About Company
Ikirezi Natural Products is a pioneering Rwandan company dedicated to harnessing the richness of local biodiversity to create high-quality, natural health and beauty products. Founded on principles of sustainability, community empowerment, and innovation, we work closely with local farmers and producers across Rwanda, ensuring fair trade practices and supporting rural livelihoods. Our mission is to deliver exceptional products that promote well-being while fostering environmental stewardship and economic growth within the communities we serve. From essential oils to natural skincare, Ikirezi represents the pure essence of Rwanda, bringing nature’s finest directly to our customers. We are a growing brand with a strong commitment to quality and ethical sourcing, striving to expand our reach and impact both locally and internationally, making a positive difference in the lives of our stakeholders.
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Job Description
Are you a budding creative with a passion for social media and a knack for crafting compelling stories? Ikirezi Natural Products is seeking an enthusiastic and talented Junior Social Media Campaign Marketer to join our vibrant team in Gatsibo, Eastern Province. This is an exciting opportunity for an individual eager to kickstart their marketing career and make a tangible impact by shaping our brand’s online voice. In this on-site creative role, you will be instrumental in developing and executing engaging social media campaigns that resonate with our target audience and highlight the unique value of our natural Rwandan products.
You will work closely with our marketing and product teams to translate brand messages into visually appealing and engaging digital content across various platforms. Your day-to-day will involve brainstorming innovative content ideas, creating stunning visuals and captivating copy, scheduling posts, monitoring trends, and interacting with our online community. This role demands a high degree of creativity, attention to detail, and a proactive approach to learning and adapting within the fast-paced digital landscape. If you’re a self-starter who thrives in a collaborative environment and is passionate about natural products and community impact, we invite you to grow with us. We are looking for someone who can infuse our social media presence with creativity, authenticity, and Rwandan spirit, helping us connect with our customers on a deeper level and amplify our brand’s story across digital channels. Join us in building a brand that stands for quality, sustainability, and the true essence of Rwanda.
Key Responsibilities
- Develop, schedule, and publish engaging content (text, image, video) across Ikirezi’s social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Assist in brainstorming and planning creative social media campaigns aligned with product launches, promotional events, and brand initiatives.
- Monitor social media trends, tools, and applications, applying new insights to improve our social media strategy and content.
- Engage with our online community by responding to comments, messages, and mentions in a timely and professional manner, fostering a positive brand image.
- Collaborate with the marketing team to ensure brand consistency in messaging, tone, and visual identity across all social media platforms.
- Track and report on social media campaign performance using relevant metrics, providing insights and recommendations for optimization.
- Conduct competitor analysis to identify best practices and opportunities for differentiation.
- Assist in developing and maintaining a content calendar to ensure a consistent and timely content flow.
- Support the creation of basic graphic designs and short video edits for social media posts using readily available tools.
- Participate in team meetings and contribute creative ideas for broader marketing strategies.
Required Skills
- Demonstrated passion for social media marketing and digital content creation
- Proficiency in using major social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Strong creative writing and storytelling abilities with excellent command of English and Kinyarwanda
- Basic understanding of graphic design principles and familiarity with tools like Canva, Adobe Spark, or similar
- Ability to work independently and as part of a team in a fast-paced environment
- Excellent communication and interpersonal skills
- Proactive attitude, eagerness to learn, and strong problem-solving capabilities
- Attention to detail and organizational skills
Preferred Qualifications
- Diploma or Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field
- Prior internship or volunteer experience managing social media for a brand or organization
- Basic video editing skills for short-form social media content
- Familiarity with social media analytics tools
- Knowledge of SEO principles for content optimization
Perks & Benefits
- Competitive salary and performance-based incentives
- Comprehensive health insurance package
- Opportunities for professional development and training in digital marketing
- A vibrant, collaborative, and supportive work environment
- Generous staff discounts on Ikirezi Natural Products
- Contribution to a company with a strong commitment to sustainability and community impact
- Transport allowance
How to Apply
If you are a creative and driven individual looking to jumpstart your career in social media marketing with a purpose-driven company, we encourage you to apply! Please click on the application link below to submit your resume/CV and a cover letter explaining why you are the ideal candidate for this role. We would also love to see examples of your creative work or social media presence (e.g., links to personal or managed social media accounts, a portfolio of design/writing work). We look forward to reviewing your application and learning how you can contribute to Ikirezi Natural Products.
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