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Remote Freelance Social Media Manager (Project-Based)

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🏢 Career.supersecrets📍 Knysna, Western Cape💼 Contract💻 Remote🏭 Digital Marketing, Marketing & Advertising, Media💰 R300 - R600 per project hour

About Company

Are you a social media wizard seeking dynamic projects? Career.supersecrets is a pivotal talent acquisition and development partner, connecting skilled professionals with innovative opportunities. We thrive on empowering our workforce to achieve their full potential, fostering environments where creativity and impact flourish. For a social media manager, this means access to diverse clients and stimulating challenges without geographical constraints. Join a network that values your expertise, offers flexibility, and champions your success in crafting compelling digital narratives for a range of brands.

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Job Description

This role as a Remote Freelance Social Media Manager offers an exciting opportunity to leverage your digital expertise across a diverse portfolio of projects. Working with Career.supersecrets, you’ll be instrumental in shaping online identities and driving engagement for various clients, from emerging startups to established businesses, all from the comfort of your chosen remote workspace. We are seeking a proactive, creative, and results-oriented professional who can craft compelling social media strategies, execute engaging content plans, and analyze performance to optimize outcomes.

As a remote freelancer, you’ll have the autonomy to manage your schedule and projects, making this an ideal fit for those who thrive on flexibility and variety. Your responsibilities will span across multiple platforms, requiring a keen understanding of current social media trends, algorithm changes, and best practices. You will be expected to develop tailored content calendars, design visually appealing posts (including graphics, videos, and stories), write captivating, on-brand copy, and interact authentically with online communities to build brand loyalty and foster positive sentiment. This includes responding to comments and messages, initiating conversations, and identifying opportunities for engagement.

Success in this role hinges on your ability to not only create but also to measure and adapt. You’ll be tracking key performance indicators (KPIs) such as reach, engagement rate, follower growth, and conversion metrics. Generating insightful reports and providing strategic recommendations to enhance social media presence and achieve client objectives will be a core part of your contribution. You’ll collaborate effectively with project leads and clients, ensuring clear communication and alignment on goals, strategies, and deliverables. This isn’t just about scheduling posts; it’s about becoming a crucial extension of our clients’ marketing efforts, driving measurable growth and cementing their digital footprint through innovative and data-driven approaches. If you’re passionate about the ever-evolving world of social media, possess a strategic mindset, and are ready to tackle exciting challenges on a project-by-project basis, expanding your portfolio and making a tangible impact across diverse industries, we want to hear from you. This is your chance to shine as a digital storyteller and community builder.

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Key Responsibilities

  • Develop and implement comprehensive social media strategies aligned with client objectives for various projects.
  • Create, curate, and manage engaging content (text, image, video) for various social media platforms.
  • Schedule posts using social media management tools to ensure consistent and optimal presence.
  • Monitor social media channels for trends, engagement opportunities, and brand mentions.
  • Interact with followers, respond to comments and messages, and foster community engagement and growth.
  • Analyze social media performance data, generate insightful reports, and provide actionable recommendations.
  • Stay up-to-date with the latest social media best practices, tools, algorithm changes, and technologies.
  • Collaborate effectively with clients and project teams to ensure brand voice and messaging consistency.
  • Identify and implement influencer marketing opportunities where appropriate for specific campaigns.
  • Manage and optimize social media advertising campaigns, if required by the project scope.

Required Skills

  • Proven experience (2+ years) as a Social Media Manager or in a similar project-based role.
  • Excellent knowledge of major social media platforms (Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube).
  • Strong understanding of social media KPIs and analytics tools (e.g., Meta Business Suite, Google Analytics).
  • Exceptional written and verbal communication skills with impeccable grammar and copywriting ability.
  • Ability to create engaging visual and written content that resonates with target audiences.
  • Proficiency in content creation tools (e.g., Canva, basic photo/video editing software).
  • Demonstrated ability to develop and execute effective social media strategies.
  • Excellent time management and organizational skills, with the ability to manage multiple freelance projects simultaneously.
  • Self-motivated, proactive, and able to work independently in a remote environment.

Preferred Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Certification in social media marketing (e.g., Hootsuite, Sprout Social, Facebook Blueprint).
  • Experience with paid social media advertising campaigns (Meta Ads, Google Ads).
  • Familiarity with SEO principles and how they relate to social media content.
  • A strong online portfolio showcasing successful social media campaigns and growth metrics.
  • Experience working with diverse clients or in an agency/freelance setting across various industries.

Perks & Benefits

  • Complete remote work autonomy and flexible working hours.
  • Opportunity to work on diverse projects across various industries, expanding your portfolio.
  • Competitive project-based compensation tailored to your expertise and project scope.
  • Professional growth and continuous learning opportunities.
  • Access to a supportive network and collaboration opportunities with other professionals.
  • Autonomy to manage your own schedule and workflow, fostering work-life balance.
  • Making a tangible and impactful contribution directly to client success and brand growth.

How to Apply

Interested candidates are invited to submit their comprehensive resume, a compelling cover letter highlighting their relevant experience in remote social media management, and a link to their online portfolio (if applicable). Please ensure your application clearly demonstrates your strategic approach to social media and your ability to work effectively in a freelance, project-based capacity. Click on the link below to apply for the job.

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