About Company
BT Group is one of the world’s leading communications services companies, serving customers in 180 countries. We bring together networks, people, and technology to deliver the very best in connected living and working. From our roots in the invention of the telegraph to our leadership in 5G and fibre broadband, we’ve always been at the forefront of innovation. Our purpose is to Connect for Good – to use the power of communication to make a better world. We are committed to fostering a diverse and inclusive workplace where everyone can thrive and contribute to our mission of building a brighter, more connected future for Great Britain and beyond. Join us and be part of a team that shapes the future of communication, influencing how millions connect, work, and live every day.
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Job Description
Are you a skilled communicator with a passion for storytelling and reputation management? BT Group is seeking a dynamic and highly motivated Public Relations Officer to join our vibrant Corporate Affairs team in London. In this pivotal role, you will be instrumental in shaping public perception, enhancing our brand image, and ensuring consistent, positive messaging across various platforms. You will work closely with internal stakeholders, media outlets, and external partners to craft compelling narratives that highlight BT’s innovation, community contributions, and leadership in the telecommunications sector. This isn’t just about managing press releases; it’s about building relationships, anticipating challenges, and proactively engaging with the public discourse surrounding our industry. You’ll be at the forefront of exciting projects, from launching new fibre broadband initiatives to promoting our sustainability efforts and showcasing our commitment to digital inclusion. Your day will be diverse, ranging from drafting impactful communications strategies to monitoring media trends, responding to inquiries, and supporting senior leadership on key announcements. The ideal candidate will possess exceptional writing and verbal communication skills, a keen understanding of media landscapes, and the ability to thrive in a fast-paced, ever-evolving environment. This is a unique opportunity to contribute to a company that impacts millions of lives daily, playing a crucial part in how BT Group is perceived and understood by the public, our customers, and our stakeholders, all while fostering strong relationships that resonate with our values and strategic goals.
Key Responsibilities
- Develop and implement strategic public relations campaigns to enhance BT Group's brand reputation and public image.
- Draft and edit press releases, media advisories, speeches, articles, and other communications materials, ensuring accuracy and brand consistency.
- Cultivate and maintain strong relationships with journalists, media outlets, industry influencers, and key stakeholders.
- Monitor media coverage, analyze PR campaign effectiveness, and report on outcomes, providing actionable insights.
- Coordinate and facilitate media interviews, press conferences, and other public engagements.
- Prepare spokespeople for media appearances, including developing key messages and comprehensive briefing materials.
- Manage crisis communications and develop rapid response strategies when necessary, protecting the company's reputation.
- Collaborate with internal teams, including marketing, legal, and product development, to ensure consistent and integrated messaging.
- Support the development and execution of social media PR strategies to amplify company news and initiatives.
- Research and identify emerging trends and opportunities in the media and telecommunications landscape to inform PR efforts.
Required Skills
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- Proven experience (minimum 3 years) in a public relations or communications role, preferably within a large organization or agency.
- Exceptional written and verbal communication skills, with a keen eye for detail and strong storytelling ability.
- Demonstrated ability to build and maintain strong media relationships and secure positive coverage.
- Solid understanding of the media landscape, including traditional, digital, and social media channels.
- Proficiency in media monitoring and analytics tools to track performance and inform strategy.
- Ability to work effectively under pressure and manage multiple projects simultaneously in a dynamic environment.
- Strategic thinking with a proactive approach to identifying PR opportunities and mitigating challenges.
- Strong interpersonal skills and the ability to collaborate effectively with diverse internal and external teams.
Preferred Qualifications
- Master's degree in a relevant field.
- Experience in the telecommunications or technology sector, with an understanding of industry-specific challenges.
- Familiarity with UK media and regulatory environments.
- Experience with crisis communications and reputation management in a complex corporate setting.
- Membership in a professional PR body (e.g., CIPR, PRCA).
Perks & Benefits
- Competitive salary and performance-based bonuses, reflecting your contribution to our success.
- Generous annual leave allowance, promoting a healthy work-life balance.
- Pension scheme with robust company contributions, securing your future.
- Comprehensive health and wellness benefits, including private medical insurance.
- Access to exclusive BT products and services discounts.
- Extensive opportunities for professional development and career progression within a global company.
- Hybrid work model, offering flexibility and promoting a balanced approach to work.
- Inclusive and diverse company culture with active employee networks and support systems.
- Volunteering opportunities and community involvement programs, allowing you to connect for good.
How to Apply
If you are ready to make a significant impact with one of Great Britain’s leading communications companies, we encourage you to apply today! Please click on the application link below to submit your CV and a cover letter outlining your experience and suitability for this role. We look forward to reviewing your application and potentially welcoming you to the BT Group team.
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