketing, CRM, Product, and Tech teams to ensure seamless integration and execution of funnel optimization strategies.
- Monitor, analyze, and report on key performance indicators (KPIs) related to funnel performance, providing actionable insights and recommendations.
- Utilize analytics tools (e.g., Google Analytics 4, Adobe Analytics, Tableau) to gather and interpret data, identify trends, and measure the impact of initiatives.
- Stay up-to-date with industry best practices, emerging technologies, and competitor activities in sales funnel optimization and digital marketing.
- Contribute to the development of a customer-centric culture by championing user experience and conversion best practices.
Required Skills
- 3-5 years of experience in sales funnel optimization, conversion rate optimization (CRO), or a similar digital marketing role.
- Proven track record of designing, implementing, and optimizing complex digital marketing funnels.
- Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
- Proficiency with A/B testing platforms and methodologies (e.g., Optimizely, VWO, Google Optimize).
- Expertise in web analytics tools such as Google Analytics 4, Adobe Analytics, or similar.
- Solid understanding of various digital marketing channels (SEO, SEM, Social Media, Email Marketing, CRM).
- Excellent communication and presentation skills, with the ability to clearly articulate strategies and results to diverse stakeholders.
- Experience working in a fast-paced, data-driven environment.
Preferred Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, Economics, or a related quantitative field.
- Experience in the e-commerce or fashion technology industry.
- Familiarity with CRM platforms (e.g., Salesforce Marketing Cloud) and customer segmentation strategies.
- Knowledge of SQL, Python, or R for advanced data analysis.
- Experience with customer journey mapping tools and techniques.
- Proficiency in German language is a plus, but not required.
Perks & Benefits
- Competitive salary package and performance-based bonuses.
- Opportunity to work in a leading European tech and fashion company.
- Extensive learning and development opportunities through internal and external programs.
- Flexible working hours and a hybrid work model.
- Generous employee discount on Zalando products.
- Relocation support for international candidates.
- Health and wellness programs, including discounts on gyms and mental health support.
- Access to a vibrant, international community in the heart of Berlin.
- Company pension scheme and other financial benefits.
How to Apply
If you are excited by the prospect of shaping the future of e-commerce through cutting-edge sales funnel optimization, we encourage you to apply. Please click on the application link below, which will direct you to our careers portal. Search for the ‘Sales Funnel Specialist’ role and submit your CV and a compelling cover letter outlining your relevant experience and why you are the ideal candidate for this position.
Advertisement
