About Company
CJ CheilJedang, a global lifestyle company, stands at the forefront of innovation in food and bio-technology. With a rich history spanning over seven decades, we have consistently delighted consumers worldwide with our diverse portfolio of high-quality products, ranging from beloved pantry staples to cutting-edge health and wellness solutions. Our commitment to sustainability, scientific research, and consumer-centric innovation drives our growth and presence across various markets. At CJ CheilJedang, we believe in creating a better life through our products and services, fostering a dynamic and collaborative environment where talent thrives. Join us in shaping the future of food and health, making a tangible impact on the lives of millions. We are dedicated to pioneering new paths in health, taste, and convenience, enriching lives one product at a time.
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Job Description
Are you a visionary marketing leader with a passion for creating seamless, integrated customer experiences? CJ CheilJedang is seeking an experienced and dynamic Omnichannel Marketing Strategist to join our innovative team in Seoul. In this pivotal role, you will be instrumental in defining and executing our omnichannel strategy across all customer touchpoints – from digital platforms and social media to traditional retail and experiential activations. You will be responsible for understanding our diverse customer segments, mapping their journeys, and ensuring a consistent, personalized, and engaging brand experience that drives loyalty and conversion.
This role requires a blend of strategic thinking, analytical prowess, and creative problem-solving. You will collaborate closely with cross-functional teams including product development, sales, digital marketing, IT, and customer service to orchestrate cohesive campaigns and initiatives. Your expertise will guide us in leveraging data and technology to optimize our marketing efforts, predict customer needs, and adapt to evolving market trends. The ideal candidate will possess a deep understanding of consumer behavior across various channels and have a proven track record of implementing successful omnichannel strategies that deliver measurable results. If you’re ready to make a significant impact on a global brand and transform how we connect with our customers, contributing to our mission of ‘OnlyOne’ innovation, we invite you to be a part of our journey.
Key Responsibilities
- Develop and implement a comprehensive omnichannel marketing strategy aligned with business objectives and brand guidelines.
- Conduct in-depth customer journey mapping and segmentation to identify key touchpoints and opportunities for optimization.
- Lead the integration of marketing efforts across various channels (e.g., e-commerce, social media, mobile apps, in-store, CRM) to ensure a consistent brand message and customer experience.
- Utilize data analytics and market research to monitor campaign performance, identify trends, and inform strategic adjustments.
- Collaborate with product, sales, and IT teams to develop and launch integrated marketing campaigns and initiatives.
- Identify and implement new technologies and platforms to enhance omnichannel capabilities and personalize customer interactions.
- Manage budgets, forecasts, and performance reports for omnichannel marketing initiatives.
- Stay abreast of industry best practices, emerging technologies, and competitive landscape in omnichannel marketing.
- Advise on content strategy and ensure content consistency across all channels.
- Foster a culture of customer-centricity and data-driven decision-making within the marketing team.
Required Skills
- Proven experience (4+ years) in developing and executing omnichannel marketing strategies.
- Deep understanding of customer journey mapping, segmentation, and personalization techniques.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics).
- Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
- Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively across departments.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
- Fluency in Korean and English (verbal and written).
- Bachelor's degree in Marketing, Business Administration, or a related field.
Preferred Qualifications
- Master's degree in Marketing, Business, or a related field.
- Experience in the Food & Beverage, Consumer Goods (CPG), or Retail industry.
- Familiarity with A/B testing, multivariate testing, and conversion rate optimization (CRO) best practices.
- Experience with advanced data visualization tools.
- Certifications in digital marketing or specific marketing automation platforms.
Perks & Benefits
- Competitive annual salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance for employees and dependents.
- Generous paid time off, including annual leave and public holidays.
- Employee discount programs on CJ CheilJedang products and services.
- Professional development opportunities, including training programs and conferences.
- Modern, collaborative office environment with state-of-the-art facilities.
- Flexible working hours and remote work options (on a case-by-case basis).
- Company-sponsored wellness programs and fitness incentives.
- Retirement savings plan with company contributions.
- Meal subsidies or on-site cafeteria.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and cover letter. Please ensure your application highlights your experience in omnichannel strategy development and execution.
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