About Company
Seeking a dynamic Digital Advertising Specialist? Career.supersecrets is a pioneering force in recruitment, dedicated to connecting top talent with exceptional opportunities across the UK. We understand the power of digital outreach in a competitive market, constantly evolving our strategies to reach both candidates and clients effectively. Join our innovative internal marketing team, where your expertise will directly shape our brand’s online presence and growth. We champion a flexible, supportive remote work environment, valuing initiative and creativity. Contribute to a company that genuinely impacts careers, leveraging cutting-edge digital advertising techniques to broaden our reach and influence.
Advertisement
Job Description
Career.supersecrets is on the hunt for a skilled and proactive Digital Advertising Specialist to bolster our internal marketing efforts, operating entirely from a home-based setup. This is a fantastic opportunity for a results-driven individual to take ownership of our digital advertising strategy, contributing directly to our brand’s visibility and candidate acquisition funnels. As a pivotal member of our remote marketing team, you will be instrumental in conceptualising, executing, and optimising performance marketing campaigns across various digital channels. We’re looking for someone who thrives on data, understands the nuances of online consumer behaviour, and is passionate about driving measurable growth.
You will manage all aspects of our paid digital campaigns, from keyword research and ad copy creation to budget management and bid optimisation. This includes Google Ads (Search & Display), Bing Ads, and social media platforms such as LinkedIn, Facebook, and Instagram. A deep understanding of analytics is crucial, as you’ll be constantly monitoring performance metrics, identifying trends, and presenting actionable insights to improve ROI. This role requires a high degree of autonomy, excellent organisational skills, and the ability to communicate effectively with a geographically dispersed team. If you’re passionate about leveraging digital advertising to make a tangible impact, enjoy the flexibility of remote work, and are eager to grow with an innovative recruitment brand, we encourage you to apply.
Key Responsibilities
- Manage and optimize pay-per-click (PPC) campaigns across Google Ads and Bing Ads, focusing on lead generation and brand visibility.
- Develop and implement targeted social media advertising strategies on platforms like LinkedIn, Facebook, and Instagram to reach specific candidate and client demographics.
- Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategy.
- Monitor campaign performance daily, analyse key metrics (e.g., CPC, CPA, ROAS), and provide regular, actionable insights for optimisation.
- Create compelling ad copy and collaborate with design teams for engaging visual assets, ensuring brand consistency and adherence to platform guidelines.
- A/B test various ad creatives, landing pages, and messaging to continually improve campaign effectiveness and conversion rates.
- Generate comprehensive performance reports, highlighting key trends, successes, and areas for improvement for internal stakeholders.
- Stay abreast of the latest digital advertising trends, tools, and best practices to ensure Career.supersecrets remains at the forefront of online recruitment marketing.
- Collaborate effectively with content creators, SEO specialists, and other marketing team members in a remote environment to ensure integrated strategies.
Required Skills
- Proven experience (3+ years) in managing and optimising digital advertising campaigns.
- Expertise in Google Ads and Bing Ads platforms, including Search, Display, and Video campaigns.
- Demonstrable experience with social media advertising platforms (e.g., LinkedIn Ads, Facebook Ads Manager).
- Strong analytical skills and proficiency in Google Analytics, Google Tag Manager, and other reporting tools.
- Excellent understanding of key digital marketing metrics and ability to translate data into actionable insights.
- Self-motivated, highly organised, and capable of working independently in a remote work environment.
- Strong written and verbal communication skills for ad copy creation and reporting.
- Ability to manage multiple projects and deadlines effectively.
Preferred Qualifications
- Google Ads and Google Analytics certifications are highly desirable.
- Experience with other programmatic advertising platforms or demand-side platforms (DSPs).
- Knowledge of marketing automation tools and CRM integration.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Prior experience within the recruitment, HR technology, or professional services industry.
Perks & Benefits
- Fully remote work model, offering ultimate flexibility and work-life balance.
- Flexible working hours to suit your personal schedule.
- Generous holiday allowance.
- Opportunities for professional development and continuous learning.
- Contribution towards home office setup and essential equipment.
- A supportive, collaborative, and results-driven virtual team environment.
- Regular virtual team social events.
- Health and wellness programs.
- Opportunity to make a significant impact on a growing recruitment brand.
How to Apply
Ready to elevate our digital presence from your home office? We encourage you to click the application link below to submit your CV and a cover letter detailing your experience with digital advertising campaigns and why you’re passionate about a remote role with Career.supersecrets.
Advertisement
