Marketing Coordinator

About Company

Long & Foster Real Estate, a Christie’s International Real Estate affiliate, stands as the largest privately owned residential real estate company in the Mid-Atlantic and Northeast regions. For over half a century, we’ve been a trusted partner in helping individuals and families find their way home, building dreams and communities along the way. With a robust network of over 10,000 agents and dedicated employees operating from more than 200 offices across seven states and the District of Columbia, our mission is to provide unparalleled service, expert guidance, and comprehensive support to our valued clients and the diverse communities we serve. Our unwavering commitment to innovation, integrity, and absolute customer satisfaction has firmly established us as a prominent leader in the real estate industry, consistently earning us recognition among the top firms nationwide. At Long & Foster, we foster a collaborative, dynamic, and supportive environment where every team member is not only empowered to succeed but also encouraged to contribute their unique talents to our collective vision and triumphs. Join a company that deeply values professional expertise, active community involvement, and a genuine passion for helping others achieve their most significant life goals.

Job Description

Long & Foster Real Estate is actively seeking a highly motivated, creative, and exceptionally organized Marketing Coordinator to become an integral part of our vibrant and growing team in Olney, Maryland. This pivotal role is designed for an individual who is eager to make a significant impact by supporting our dedicated real estate agents and local leadership in the development and flawless execution of comprehensive marketing strategies. Your efforts will be crucial in amplifying brand awareness, driving high-quality lead generation, and effectively promoting our extensive portfolio of listings within the competitive Olney market and surrounding areas. This position offers an exciting and hands-on opportunity for a creative professional with robust communication skills and a strategic mindset to leave a lasting mark within a leading real estate firm. You will be at the forefront of managing a diverse array of marketing initiatives, spanning from innovative digital content creation, meticulous social media management, and targeted email campaigns, to traditional print advertising and seamless event coordination. The ideal candidate will possess an impeccable eye for detail, demonstrate a proactive and results-driven attitude, and have a solid, up-to-date understanding of current marketing trends, digital tools, and best practices. If you are deeply passionate about the field of marketing, thrive in a dynamic, fast-paced, and supportive environment, and are keen to contribute your expertise to a company with a rich legacy and an even brighter future, we wholeheartedly encourage you to apply. This role is perfectly suited for someone looking to significantly advance their marketing career, gain valuable industry experience, and grow within a collaborative and forward-thinking team committed to excellence.

Key Responsibilities

• Develop, execute, and monitor engaging social media campaigns across various platforms (Facebook, Instagram, LinkedIn, X, etc.) to enhance brand visibility, foster community, and drive engagement for our agents and listings.
• Assist in the creation, editing, and distribution of compelling marketing collateral, including visually appealing flyers, informative brochures, personalized postcards, and professional presentations, ensuring strict adherence to brand guidelines.
• Manage and optimize email marketing campaigns from conception to completion, encompassing content creation, precise list segmentation, timely deployment, and in-depth performance analysis to maximize open rates and conversions.
• Routinely update and maintain fresh, accurate content on the company website and individual agent landing pages, ensuring all information is current, relevant, and engaging for potential clients.
• Coordinate and provide comprehensive marketing support for local real estate events, open houses, community outreach programs, and agent-led initiatives, ensuring successful execution and impactful presence.
• Conduct thorough market research to identify emerging trends, analyze the competitive landscape, and uncover new opportunities for growth and innovation within the local real estate market.
• Monitor and analyze the performance of various marketing campaigns using analytics tools, prepare detailed reports, and provide actionable insights for continuous optimization and strategic adjustments.
• Collaborate closely with real estate agents to understand their unique needs and tailor marketing materials and strategies to effectively promote their individual brands and property listings.
• Maintain an organized and accessible library of marketing assets, ensuring all materials are up-to-date, legally compliant, and readily available for the team's use.
• Provide essential administrative support to the sales and leadership teams for all marketing-related tasks, ensuring smooth operations and timely project completion.

Required Skills

• Proficiency in social media management platforms and analytics tools (e.g., Meta Business Suite, Hootsuite).
• Exceptional written and verbal communication skills, with a keen ability to craft persuasive and clear messaging.
• Solid basic graphic design skills using tools like Canva, Adobe Spark, or similar platforms, to create visually appealing content.
• Demonstrated familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).
• Outstanding organizational and project management abilities, with a capacity to juggle multiple tasks and deadlines efficiently.
• Ability to work both independently with initiative and collaboratively as a valuable team member in a dynamic, fast-paced environment.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for document creation, data management, and presentations.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a closely related field.
• 1-2 years of proven experience in a marketing role, with a strong preference for experience within the real estate, property management, or professional services industry.
• Prior experience with CRM (Customer Relationship Management) systems to track leads and manage client communications.
• Foundational knowledge of SEO/SEM (Search Engine Optimization/Marketing) best practices to improve online visibility.
• Proficiency in Adobe Creative Suite (e.g., Photoshop, InDesign) for more advanced graphic design tasks.

Perks & Benefits

• Comprehensive health, dental, and vision insurance plans to support your well-being.
• Generous paid time off (PTO) and company-paid holidays to ensure work-life balance.
• 401(k) retirement plan with competitive company matching contributions to help secure your financial future.
• Extensive opportunities for professional development, ongoing training, and continuing education to foster your career growth.
• Exclusive employee discounts on various real estate services.
• A collaborative, inclusive, and supportive work environment where your contributions are valued.
• Access to cutting-edge marketing technology, tools, and resources.
• Engaging community involvement opportunities to give back and make a difference.

How to Apply

Interested candidates are invited to submit their application by clicking the link below. Please ensure your resume and cover letter clearly highlight your relevant experience, showcase your marketing portfolio (if applicable), and explain why you are the ideal fit for this dynamic Marketing Coordinator role at Long & Foster Real Estate. We eagerly look forward to reviewing your qualifications and learning more about your passion for marketing!

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