About Company
The Rwanda Farmers Coffee Company (RFCC) is dedicated to supporting Rwandan coffee farmers by connecting their high-quality produce with global markets. We believe in fair trade practices, sustainable agriculture, and empowering local communities through economic growth. Our mission extends beyond just selling coffee; we aim to tell the story of every bean, from the rich volcanic soils of Rwanda to the cups of coffee lovers worldwide. We are a dynamic company passionate about showcasing the unique character and exceptional quality of Rwandan coffee, while ensuring the well-being and prosperity of the farmers who cultivate it. Joining RFCC means becoming part of a story of impact, quality, and community.
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Job Description
Are you a creative storyteller with a passion for social media and a knack for engaging audiences? Rwanda Farmers Coffee Company (RFCC) is seeking a talented Freelance Content Creator specializing in Social Media Engagement to join our remote team. This is an exciting opportunity to leverage your creativity to amplify the voice of Rwandan coffee farmers and connect our brand with a global audience.
In this remote role, you will be instrumental in conceptualizing, creating, and curating compelling content across our social media platforms (primarily Facebook, Instagram, and Twitter, with potential for LinkedIn and YouTube). Your primary goal will be to drive engagement, foster a vibrant online community, and educate our followers about the journey of Rwandan coffee, from cultivation to cup. We are looking for someone who can craft narratives that highlight the dedication of our farmers, the unique terroir of Rwanda, and the superior quality of our coffee. This involves a blend of persuasive writing, visual storytelling, and strategic thinking to ensure our brand message resonates effectively with diverse audiences. You’ll work closely with our marketing team to align content with brand guidelines and campaign objectives, contributing directly to our mission of empowering Rwandan coffee communities. We value authenticity, creativity, and a proactive approach, offering you the flexibility to work from anywhere while making a significant impact on our digital presence.
Key Responsibilities
- Develop and execute a robust social media content calendar in alignment with RFCC's marketing strategy and brand guidelines.
- Create high-quality, engaging, and original content, including text posts, images, short videos, infographics, and stories tailored for various platforms.
- Write compelling copy that tells the story of Rwandan coffee, our farmers, sustainability efforts, and product offerings.
- Monitor social media trends, tools, and applications, and apply that knowledge to current content strategy.
- Actively engage with our online community by responding to comments and messages, fostering conversations, and building brand loyalty.
- Collaborate with the marketing team to ensure consistency in brand voice and messaging across all digital touchpoints.
- Analyze social media performance metrics to identify opportunities for improvement and optimize content strategy for maximum engagement and reach.
- Research and identify relevant hashtags, keywords, and influencers to expand RFCC's online presence.
- Assist in the development of social media campaigns to promote new products, initiatives, and events.
Required Skills
- Proven experience as a content creator or social media manager (minimum 12 months).
- Exceptional writing, editing, and communication skills in English.
- Proficiency with major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube).
- Demonstrable ability to create engaging visual content (e.g., using Canva, Adobe Spark, or similar tools).
- Strong understanding of social media algorithms, trends, and best practices.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Self-motivated, detail-oriented, and capable of working independently in a remote environment.
- Basic knowledge of SEO principles and content optimization.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience in the food & beverage, agriculture, or fair trade industry.
- Proficiency in photography and/or videography.
- Familiarity with graphic design software (e.g., Adobe Photoshop, Illustrator).
- Experience with social media analytics tools.
- Knowledge of Kinyarwanda is a plus but not required.
Perks & Benefits
- Flexible working hours and location (remote).
- Opportunity to make a tangible impact on Rwandan coffee communities.
- Collaborative and supportive remote team environment.
- Exposure to a global market and international brand building.
- Be part of a company with a strong commitment to sustainability and ethical practices.
- Opportunities for creative freedom and professional growth.
How to Apply
To apply for this exciting remote opportunity, please submit your resume, a cover letter outlining your experience and why you are a great fit for RFCC, and a portfolio showcasing your best social media content and engagement examples. Please click on the application link below to apply for the job.
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