About Company
As a dynamic recruitment firm based in the heart of Liverpool, Career.supersecrets is on a mission to connect exceptional talent with leading opportunities across the North West. We’re driven by innovation, constantly refining our approach to talent acquisition and client success. For a specialist in general long-tail keywords, joining our team means contributing directly to our digital strategy, enhancing our visibility, and ultimately, empowering job seekers and employers alike. You’ll thrive in an environment that values data-driven insights and creative problem-solving, making a tangible impact on our online reach and candidate attraction efforts within a vibrant, supportive community.
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Job Description
Are you an analytical thinker with a passion for unearthing niche opportunities in the digital landscape? Career.supersecrets, a thriving recruitment firm in Liverpool, is seeking a meticulous and innovative General Long-Tail Keywords Analyst to join our dynamic team. This unique role is pivotal in shaping our online presence and refining our candidate attraction strategies. You will be at the forefront of identifying, researching, and leveraging specific, often overlooked, search terms that drive highly qualified traffic and engagement. Your expertise will directly influence our content creation, SEO performance, and overall digital marketing efforts, ensuring we connect with the right talent and clients across diverse industries. We are looking for someone who thrives on data, possesses a keen understanding of search algorithms, and can translate complex insights into actionable strategies. This isn’t just about keywords; it’s about understanding intent, anticipating future trends, and building bridges between information and opportunity.
In the fast-paced world of recruitment, the ability to pinpoint highly specific candidate needs and employer demands through long-tail search is an invaluable asset. This role goes beyond generic keyword research; it delves into the nuanced language used by job seekers and hiring managers when they express very particular requirements. You will be responsible for developing and implementing sophisticated long-tail keyword strategies across our website, job board integrations, social media campaigns, and thought leadership content. This involves continuous monitoring of search trends, competitor analysis, and the regular auditing of our existing digital assets to identify new opportunities for optimisation. Your insights will directly enhance the relevance and visibility of our job postings, ensuring they reach candidates who are actively searching for specific roles and skills, reducing time-to-hire and improving the quality of applications.
You will collaborate closely with our marketing, content creation, and recruitment consulting teams, providing critical insights that enhance our digital footprint and competitive edge. This includes working with content writers to incorporate identified keywords naturally into blog posts, articles, and job descriptions, advising our social media team on trending topics, and assisting recruiters in understanding candidate search behaviour. Furthermore, you will be instrumental in reporting on the performance of long-tail keyword strategies, tracking key metrics such as organic traffic, conversion rates, and ROI, and continuously iterating based on data-driven observations. If you’re ready to dive deep into the world of nuanced search queries and make a significant impact in a forward-thinking environment, this is your chance to shine in the heart of Liverpool’s vibrant business community. Join us in revolutionizing how talent finds its perfect match through intelligent digital strategies.
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Key Responsibilities
- Conduct in-depth research to identify high-potential long-tail keywords relevant to various recruitment niches.
- Develop and implement comprehensive long-tail keyword strategies for organic search (SEO) and paid campaigns.
- Analyse search data, competitor strategies, and market trends to uncover new keyword opportunities.
- Collaborate with content creators to integrate identified keywords naturally into job descriptions, blog posts, articles, and website copy.
- Monitor and report on the performance of long-tail keyword strategies, using tools like Google Analytics, SEMrush, or Ahrefs.
- Provide actionable insights and recommendations to improve search visibility, traffic, and conversion rates.
- Assist recruitment consultants in understanding candidate search behaviour and optimising job titles and descriptions.
- Stay updated with the latest SEO best practices, algorithm changes, and digital marketing trends.
- Perform regular audits of existing digital content for keyword optimisation opportunities.
Required Skills
- Proven experience in SEO, keyword research, and content strategy.
- Proficiency with SEO tools (e.g., Google Keyword Planner, SEMrush, Ahrefs, Moz).
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Excellent written and verbal communication skills.
- Understanding of search engine algorithms and ranking factors.
- Ability to work collaboratively in a fast-paced environment.
- Demonstrable experience with Google Analytics and Google Search Console.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field.
- Experience in the recruitment or HR industry.
- Knowledge of local search optimisation strategies for Liverpool/Merseyside.
- Familiarity with content management systems (CMS).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous holiday allowance.
- Opportunities for professional development and training.
- Modern office in a vibrant Liverpool location.
- Collaborative and supportive team environment.
- Regular social events and team-building activities.
- Pension scheme.
- Cycle-to-work scheme.
How to Apply
To apply for this exciting opportunity, please click on the application link below. We encourage you to submit your CV along with a cover letter outlining your experience in long-tail keyword strategy and why you’d be a great fit for Career.supersecrets.
