About Company
Coventry University is a dynamic and forward-thinking institution committed to creating better futures. As a globally recognised university with a proud tradition of innovation and enterprise, we consistently strive to make a positive impact on our students, staff, and the wider community. Located in the heart of Coventry, a vibrant and diverse city, our campus is a hub of academic excellence, cutting-edge research, and a supportive learning environment. We are proud to be a top modern university, celebrated for our teaching quality, student experience, and strong links with industry. Our mission extends beyond traditional education; we aim to foster creativity, critical thinking, and a global outlook in all our endeavours. We embrace diversity, encourage collaboration, and are dedicated to providing an inclusive environment where everyone can thrive. Joining Coventry University means becoming part of a community that is passionate about knowledge, discovery, and making a real difference in the world. We offer a stimulating work environment, opportunities for professional development, and a chance to contribute to the success of thousands of students from across the globe. Our commitment to innovation is reflected not only in our academic programs but also in our internal operations and how we communicate our story to the world.
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Job Description
Are you a creative storyteller with a passion for engaging audiences through compelling content? Coventry University is seeking an enthusiastic and talented Content Creator to join our dynamic Marketing and Communications team. In this pivotal role, you will be instrumental in shaping the university’s narrative across various digital platforms, showcasing our academic excellence, student success stories, ground-breaking research, and vibrant campus life. You will be responsible for developing, producing, and curating a wide range of engaging content, including written articles, social media posts, video scripts, infographics, and website copy, ensuring alignment with our brand guidelines and strategic objectives. This is an exciting opportunity for an individual who thrives in a fast-paced environment, possesses excellent communication skills, and has a keen eye for detail. You will work closely with different departments, including admissions, faculty teams, and student services, to identify compelling stories and transform them into captivating content that resonates with prospective students, current students, alumni, and external stakeholders. If you are a proactive individual with a strong portfolio demonstrating your ability to create impactful content and a desire to contribute to a leading educational institution, we encourage you to apply and help us tell the Coventry University story.
Key Responsibilities
- Develop and execute a comprehensive content strategy aligned with university marketing objectives.
- Produce high-quality, engaging written, visual, and video content for various digital channels, including social media, website, blog, and email campaigns.
- Collaborate with internal stakeholders to identify content opportunities, gather information, and ensure accuracy and brand consistency.
- Conduct keyword research and implement SEO best practices to optimize content for search engines.
- Manage content calendars and ensure timely delivery of all content assets.
- Monitor content performance using analytics tools and provide insights for continuous improvement.
- Stay up-to-date with industry trends, digital marketing innovations, and emerging content platforms.
- Assist in the creation of marketing collateral, presentations, and other communication materials as required.
- Ensure all content adheres to university brand guidelines, tone of voice, and accessibility standards.
- Engage with online communities and respond to comments/queries related to published content.
Required Skills
- Proven experience in content creation, digital marketing, or a related field.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Proficiency in creating content for various digital platforms (social media, websites, blogs).
- Understanding of SEO principles and content optimization techniques.
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software.
- Strong communication and interpersonal skills, with the ability to collaborate effectively.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Demonstrated ability to adapt content style and tone for different audiences.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience working within the education sector or a large public institution.
- Proficiency with content management systems (CMS) like WordPress or similar.
- Experience with email marketing platforms and analytics tools (e.g., Google Analytics).
- A strong portfolio showcasing diverse content creation capabilities across various media types.
Perks & Benefits
- Generous annual leave entitlement, plus bank holidays and university closure days.
- Competitive pension scheme with generous employer contributions.
- Access to extensive professional development and training opportunities.
- Subsidised on-site gym and wellbeing facilities.
- Cycle to Work scheme and discounted public transport options.
- Employee assistance programme for confidential support.
- Opportunity to work in a vibrant, diverse, and supportive academic community.
- Discounted university courses and fee waivers for staff and dependents.
How to Apply
Interested candidates are encouraged to apply by clicking on the application link below. Please ensure your application includes a comprehensive CV and a cover letter outlining your suitability for the role, along with a link to your online portfolio or samples of your work.
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