About Company
Globe Telecom is the Philippines’ leading full-service telecommunications company, providing mobile, fixed-line, broadband, data, internet, and managed services to individuals, families, small and medium-sized businesses, and corporate clients. We are deeply committed to creating a #GlobeOfGood, pioneering innovations that make a positive impact on society and enhance the lives of Filipinos. As a company at the forefront of digital transformation, we believe in empowering our people to push boundaries, innovate, and connect millions across the archipelago. Join us in shaping the future of telecommunications and digital experiences in the Philippines, contributing to a vibrant and connected nation.
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Job Description
As a Digital Marketing Manager at Globe Telecom, you will be a pivotal force in shaping and executing our comprehensive digital marketing strategy across various business units. This strategic leadership role calls for a visionary individual with an in-depth understanding of the evolving digital landscape, capable of driving substantial brand awareness, enhancing customer engagement, and ultimately, accelerating conversions through innovative, data-driven campaigns. You will be at the helm of overseeing all digital marketing efforts, spanning from sophisticated search engine optimization (SEO) and marketing (SEM) strategies to dynamic social media engagement, compelling content marketing, targeted email campaigns, and performance marketing initiatives. This position demands a unique blend of creative thinking, robust analytical prowess, and exceptional leadership skills to manage a high-performing team and collaborate seamlessly across departments, including product development, sales, and IT. Your mandate will include staying ahead of emerging digital trends, proactively identifying new market opportunities, and leveraging cutting-edge technologies to amplify our digital footprint and achieve critical business objectives. Your success in this role will be intrinsically linked to your ability to significantly increase our digital presence, optimize customer acquisition costs, and make a measurable contribution to maintaining Globe Telecom’s market leadership.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing strategies that are fully aligned with overall business goals and objectives.
- Lead, mentor, and inspire a talented team of digital marketing specialists, fostering an environment of innovation, continuous learning, and professional growth.
- Oversee all SEO/SEM activities, ensuring top rankings in search results, optimizing organic traffic, and managing efficient and effective ad spend.
- Drive impactful content marketing initiatives, including the creation of engaging blog posts, informative whitepapers, compelling videos, and creative infographics, designed to attract and retain target audiences.
- Formulate and execute robust social media strategies across relevant platforms to significantly enhance brand visibility, foster community engagement, and manage online reputation.
- Manage end-to-end email marketing campaigns, from audience segmentation and content creation to A/B testing, deployment, and performance analysis.
- Utilize advanced web analytics tools (e.g., Google Analytics, Adobe Analytics) to meticulously monitor campaign performance, extract actionable insights, and continually optimize strategies.
- Identify emerging digital trends and market insights, and strategically optimize marketing spend and campaign performance based on these insights.
- Collaborate cross-functionally with internal teams to create optimized landing pages and enhance overall user experience across digital touchpoints.
- Evaluate new and emerging digital technologies, providing thought leadership and recommending their adoption where appropriate to gain a competitive edge.
- Manage the digital marketing budget diligently, ensuring cost-effective campaign execution and maximizing return on investment.
Required Skills
- Proven working experience of 5+ years in digital marketing, with at least 2 years in a dedicated managerial or leadership role.
- Demonstrable expert experience in leading and managing successful SEO/SEM, marketing database, email marketing, social media, and/or display advertising campaigns.
- Highly creative with a track record of identifying target audiences and devising compelling digital campaigns that effectively engage, inform, and motivate.
- Solid knowledge and practical experience with website analytics tools (e.g., Google Analytics, Adobe Analytics).
- Extensive experience in optimizing landing pages and conversion funnels.
- Working knowledge of ad serving tools (e.g., Google Ad Manager, formerly DART, Atlas).
- Proven experience in setting up and optimizing Google Ads campaigns (formerly Google Adwords).
- Strong analytical skills, critical thinking, and a data-driven approach to decision-making.
- Up-to-date with the latest trends and best practices in online marketing and measurement technologies.
- Exceptional communication, presentation, and interpersonal skills to effectively lead a team and collaborate with stakeholders.
Preferred Qualifications
- Master's degree in Marketing, Business Administration, or a related field.
- Certifications in Google Ads, Google Analytics, HubSpot, or other relevant digital marketing platforms.
- Extensive experience with A/B and multivariate experiments for continuous optimization.
- Basic knowledge of HTML, CSS, and JavaScript development for digital asset optimization.
- Previous experience within the telecommunications, technology, or high-growth digital service industries.
Perks & Benefits
- Competitive salary package commensurate with experience and performance-based bonuses.
- Comprehensive health and life insurance coverage for employees and dependents.
- Generous paid time off, including vacation, sick leave, and special leaves.
- Extensive opportunities for professional development, continuous learning, and career advancement.
- Exclusive employee discounts on Globe products and services.
- Flexible work arrangements, including a hybrid work model.
- Dynamic, innovative, and collaborative work environment.
- Retirement savings plan and other long-term financial benefits.
- Access to wellness programs and employee assistance initiatives.
How to Apply
Interested candidates are invited to submit their application directly through our official careers portal. Please click the application link below to explore current openings and apply for this exciting opportunity. Ensure your resume and cover letter clearly highlight your relevant experience, key achievements, and why you are the ideal candidate for this pivotal Digital Marketing Manager role.
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