About Company
Seven-Up Bottling Company Plc (SBC) is one of Nigeria’s largest and most respected manufacturing and distribution companies, with a rich history spanning over 70 years. As a leading player in the Fast-Moving Consumer Goods (FMCG) sector, SBC is the sole bottler of PepsiCo’s iconic brands like Pepsi, 7Up, Mirinda, Teem, and Mountain Dew, alongside its own innovative products such as Aquafina bottled water and Lipton Ice Tea. Our success is built on a foundation of strong brands, an extensive distribution network that reaches every corner of Nigeria, and a passionate team dedicated to excellence. We are committed to fostering a dynamic work environment where talent is nurtured, innovation is celebrated, and every employee contributes to our collective success and market leadership. At SBC, we don’t just sell beverages; we refresh moments, connect communities, and drive economic growth across the nation.
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Job Description
We are seeking an exceptionally driven, strategic, and results-oriented National Sales Manager to spearhead our FMCG distribution efforts across Nigeria. This is a pivotal leadership role for an experienced professional ready to take ownership of our national sales strategy, drive market share growth, and optimize our extensive distribution network. The successful candidate will be responsible for developing and executing aggressive sales plans, leading and mentoring a high-performing sales team, and cultivating strong relationships with key distributors, modern trade partners, and traditional trade channels. You will be instrumental in identifying new market opportunities, launching innovative products, and ensuring the achievement of ambitious revenue and profitability targets. This role demands a profound understanding of the Nigerian FMCG landscape, exceptional analytical capabilities, and a proven track record of consistently exceeding sales objectives in a competitive environment. If you are a visionary sales leader with a passion for building brands and a talent for inspiring teams to achieve greatness, we invite you to join Seven-Up Bottling Company Plc and contribute to our ongoing legacy of success.
Key Responsibilities
- Develop and implement national sales strategies aligned with company objectives to achieve ambitious volume, value, and market share targets across all product categories.
- Lead, mentor, and motivate a large national sales force, including regional sales managers and field teams, fostering a culture of high performance, accountability, and continuous improvement.
- Manage national distribution channels, ensuring optimal product availability, visibility, and merchandising standards across modern trade, traditional trade, and key accounts.
- Oversee sales budget management, forecasting, and reporting, providing regular insights and actionable recommendations to senior management.
- Identify new market opportunities and expand distribution into untapped territories to drive incremental growth.
- Negotiate and manage national-level agreements with key accounts, distributors, and strategic partners.
- Monitor market trends, competitor activities, and consumer behavior to adapt sales strategies proactively and maintain a competitive edge.
- Collaborate cross-functionally with Marketing, Supply Chain, and Finance departments to ensure seamless execution of sales initiatives and product launches.
- Ensure strict compliance with all company policies, procedures, and regulatory requirements.
- Drive continuous improvement in sales processes, technology adoption, and team capabilities.
Required Skills
- Minimum of 10 years of progressive experience in FMCG sales, with at least 5 years in a senior leadership/national management role.
- Proven track record of consistently meeting or exceeding sales targets in a fast-paced, competitive environment.
- Demonstrable experience in managing large sales teams across diverse geographical regions.
- Strong understanding of the Nigerian FMCG market, including modern trade, traditional trade, and key account management.
- Exceptional strategic planning, analytical, and problem-solving skills.
- Superior negotiation, communication, and interpersonal skills.
- Proficiency in sales analytics tools, CRM software, and Microsoft Office Suite (especially Excel and PowerPoint).
- Ability to work effectively under pressure and adapt to dynamic market conditions.
- Bachelor's degree in Business Administration, Marketing, or a related field.
Preferred Qualifications
- Master's degree (MBA) in Business, Sales, or Marketing.
- Certifications in Sales Management or Leadership.
- Experience with SAP or other ERP systems.
- Demonstrated experience in new product market entry and expansion strategies.
- Prior experience working with a major beverage or food FMCG company.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Company car and robust travel allowance.
- Comprehensive health insurance for you and your family.
- Pension scheme.
- Opportunities for professional development and career growth.
- Employee wellness programs.
- Annual leave and public holidays.
How to Apply
Interested and qualified candidates are encouraged to apply by clicking on the application link below. Please ensure your resume highlights your relevant experience in national sales management within the FMCG sector. Only shortlisted candidates will be contacted for an interview.
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