About Company
Inspired Universal McCann (IUM) Latvia is a leading media agency dedicated to building better futures for brands. As part of a global network, we combine local market expertise with worldwide insights to craft innovative, data-driven media strategies that deliver measurable results. We believe in the power of media to transform businesses and connect with audiences in meaningful ways. At IUM Latvia, you’ll join a vibrant, collaborative team passionate about pushing boundaries, fostering creativity, and achieving excellence for our diverse portfolio of local and international clients. We are committed to an inclusive environment where every voice is heard and valued, contributing to our collective success and growth.
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Job Description
Are you a visionary digital advertising expert with a passion for innovation and a proven track record of driving impactful campaigns? Inspired Universal McCann (IUM) Latvia is seeking a dynamic and results-oriented Digital Advertising Strategist to join our talented team in Rīga. In this pivotal role, you will be at the forefront of shaping our clients’ digital presence, transforming their business objectives into cutting-edge, performance-driven digital advertising strategies.
As a Digital Advertising Strategist, you will be responsible for understanding our clients’ unique challenges and opportunities, delving deep into market trends, consumer behavior, and competitive landscapes to craft comprehensive digital media plans. Your expertise will span across various platforms, including search engine marketing (SEM), social media advertising, programmatic display, video, and emerging digital channels. You will not only design these strategies but also play a key role in their implementation, optimization, and measurement, ensuring every campaign exceeds expectations and delivers tangible ROI.
This role requires a blend of analytical prowess, creative thinking, and strong communication skills. You will collaborate closely with account managers, media buyers, data analysts, and creative teams to ensure seamless execution and integrated solutions. You will be expected to stay ahead of the curve, continuously exploring new technologies, platforms, and methodologies to keep IUM and our clients at the cutting edge of digital advertising. If you thrive in a fast-paced, client-centric environment, are eager to make a significant impact, and possess a strategic mind capable of translating complex data into actionable insights, we encourage you to apply. Join IUM Latvia and help us redefine the future of digital advertising for some of the most exciting brands in the market. Your expertise will directly contribute to our clients’ success and our agency’s continued growth as a leader in media innovation. We offer a stimulating work environment where professional development is highly valued, and your contributions are recognized and rewarded. This is an opportunity to lead, innovate, and grow your career within a globally renowned media agency network.
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Key Responsibilities
- Develop, implement, and manage comprehensive digital advertising strategies across various channels (SEM, Social, Display, Video, Programmatic).
- Conduct in-depth market research, competitive analysis, and audience segmentation to inform strategic recommendations.
- Define clear campaign objectives, KPIs, and measurement frameworks, ensuring alignment with client business goals.
- Oversee campaign setup, targeting, budget allocation, and ongoing optimization to maximize performance and ROI.
- Analyze campaign data, identify trends, and provide actionable insights and recommendations for continuous improvement.
- Prepare and present detailed performance reports, strategic roadmaps, and client presentations.
- Collaborate with internal teams (account management, creative, analytics) to ensure integrated campaign execution.
- Stay up-to-date with the latest digital advertising trends, technologies, and best practices.
- Manage client relationships, providing expert advice and fostering trust and long-term partnerships.
- Contribute to new business development by assisting with proposals and pitches.
Required Skills
- Minimum 3 years of experience in digital advertising strategy or a similar role.
- Proven expertise in Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other major ad platforms.
- Strong understanding of programmatic advertising, DSPs, and ad exchanges.
- Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
- Demonstrated ability to develop data-driven strategies and translate insights into actionable plans.
- Excellent analytical, problem-solving, and communication skills.
- Fluent in English (written and spoken).
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Advertising, Business, or a related field.
- Experience with advanced analytics and attribution modeling.
- Familiarity with marketing automation platforms.
- Knowledge of the Latvian market and local consumer behavior.
- Fluency in Latvian or Russian is a plus.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance package.
- Professional development opportunities, including workshops and certifications.
- Hybrid work model offering flexibility.
- Modern office environment in Rīga.
- Opportunity to work with diverse local and international clients.
- Team-building events and social activities.
- Access to global network resources and expertise.
How to Apply
To apply for this exciting opportunity, please click on the application link below. We encourage you to submit your detailed CV and a cover letter outlining your experience and why you are the ideal candidate for this role. We look forward to reviewing your application and exploring how your talents can contribute to Inspired Universal McCann Latvia.
