About Company
SM Retail Inc. is one of the Philippines’ leading retail companies, operating a diverse portfolio of brands including The SM Store, SM Supermarket, SM Hypermarket, and various specialty stores. With a legacy spanning decades, SM Retail has consistently adapted to the evolving consumer landscape, establishing itself as a household name synonymous with quality, variety, and convenience. In recent years, SM Retail has significantly invested in its digital transformation, expanding its e-commerce capabilities to provide seamless online shopping experiences through platforms like ShopSM. We are committed to innovation, customer satisfaction, and fostering a dynamic work environment where our employees can thrive and contribute to shaping the future of retail in the Philippines. Join us as we continue to redefine the shopping journey for millions, embracing technology and customer-centric strategies to maintain our market leadership.
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Job Description
We are seeking an experienced and strategic E-commerce Manager to lead our online retail operations and drive significant growth for SM Retail Inc. The E-commerce Manager will be instrumental in developing and executing our overall e-commerce strategy, enhancing the digital customer journey, and optimizing sales performance across our various online platforms. This role requires a blend of creative thinking, analytical prowess, and strong leadership to manage cross-functional teams and ensure the successful implementation of e-commerce initiatives. You will be responsible for overseeing everything from website merchandising and content to online marketing campaigns, user experience, and technological integrations. The ideal candidate will have a proven track record in scaling e-commerce businesses, a deep understanding of online retail trends, and the ability to translate business goals into effective digital strategies. This is a critical role that directly contributes to our digital acceleration and market leadership, demanding a proactive individual who can navigate the complexities of a large retail environment and drive tangible results in the digital space.
Key Responsibilities
- Develop and execute a comprehensive e-commerce strategy to achieve sales targets and growth objectives.
- Oversee all aspects of the e-commerce website(s), including product merchandising, content management, and user experience (UX) optimization.
- Manage and optimize online marketing channels (SEO, SEM, social media, email marketing, affiliate marketing) to drive traffic and conversions.
- Analyze e-commerce performance data (sales, traffic, conversion rates, AOV, LTV) to identify trends, opportunities, and areas for improvement.
- Lead and mentor a team of e-commerce specialists, ensuring high performance and continuous professional development.
- Collaborate closely with internal departments such as Marketing, IT, Supply Chain, and Customer Service to ensure seamless online operations.
- Identify and implement new e-commerce technologies and tools to enhance platform capabilities and customer experience.
- Manage the e-commerce budget, ensuring cost-effective allocation of resources and maximizing ROI.
- Monitor competitor activities and market trends to ensure our e-commerce offerings remain competitive and innovative.
- Develop and manage promotional campaigns, special offers, and seasonal events to drive engagement and sales.
Required Skills
- Proven experience in e-commerce management, with a strong focus on driving online sales and customer acquisition.
- In-depth knowledge of e-commerce platforms (e.g., Magento, Shopify Plus, Salesforce Commerce Cloud, etc.).
- Expertise in digital marketing channels (SEO, SEM, Google Analytics, social media advertising, email marketing).
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Excellent leadership and team management capabilities, with experience in mentoring and developing talent.
- Proficiency in project management and cross-functional collaboration, ensuring timely execution of initiatives.
- Exceptional communication and presentation skills, capable of articulating complex strategies clearly.
- Ability to thrive in a fast-paced, dynamic retail environment and adapt to evolving market demands.
Preferred Qualifications
- Master's degree in Business Administration, Marketing, E-commerce, or a related field.
- Experience with A/B testing and conversion rate optimization (CRO) tools and methodologies.
- Familiarity with CRM systems and customer loyalty programs to enhance customer lifetime value.
- Understanding of supply chain and logistics in an e-commerce context, including last-mile delivery.
- Experience with mobile commerce strategies and app optimization for a seamless multi-channel experience.
- Certifications in digital marketing or e-commerce platforms.
Perks & Benefits
- Competitive salary and performance-based incentives reflecting your contribution to our growth.
- Comprehensive health and wellness benefits for you and your dependents.
- Generous paid time off and holiday leaves to ensure work-life balance.
- Exclusive employee discounts across various SM Retail brands and affiliates.
- Extensive opportunities for professional development, training, and career growth within a leading retail group.
- Access to cutting-edge e-commerce technologies and platforms to drive innovation.
- A dynamic, collaborative, and inclusive work environment where your ideas are valued.
- Retirement plan with company contributions.
- Life insurance coverage.
How to Apply
To apply for this exciting opportunity and take the next step in your e-commerce career, please click on the application link below. Ensure your resume and cover letter clearly highlight your relevant e-commerce experience, leadership skills, and achievements in driving online sales growth.
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