About Company
Kakao Corporation is a leading South Korean technology company, best known for KakaoTalk, the country’s dominant mobile messaging application. Founded in 2010, Kakao has expanded rapidly into a diverse ecosystem of services that touch nearly every aspect of daily life for millions of users. Our portfolio includes popular platforms such as Kakao T (mobility), Kakao Pay (fintech), KakaoBank (internet banking), KakaoPage (webtoon and web novel), and various entertainment and commerce services. At Kakao, we believe in connecting people and services in new and innovative ways, fostering a culture of creativity, collaboration, and continuous improvement. We are committed to leveraging technology to create meaningful experiences and drive social impact, both in Korea and globally. Join us to be part of a dynamic team that is shaping the future of digital interaction.
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Job Description
We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our innovative marketing team at Kakao Corporation. In this pivotal role, you will be instrumental in developing, executing, and optimizing comprehensive digital marketing strategies across various channels to enhance our brand presence, drive user acquisition, and engage our vast user base. This position offers a unique opportunity to work with some of South Korea’s most iconic digital products and services, contributing directly to their growth and success.
The ideal candidate will possess a strong understanding of the digital marketing landscape, including SEO/SEM, social media marketing, content marketing, email marketing, and analytics. You will be responsible for crafting compelling campaigns that resonate with our target audiences, analyzing performance data to identify trends and insights, and continuously optimizing strategies for maximum ROI. Your expertise will help us to effectively communicate the value of Kakao’s diverse offerings, from our foundational messaging app to our cutting-edge fintech and mobility solutions.
Working closely with product managers, designers, and other marketing professionals, you will translate business objectives into effective digital marketing initiatives. We are looking for someone who is not only creative and strategic but also highly analytical, capable of diving deep into data to inform decisions and demonstrate impact. If you are passionate about digital trends, eager to innovate, and thrive in a fast-paced, collaborative environment, we encourage you to apply and help us continue to connect the world in exciting new ways.
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Key Responsibilities
- Develop, implement, and manage digital marketing campaigns across various channels (SEO, SEM, social media, email, display ads).
- Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Required Skills
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Excellent communication and interpersonal skills.
- Fluency in Korean and English (both written and spoken).
Preferred Qualifications
- Master’s degree in Marketing or a related field.
- Experience in a fast-paced tech or platform company.
- Knowledge of A/B and multivariate experiments.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot).
- Experience with content management systems (CMS).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance and wellness programs.
- Generous paid time off and flexible work arrangements.
- Professional development and training opportunities.
- Employee discounts on Kakao services and products.
- Modern office environment with state-of-the-art facilities.
- On-site cafeteria with diverse dining options.
- Support for work-life balance and employee well-being initiatives.
- Opportunity to work with cutting-edge technology and innovative products.
How to Apply
Interested candidates are invited to submit their application through our official careers portal. Please click on the application link below to proceed. Ensure your resume and cover letter clearly highlight your relevant experience and qualifications for this role. We look forward to reviewing your application!
