About Company
Vodacom Mozambique is a leading telecommunications company in Mozambique, part of the Vodacom Group, a subsidiary of Vodafone. Since our inception, we have been committed to connecting people and businesses across the nation, driving digital transformation, and fostering economic growth. We pride ourselves on innovation, a customer-centric approach, and a strong commitment to local communities. Our diverse team works tirelessly to deliver cutting-edge mobile and digital services, ensuring seamless connectivity and enriching lives. At Vodacom Mozambique, we believe in empowering our employees to achieve their full potential, providing a dynamic work environment where creativity and collaboration thrive. Join us in shaping the future of telecommunications in Mozambique.
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Job Description
We are seeking an innovative and results-driven Growth Marketing Lead to join our dynamic team in Maputo. This pivotal role will be responsible for spearheading Vodacom Mozambique’s subscriber acquisition, engagement, and retention strategies across various digital and traditional channels. The ideal candidate will be a strategic thinker with a strong analytical mindset, capable of identifying growth opportunities, executing impactful campaigns, and optimizing marketing funnels. You will lead a cross-functional team, working closely with product development, sales, and data analytics to drive significant business growth. This role requires a blend of creativity, technical expertise in marketing technologies, and a deep understanding of the Mozambican market dynamics. If you are passionate about scaling brands, leveraging data to inform decisions, and thrive in a fast-paced environment, we encourage you to apply. You will be instrumental in defining and implementing our growth roadmap, ensuring we meet ambitious targets and maintain our leadership position in the market. Your expertise will directly influence our customer base expansion and loyalty, making a tangible impact on our business success and our mission to connect every Mozambican.
Key Responsibilities
- Develop, implement, and optimize comprehensive growth marketing strategies across the customer lifecycle, from acquisition to retention.
- Identify and evaluate new growth channels and initiatives, including digital marketing (SEO, SEM, social media, email, mobile), partnerships, and traditional media.
- Lead A/B testing and experimentation initiatives to continually improve conversion rates and campaign performance.
- Utilize data analytics tools to monitor key performance indicators (KPIs), derive insights, and report on marketing effectiveness.
- Collaborate with product and engineering teams to ensure marketing initiatives are integrated with product development and user experience.
- Manage and optimize marketing budgets, ensuring efficient allocation of resources for maximum ROI.
- Mentor and manage a team of marketing specialists, fostering a culture of continuous learning and high performance.
- Stay abreast of industry trends, competitor activities, and emerging technologies to inform strategy.
- Conduct market research to understand customer needs and market opportunities in Mozambique.
- Present growth strategies, progress, and results to senior management and stakeholders.
Required Skills
- Proven experience in growth marketing, digital marketing, or performance marketing.
- Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, CRM software, attribution models).
- Demonstrated ability to develop and execute successful acquisition and retention campaigns.
- Excellent leadership and team management capabilities.
- Proficiency in English and Portuguese, both written and verbal.
- Deep understanding of the Mozambican market and consumer behavior.
- Strong project management and organizational skills.
- Bachelor's degree in Marketing, Business Administration, or a related field.
Preferred Qualifications
- Master's degree in Marketing, MBA, or a relevant advanced qualification.
- Experience in the telecommunications or technology sector.
- Familiarity with marketing automation platforms and CRM systems (e.g., Salesforce, HubSpot).
- Certifications in Google Ads, Google Analytics, or other digital marketing platforms.
- Experience working in a multicultural and dynamic environment.
Perks & Benefits
- Competitive salary package with performance bonuses.
- Comprehensive health and wellness benefits.
- Generous paid time off and public holidays.
- Opportunities for professional development and career growth.
- Dynamic and collaborative work environment.
- Employee discounts on Vodacom products and services.
- Contribution to a leading company shaping Mozambique's digital future.
How to Apply
Interested candidates are encouraged to apply by clicking on the application link below. Please ensure your resume highlights your relevant experience in growth marketing and your proficiency in the required skills. We look forward to reviewing your application and learning how you can contribute to Vodacom Mozambique’s success.
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