About Company
Coolblue is one of the fastest-growing and most customer-obsessed e-commerce companies in the Netherlands and Belgium. Founded in 1999, we’ve grown from a student-run operation to a major player known for our relentless focus on customer satisfaction, our ‘no-nonsense’ approach, and our unique service model, delivering ‘a little bit better every day.’ We don’t just sell consumer electronics and appliances; we sell happiness and convenience, whether through our award-winning online store or in one of our growing number of physical stores. With a vibrant and energetic company culture, Coolblue strives to make customers happy by offering expert advice, a wide range of products, and fast, friendly delivery and installation services. Join us in our mission to put a smile on every face!
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Job Description
As a Retail Merchandising Strategist at Coolblue, you’ll be at the heart of optimizing our product presentation and sales performance across all channels – from our cutting-edge website and mobile apps to our growing network of physical stores. You will be instrumental in shaping the way customers discover, explore, and ultimately purchase our wide array of consumer electronics, white goods, and related services. This isn’t just about placing products; it’s about deeply understanding customer behavior, anticipating market trends, and identifying untapped commercial opportunities to craft compelling and data-driven merchandising strategies that not only drive conversion but also significantly enhance the overall customer journey.
You’ll immerse yourself in vast amounts of data, meticulously analyzing sales figures, website analytics, customer feedback, and competitive intelligence to identify key insights. These insights will be your fuel to translate complex data into actionable merchandising plans that boost sales, improve product visibility, and ensure a seamless and intuitive shopping experience, whether a customer is browsing from their couch or walking into one of our shops. Working closely with a diverse group of stakeholders, including Category Management, Marketing, Supply Chain, and IT teams, you’ll lead the development and implementation of innovative merchandising concepts. This includes managing promotional calendars, optimizing product assortments based on seasonal demand and trends, fine-tuning pricing strategies, and ensuring content richness for product pages.
Your strategic recommendations will directly influence our online store layouts, product page effectiveness, and even the visual merchandising and presentation within our physical stores, ensuring brand consistency and an optimized buying path across all touchpoints. You’ll be responsible for ensuring our customers always find what they’re looking for, presented in the most appealing, informative, and effective way possible, guiding them to the ‘right’ product for their needs. If you’re a sharp, analytical thinker with a profound passion for retail, e-commerce, and making customers happy through strategic product presentation, then this is your chance to make a significant, measurable impact within a dynamic, fast-paced, and ambitious company. You’ll play a pivotal role in maintaining Coolblue’s competitive edge by continuously improving our merchandising efforts and contributing directly to our overarching mission of delivering “a smile on every face.” Your work will shape the customer experience for millions.
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Key Responsibilities
- Develop and execute comprehensive merchandising strategies for online and physical channels.
- Analyze sales data, market trends, and customer behavior to identify opportunities for growth and improvement.
- Optimize product assortment, pricing, promotions, and placement to maximize sales and profitability.
- Collaborate with Category Managers, Marketing, Supply Chain, and IT teams to implement merchandising initiatives.
- Monitor competitor activities and industry best practices to maintain a competitive edge.
- Manage and refine the promotional calendar, ensuring timely and effective execution of campaigns.
- Enhance product visibility and navigability on the website and in stores.
- Provide data-driven recommendations for product content, imagery, and page layout optimization.
- Report on merchandising performance, providing insights and corrective actions to stakeholders.
- Contribute to the strategic planning process for new product launches and category expansions.
Required Skills
- Proven experience (3-5 years) in retail merchandising, e-commerce, or category management.
- Strong analytical skills with proficiency in data analysis tools (e.g., Excel, Google Analytics, BI tools).
- Demonstrated ability to translate data insights into actionable merchandising strategies.
- Excellent communication and interpersonal skills to collaborate with cross-functional teams.
- Strategic thinking with a customer-centric approach.
- Fluency in English (written and spoken).
- Proficiency with P&L management and commercial drivers.
Preferred Qualifications
- Master’s degree in Business, Marketing, Economics, or a related field.
- Experience with A/B testing and conversion rate optimization (CRO) in an e-commerce environment.
- Familiarity with retail specific merchandising software or platforms.
- Knowledge of the Dutch consumer electronics market.
- Fluency in Dutch is a plus.
Perks & Benefits
- Competitive salary and a solid pension plan.
- A challenging role at one of the fastest-growing e-commerce companies in the Benelux.
- A hybrid work model, blending office collaboration with remote flexibility.
- 25 vacation days, plus a bonus day if you don't call in sick all year.
- Travel allowance and a fantastic office in Rotterdam with amenities like a gym, fresh fruit, and delicious lunch options.
- Access to continuous learning and development opportunities.
- Coolblue discounts on a wide range of products.
- A vibrant and enthusiastic work environment with regular team events and celebrations.
- Opportunities for personal growth and career advancement.
How to Apply
Ready to make customers happy as our new Retail Merchandising Strategist? We encourage you to click on the application link below to apply for this exciting opportunity. Please include your CV and a motivation letter explaining why you are the perfect fit for Coolblue and this role. We look forward to hearing from you!
