About Company
CyberAgent, Inc. is a leading Japanese internet services company headquartered in Tokyo, specializing in online advertising, media, and gaming. Established in 1998, we have consistently been at the forefront of digital innovation, helping businesses of all sizes navigate the complex and ever-evolving digital landscape. Our mission is to connect people and information through groundbreaking internet technology, fostering a vibrant and dynamic online ecosystem. We pride ourselves on a culture of creativity, data-driven decision-making, and continuous learning, empowering our employees to push boundaries and deliver exceptional results. With a strong commitment to both client success and employee growth, CyberAgent offers a challenging yet rewarding environment where talent is nurtured, and ideas are transformed into reality. Join our diverse team of experts who are passionate about shaping the future of digital communications.
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Job Description
We are seeking a highly motivated and experienced Digital Advertising Strategist to join our dynamic team in Tokyo. In this pivotal role, you will be responsible for developing, implementing, and managing sophisticated digital advertising campaigns across various platforms for a diverse portfolio of clients. You will serve as a key consultant, providing strategic guidance and expertise to optimize campaign performance, drive measurable results, and achieve client business objectives. This role requires a blend of analytical prowess, creative thinking, and strong communication skills to translate complex data into actionable insights and compelling client presentations. You will be instrumental in identifying market opportunities, staying ahead of industry trends, and ensuring that our clients maintain a competitive edge in the fast-paced digital advertising arena. If you are passionate about digital marketing, thrive in a collaborative environment, and possess a proven track record of successful campaign management and client relationship building, we encourage you to apply and contribute to CyberAgent’s continued success.
Key Responsibilities
- Develop and execute comprehensive digital advertising strategies tailored to client goals across search, social, display, programmatic, and video channels.
- Manage and optimize ad campaigns on platforms such as Google Ads, Meta Business Suite, Yahoo! Japan Ads, and various DSPs to ensure maximum ROI and achieve key performance indicators (KPIs).
- Conduct in-depth performance analysis, generate insightful reports, and provide data-driven recommendations for continuous campaign improvement.
- Build and maintain strong client relationships, acting as a trusted advisor and communicating campaign performance, strategic roadmaps, and market insights effectively.
- Oversee budget allocation and pacing, ensuring efficient spend and maximum impact.
- Stay current with the latest digital advertising trends, platform updates, and industry best practices.
- Collaborate cross-functionally with creative, analytics, and sales teams to deliver integrated and holistic marketing solutions.
- Present strategies and results to clients and internal stakeholders with clarity and conviction.
- Mentor junior team members and contribute to the overall knowledge sharing within the department.
Required Skills
- 3+ years of proven experience in digital advertising strategy and campaign management, preferably within an agency or large in-house marketing team.
- Expertise in major advertising platforms, including Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), and other relevant Japanese ad platforms.
- Strong analytical skills with the ability to interpret complex data, identify trends, and draw actionable conclusions.
- Proficiency in web analytics tools (e.g., Google Analytics) and experience with attribution modeling.
- Excellent communication, presentation, and client-facing skills in both Japanese (business level or above) and English (conversational level or above).
- Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
- A deep understanding of the Japanese digital media landscape and consumer behavior.
Preferred Qualifications
- Experience with programmatic advertising and demand-side platforms (DSPs).
- Familiarity with marketing automation tools and CRM systems.
- Google Ads and Meta Blueprint certifications.
- Experience in specific industries such as e-commerce, gaming, or finance.
- Project management certifications (e.g., PMP, PRINCE2).
- A Bachelor's degree in Marketing, Business Administration, or a related field.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and national holidays.
- Opportunities for professional development and continuous learning.
- Access to cutting-edge tools and technologies.
- Dynamic and collaborative work environment in a modern office.
- Employee wellness programs and regular team-building events.
- Career growth opportunities within a market-leading company.
- Commuter benefits and flexible work arrangements where applicable.
How to Apply
Interested candidates are encouraged to apply by clicking on the application link below. Please submit your updated resume and a cover letter outlining your experience and qualifications relevant to this role. We look forward to reviewing your application.
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