About Company
The Middelburg Observer, a proud member of the Caxton Local Media Group, has been the trusted voice of the Middelburg community for decades. We are deeply committed to providing accurate, timely, and relevant news and information that truly matters to our readers. As the media landscape evolves, so do we, embracing digital platforms to connect with our audience wherever they are. We believe in nurturing talent and fostering an environment where creativity thrives and local stories find a global stage. Joining our team means becoming part of a legacy of community journalism, contributing to the vibrant digital presence that keeps our readers informed and engaged.
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Job Description
Are you a digital native with a passion for storytelling and a keen eye for engaging social media content? The Middelburg Observer is seeking a dynamic and creative Digital Content Assistant with a strong social media focus to join our dedicated team. In this pivotal role, you will be instrumental in shaping our online voice, expanding our digital reach, and fostering meaningful connections with our community across various social media platforms. You will work closely with our editorial and marketing teams to transform local news and features into compelling digital narratives, ensuring our content not only informs but also captivates our diverse audience. This is an exciting opportunity for an energetic individual to gain hands-on experience in a fast-paced media environment, where your ideas and creativity will directly impact our digital growth and community engagement strategy. If you’re eager to make a tangible difference in local journalism and possess a natural flair for all things social, we encourage you to apply and help us write the next chapter of the Middelburg Observer’s digital journey.
Key Responsibilities
- Develop, create, and curate engaging content (text, image, video) for the Middelburg Observer’s social media channels (Facebook, Instagram, X/Twitter, etc.).
- Schedule and publish social media posts using content management tools to ensure consistent online presence.
- Monitor social media trends, tools, and applications and apply that knowledge to current strategies.
- Engage with the online community by responding to comments, messages, and mentions in a timely and professional manner.
- Assist in the planning and execution of social media campaigns to promote news stories, events, and community initiatives.
- Track and analyse social media performance metrics, preparing reports on engagement, reach, and other key indicators.
- Collaborate with journalists and editors to transform traditional news articles into digital-first, shareable content.
- Assist with basic graphic design and video editing for social media posts.
- Maintain a consistent brand voice and visual identity across all digital platforms.
- Stay up-to-date with best practices in social media marketing and digital content creation.
Required Skills
- Proven experience (academic projects, internships, or professional) in social media management and content creation.
- Excellent written and verbal communication skills in English (Afrikaans/isiZulu a plus).
- Proficiency with major social media platforms (Facebook, Instagram, X/Twitter).
- Basic graphic design skills using tools like Canva, Adobe Spark, or similar.
- Familiarity with social media scheduling and analytics tools.
- Strong understanding of current social media trends and algorithms.
- Ability to work independently and as part of a collaborative team.
- Attention to detail and a commitment to accuracy.
Preferred Qualifications
- A diploma or degree in Marketing, Communications, Journalism, Digital Media, or a related field.
- Experience with video editing software (e.g., CapCut, DaVinci Resolve, Adobe Premiere Pro).
- Knowledge of SEO principles and how they apply to social media content.
- Experience with community management and online moderation.
- A portfolio demonstrating social media content creation and engagement.
Perks & Benefits
- Opportunity to work with a leading local media house.
- Exposure to diverse community news and storytelling.
- Professional development and growth opportunities.
- Dynamic and supportive work environment.
- Contribution to a vital community service.
How to Apply
If you are a creative and driven individual ready to make a significant impact on our digital presence, we invite you to apply. Please click on the link below to submit your comprehensive CV along with a cover letter outlining your experience and why you are the ideal candidate for this role.
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