About Company
HelloFresh is the world’s leading meal-kit company, revolutionizing the way people eat by making healthy, delicious, and convenient home-cooked meals accessible to everyone. Founded in Berlin, Germany, we’ve grown into a global powerhouse, operating across multiple continents and serving millions of customers weekly. Our mission is to change the way people think about food, offering innovative culinary experiences while reducing food waste. We are a dynamic, fast-paced, and international team driven by data, passion, and a commitment to excellence. At HelloFresh, you’ll be part of a company that values creativity, continuous learning, and a collaborative spirit, all while contributing to a product that truly impacts daily lives.
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Job Description
Are you a data-driven and creative marketing professional eager to make a significant impact on a global brand? HelloFresh is seeking a passionate Digital Marketing Specialist to join our vibrant team in Berlin. In this pivotal role, you will be instrumental in developing, executing, and optimizing our digital marketing strategies to acquire new customers, drive engagement, and elevate brand awareness across various online channels. You will manage campaigns from conception to completion, utilizing a mix of paid search, social media advertising, display, and potentially content marketing efforts. This includes meticulous budget allocation, A/B testing ad creatives and landing pages, and ongoing performance monitoring against key KPIs such as customer acquisition cost (CAC), conversion rates, and return on ad spend (ROAS). You’ll be at the forefront of identifying emerging trends and new opportunities in the digital landscape, proposing innovative strategies to stay ahead of the curve. This is an exciting opportunity to work with cutting-edge tools and technologies, contribute to a rapidly evolving industry, and collaborate with a diverse group of marketing experts. We’re looking for someone who thrives in a fast-paced environment, possesses a strong analytical mindset, and has a proven track record of delivering measurable results in the digital marketing landscape. You will report directly to a Marketing Manager and work closely with other specialists in content, SEO, SEM, social media, and CRM teams, ensuring a cohesive and integrated marketing effort that supports HelloFresh’s ambitious growth targets. If you’re ready to take on a challenge, grow your career within a company that values innovation, and contribute to making healthy eating accessible worldwide, we want to hear from you.
Key Responsibilities
- Develop, implement, and manage digital marketing campaigns across various channels (e.g., Google Ads, Meta Ads, display networks).
- Conduct in-depth performance analysis of campaigns, identifying trends, insights, and opportunities for optimization.
- Manage and optimize campaign budgets to maximize ROI and achieve performance targets.
- Plan and execute A/B tests for ad creatives, landing pages, and campaign structures to continuously improve performance.
- Collaborate with internal teams (e.g., Content, SEO, Product, Analytics) to ensure integrated marketing strategies.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Generate comprehensive reports on campaign performance and present findings to stakeholders.
- Assist in the development of overall digital marketing strategy and planning.
- Monitor competitive landscape and market trends to identify new opportunities.
Required Skills
- 3+ years of experience in digital marketing, specifically in performance marketing or a similar role.
- Proven track record of managing and optimizing paid advertising campaigns (e.g., Google Ads, Meta Ads).
- Strong analytical skills and proficiency with data analysis tools (e.g., Google Analytics, Excel/Google Sheets).
- Excellent understanding of digital marketing metrics (e.g., CPC, CPA, ROAS, CTR, Conversion Rate).
- Experience with A/B testing and conversion rate optimization techniques.
- Strong communication and presentation skills in English.
- Ability to work independently and as part of a team in a fast-paced environment.
Preferred Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, Economics, or a related field.
- Experience with CRM platforms and email marketing tools.
- Knowledge of SEO/SEM best practices.
- Experience in the e-commerce or subscription-based service industry.
- Fluency in German is a plus.
- Experience with advanced attribution models.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits.
- Flexible working hours and a hybrid work model.
- Generous HelloFresh discounts on meal kits.
- Professional development opportunities and training.
- A vibrant, international, and inclusive work environment.
- Relocation support for international candidates.
- Access to a modern office in the heart of Berlin with amenities.
How to Apply
Ready to join our team? We encourage you to click on the application link below to submit your resume and cover letter. Tell us why you’re the perfect fit for HelloFresh and this role!
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