About Company
Tesco PLC is a multinational groceries and general merchandise retailer headquartered in Welwyn Garden City, England. As the third-largest retailer in the world measured by gross revenues and the market leader of groceries in the UK, we operate stores across several countries and are dedicated to serving shoppers a little better every day. We are committed to offering great value, quality, and service, ensuring our customers have the best possible experience. Our advanced data and analytics capabilities are fundamental to our strategy, generating critical insights that inform our marketing campaigns, enhance customer loyalty programs, and steer overall business decisions. Joining Tesco means becoming part of a team that makes a tangible impact on the lives of millions of customers, helping to shape the future of retail through innovation and data-driven excellence.
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Job Description
At Tesco, data is truly at the core of understanding our customers and optimizing every facet of our marketing efforts. As a Data Analyst – Marketing, you will step into a pivotal role, tasked with transforming raw, complex data into clear, actionable insights that directly inform strategic marketing decisions, elevate customer engagement, and fuel our ambitious business growth. You will become an indispensable partner to our marketing teams, providing them with robust analytical support crucial for measuring campaign effectiveness, precisely identifying key customer segments, and accurately predicting market trends. This role calls for a naturally curious mind, exceptional analytical prowess, and the vital ability to articulate complex data findings in a clear, compelling, and accessible manner to non-technical stakeholders across the organization. You’ll be instrumental in developing, refining, and maintaining our sophisticated data models, interactive dashboards, and comprehensive reporting mechanisms, all to ensure our marketing strategies are not just data-informed but truly data-driven and maximally effective. From dissecting granular Clubcard data to decoding intricate online shopping behaviours, your analytical contributions will directly influence how Tesco cultivates meaningful connections with its vast customer base across diverse channels. If you possess a fervent passion for the retail sector, a deep appreciation for the power of data, and an eagerness to make a significant, tangible impact on a leading UK brand, we warmly invite you to embark on this exciting journey with us.
Key Responsibilities
- Perform in-depth analysis of marketing campaign performance, customer behaviour patterns, and emerging market trends to uncover strategic opportunities and actionable insights.
- Develop and maintain comprehensive marketing dashboards and detailed reports using leading data visualization tools such as Tableau, Power BI, or similar platforms.
- Collaborate proactively with marketing teams to define critical key performance indicators (KPIs) and establish precise analytical requirements for new marketing initiatives.
- Utilize advanced statistical techniques and methodologies to build sophisticated predictive models for customer segmentation, churn prediction, and campaign optimization.
- Translate complex data findings into clear, concise, and highly actionable recommendations tailored for marketing and senior business stakeholders.
- Ensure the highest level of data accuracy and integrity across various marketing data sources and platforms.
- Support the design and execution of A/B testing frameworks and rigorously evaluate the effectiveness of marketing experiments.
- Stay abreast of industry best practices in data analytics, marketing technology, and the evolving retail landscape.
- Contribute actively to the continuous improvement of our data infrastructure, analytical processes, and reporting capabilities.
Required Skills
- Proven experience (minimum 2 years) as a Data Analyst, with specific focus within a marketing or commercial analytics function.
- Strong proficiency in SQL for efficient data extraction, transformation, and manipulation.
- Expertise in data visualization tools (e.g., Tableau, Power BI, Looker) to create impactful dashboards and reports.
- Advanced Excel skills, including pivot tables, VLOOKUP, and complex formula creation.
- Solid understanding of statistical analysis principles and practical experience with A/B testing methodologies.
- Excellent communication and presentation skills, with the ability to convey complex technical information clearly to non-technical audiences.
- Experience with CRM platforms and marketing automation tools is highly desirable.
- Strong problem-solving abilities, meticulous attention to detail, and a proactive approach.
- Ability to work effectively both independently and as an integral part of a cross-functional team.
Preferred Qualifications
- Bachelor's or Master's degree in a quantitative field such as Marketing, Statistics, Mathematics, Economics, Computer Science, or a closely related discipline.
- Experience with programming languages like Python or R for advanced statistical analysis and data manipulation.
- Familiarity with big data technologies (e.g., Hadoop, Spark) and cloud platforms (e.g., Azure, AWS).
- Deep understanding of retail industry dynamics, customer loyalty programs (e.g., Clubcard), and omnichannel marketing strategies.
- Prior experience working in a large, fast-paced retail or consumer-facing environment.
Perks & Benefits
- Competitive annual salary and attractive performance-based bonuses.
- Generous staff discount across all Tesco stores and online purchases.
- A comprehensive pension scheme with robust employer contributions.
- Life assurance and private medical insurance for peace of mind.
- 25 days annual leave, plus bank holidays, with the convenient option to buy or sell additional days.
- Flexible and hybrid working options to foster an optimal work-life balance.
- Access to a wide range of learning and professional development opportunities.
- Exclusive Tesco Colleague Deals & Discounts on various products and services.
- Cycle to Work scheme to promote healthy commuting.
- On-site facilities including a gym, modern canteen, and free parking at our headquarters.
How to Apply
Ready to make an impact with your analytical skills in the world of retail marketing? Please click on the application link below. You will be redirected to our careers portal. From there, we encourage you to search for ‘Data Analyst – Marketing’ or similar data/analytics roles to find and apply for relevant open positions. Ensure your CV and a compelling cover letter highlight your analytical prowess, your experience in marketing data, and your passion for retail.
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