About Company
The Jamaica Tourist Board (JTB) is Jamaica’s national tourism organization, dedicated to marketing the island as a premier travel destination. With a rich history of promoting Jamaica’s vibrant culture, breathtaking landscapes, and warm hospitality, the JTB plays a crucial role in the country’s economic development and global positioning. We are a dynamic team passionate about showcasing the best of Jamaica to the world, driving visitor arrivals, and fostering sustainable tourism practices that benefit our communities and preserve our natural heritage. Join us in shaping the future of Jamaican tourism and sharing our unique ‘One Love’ spirit with global travelers.
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Job Description
We are seeking an experienced and visionary Marketing Manager to join our esteemed Jamaica Tourist Board. This pivotal role requires a strategic thinker with a deep understanding of tourism marketing and a proven track record of developing and executing successful global campaigns. The Marketing Manager will be instrumental in enhancing Jamaica’s brand presence internationally, driving visitor growth, and collaborating with local and international stakeholders to achieve our strategic objectives. You will lead the charge in crafting compelling narratives, leveraging digital innovation, and conducting insightful market analysis to identify new opportunities for promotion. This position demands creativity, strong leadership, excellent communication skills, and a fervent passion for promoting Jamaica as the ultimate Caribbean destination. You will be responsible for overseeing comprehensive marketing initiatives, including brand management, advertising, public relations, digital marketing, and partnerships. Your work will directly contribute to the economic prosperity of Jamaica, making a tangible impact on the lives of many and ensuring Jamaica remains a top-of-mind choice for travelers worldwide. The ideal candidate will be adept at navigating complex market dynamics, managing budgets effectively, and inspiring a team towards ambitious goals. If you are ready to elevate your career by promoting a truly exceptional destination and contributing to national development, we encourage you to apply.
Key Responsibilities
- Develop, implement, and manage comprehensive annual marketing plans and strategies for the Jamaica Tourist Board, aligning with overall organizational goals and objectives.
- Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional media (print, TV, radio), and public relations.
- Conduct thorough market research and analysis to identify emerging trends, competitive landscapes, and target audience insights to inform marketing strategies.
- Manage the Jamaica brand identity, ensuring consistency in messaging, tone, and visual representation across all communication platforms and international markets.
- Collaborate closely with internal departments, external agencies, industry partners (hotels, airlines, tour operators), and government entities to ensure cohesive and impactful marketing efforts.
- Monitor, analyze, and report on the effectiveness of marketing campaigns, utilizing data-driven insights to optimize performance and maximize return on investment (ROI).
- Manage the marketing budget efficiently, allocating resources strategically to achieve desired outcomes and ensuring adherence to financial guidelines.
- Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance environment.
- Represent the Jamaica Tourist Board at industry events, trade shows, and media briefings, acting as a brand ambassador.
- Stay abreast of global tourism trends, digital marketing advancements, and consumer behavior shifts to maintain a competitive edge.
Required Skills
- Minimum of 5 years of progressive experience in marketing management, preferably within the tourism, hospitality, or destination marketing sector.
- Proven experience in developing and executing large-scale, multi-channel marketing campaigns.
- Strong understanding of digital marketing, social media strategies, SEO, SEM, and content marketing.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to perform market research and data analysis to drive strategic decisions.
- Proficiency in project management and budget management.
- Strong leadership capabilities with experience in managing teams or external agencies.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Preferred Qualifications
- Master's degree in Marketing, Tourism Management, or a related discipline.
- Experience with international market development and global brand management.
- Fluency in additional languages relevant to key tourism markets.
- Familiarity with CRM software and marketing automation platforms.
Perks & Benefits
- Competitive salary and performance incentives.
- Comprehensive health, dental, and vision insurance coverage.
- Pension plan with company contributions.
- Generous paid time off and public holidays.
- Opportunities for professional development and continuous learning.
- The unique opportunity to contribute directly to Jamaica's national development and global image.
- A dynamic and supportive work environment.
- Access to exclusive tourism industry insights and events.
How to Apply
To apply for this exciting opportunity, please click on the application link below. We encourage you to submit a comprehensive resume and a cover letter detailing your relevant experience and passion for promoting Jamaica as a premier tourism destination.
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