About Company
Masafi Company PJSC is a pioneering name in the UAE and wider GCC region, synonymous with purity and quality. Established in 1976 amidst the pristine mountains of Masafi, Fujairah, we have grown to become a leading producer of natural mineral water, juices, tissue products, and various other consumer goods. Our unwavering commitment to sustainable practices, innovation, and superior quality has cemented our position as a trusted household brand. We pride ourselves on nurturing local talent and contributing significantly to the economic development of the UAE. Joining Masafi means becoming part of a legacy that values integrity, customer satisfaction, and a forward-thinking approach to business. Our diverse product portfolio and expansive distribution network offer a dynamic environment for ambitious professionals seeking to make a tangible impact on a beloved national brand.
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Job Description
We are seeking an experienced and dynamic Regional Sales Manager to lead our sales efforts across a designated region within the UAE, based out of our Masafi headquarters. This pivotal role requires a strategic thinker with a proven track record in FMCG sales leadership, particularly within the food and beverage sector. The Regional Sales Manager will be responsible for driving significant revenue growth, expanding market share, and cultivating strong relationships with key distributors, retailers, and modern trade accounts. You will be instrumental in developing and executing robust sales strategies, setting ambitious targets, and empowering a high-performing sales team to exceed expectations. This position demands a hands-on approach to market analysis, competitor intelligence, and identifying new business opportunities within your assigned territory. If you are a results-driven leader with exceptional commercial acumen, a deep understanding of the UAE market, and a passion for building brands in a competitive landscape, Masafi offers an unparalleled opportunity to contribute to a cherished national brand’s continued success and expansion. You will be at the forefront of shaping our market presence, ensuring Masafi products reach every corner of your assigned region, maintaining our reputation for excellence and accessibility. Your ability to forecast sales trends, manage budgets, and implement effective promotional activities will be crucial to achieving our strategic objectives and maintaining Masafi’s leadership position.
Key Responsibilities
- Develop and implement comprehensive sales strategies to achieve regional sales targets and market share growth.
- Lead, mentor, and motivate a regional sales team, providing coaching, performance feedback, and professional development.
- Identify and cultivate strong relationships with key clients, distributors, and modern trade partners.
- Conduct regular market analysis, competitor intelligence, and identify new business opportunities.
- Manage regional sales budgets, forecasts, and ensure optimal resource allocation.
- Monitor sales performance, analyze data, and prepare detailed reports for senior management.
- Ensure compliance with company policies, sales procedures, and relevant industry regulations.
- Oversee the successful launch of new products and promotional campaigns within the region.
- Resolve customer issues and complaints efficiently to maintain high levels of customer satisfaction.
- Collaborate cross-functionally with marketing, logistics, and production teams to ensure seamless operations.
Required Skills
- Minimum 7 years of progressive experience in FMCG sales, with at least 3 years in a managerial role.
- Proven track record of achieving and exceeding sales targets in the UAE market.
- Strong leadership and team management skills.
- Excellent negotiation, communication, and interpersonal abilities.
- In-depth knowledge of the UAE retail landscape, distribution channels, and modern trade operations.
- Strategic thinking with strong analytical and problem-solving capabilities.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Valid UAE driving license.
Preferred Qualifications
- Bachelor's degree in Business Administration, Marketing, or a related field; MBA is a plus.
- Experience with CRM software (e.g., Salesforce, SAP CRM).
- Bilingual proficiency (English and Arabic) is highly advantageous.
- Demonstrated experience in the food and beverage sector.
Perks & Benefits
- Competitive salary and attractive bonus structure.
- Comprehensive health insurance for employee and family.
- Annual flight allowance.
- Company car or car allowance.
- Generous annual leave.
- Professional development and training opportunities.
- Employee discounts on Masafi products.
- Dynamic and supportive work environment.
How to Apply
Interested candidates are invited to apply directly through our official careers portal. Please click the application link below and search for the ‘Regional Sales Manager’ position to submit your detailed CV and cover letter. We thank all applicants for their interest, however, only those selected for an interview will be contacted.
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