About Company
Visit Oakland is the official destination marketing organization for the City of Oakland, California. Our mission is to promote Oakland as a vibrant and diverse destination for conventions, meetings, and leisure travel, enhancing the economic vitality of the city. We work tirelessly to showcase Oakland’s unique culture, rich history, stunning waterfront, thriving arts scene, diverse culinary landscape, and innovative spirit. As an integral part of Oakland’s economic development, we collaborate with local businesses, community organizations, and city stakeholders to create memorable experiences for visitors and reinforce Oakland’s position as a premier travel destination. We are a dynamic team passionate about our city and committed to telling its story to the world. Join us in celebrating and elevating Oakland!
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Job Description
Visit Oakland is seeking an experienced and visionary Head of Communications to lead our comprehensive communication strategies. This pivotal role will be responsible for shaping and amplifying Oakland’s narrative, enhancing its brand reputation, and driving engagement across all platforms. As the Head of Communications, you will be a strategic leader, overseeing all aspects of public relations, media outreach, digital content strategy, internal communications, and crisis management. You will work closely with our executive team, marketing department, and various community partners to ensure consistent, compelling messaging that resonates with diverse audiences, including potential visitors, meeting planners, local businesses, and residents. Your expertise will be critical in developing and executing integrated communication plans that support our mission of promoting Oakland as a world-class destination. This is an exciting opportunity for a seasoned communications professional to make a significant impact on the perception and success of one of California’s most dynamic cities. The ideal candidate will possess a deep understanding of destination marketing, a proven track record in media relations, exceptional storytelling abilities, and the leadership skills to inspire a team and collaborate effectively with stakeholders. You will navigate complex communications landscapes, identify emerging trends, and craft compelling narratives that highlight Oakland’s unique appeal and foster positive community relations. Your work will directly contribute to Oakland’s economic growth by attracting visitors and investment, solidifying its place as a top-tier destination.
Key Responsibilities
- Develop and implement a comprehensive, integrated communications strategy aligned with Visit Oakland’s mission and marketing objectives.
- Oversee all media relations activities, including proactive pitching, press release development, media kit creation, and managing media inquiries and interviews.
- Serve as a primary spokesperson for Visit Oakland, or prepare executive leadership for media engagements, ensuring consistent and positive messaging.
- Lead the creation and curation of engaging content for Visit Oakland's digital platforms, including website, social media, and newsletters, ensuring brand consistency and message effectiveness.
- Manage internal communications to keep staff informed and aligned with organizational goals and external messaging.
- Develop and implement crisis communication plans, providing strategic guidance and executing timely responses to protect and enhance the organization's reputation.
- Collaborate cross-functionally with marketing, sales, and events teams to ensure cohesive campaign execution and message amplification.
- Monitor and analyze media coverage and communication performance, providing insights and recommendations for continuous improvement.
- Manage external agencies, contractors, and consultants as needed to support communication initiatives.
- Stay abreast of industry trends and best practices in destination marketing and communications.
Required Skills
- Exceptional written and verbal communication skills, with a proven ability to craft compelling narratives.
- Demonstrated expertise in strategic communications planning and execution.
- Extensive experience in media relations, public relations, and crisis management.
- Strong leadership and team management abilities.
- Proficiency in digital communication strategies, including social media, content marketing, and email campaigns.
- Ability to work effectively with diverse stakeholders, including government officials, business leaders, and community groups.
- Excellent organizational skills and the ability to manage multiple projects simultaneously under tight deadlines.
- Strong analytical skills to measure communication effectiveness.
Preferred Qualifications
- Master’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.
- Previous experience in destination marketing, tourism, hospitality, or a related non-profit sector.
- Familiarity with the Oakland and Bay Area media landscape.
- Proficiency with media monitoring tools and content management systems.
- Experience in video production and graphic design for communications purposes.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off (PTO) and paid holidays.
- 401(k) retirement plan with employer matching.
- Opportunities for professional development and continuing education.
- Dynamic and collaborative work environment dedicated to Oakland's success.
- Employee assistance program (EAP).
- Commuter benefits program.
How to Apply
Interested candidates are encouraged to apply by clicking the link below. Please submit a comprehensive resume and a cover letter detailing your relevant experience and explaining why you are the ideal candidate for this role. We look forward to reviewing your application.
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