About Company
Fryer’s Cove Vineyards is a truly unique establishment, renowned for being the only winery in South Africa located right on the ocean’s edge in the charming fishing village of Doringbaai, Western Cape. Our vineyards are buffered by the Atlantic Ocean, imparting a distinct maritime character to our award-winning wines, particularly our acclaimed Sauvignon Blanc and Bamboes Bay range. More than just a winery, Fryer’s Cove is a beacon of local pride and a significant contributor to the Doringbaai community. We operate a vibrant tasting room, a popular restaurant offering fresh local seafood, and play a vital role in attracting tourism to this picturesque coastal region. Our philosophy is rooted in sustainable practices, deep respect for our unique environment, and an unwavering commitment to crafting exceptional wines that tell the story of our extraordinary terroir. We are a passionate team dedicated to delivering an authentic West Coast experience, from grape to glass, and from our cellar to our community. Join us in shaping the future of this iconic local business.
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Job Description
Fryer’s Cove Vineyards is seeking an exceptional and visionary Chief Executive Officer (CEO) to lead our unique coastal business into its next phase of growth and innovation. This is a rare opportunity to helm a company deeply embedded in the heart of the Doringbaai community, with a globally recognized brand built on extraordinary terroir and a commitment to quality. As CEO, you will be the strategic architect and operational leader responsible for driving the overall success and profitability of Fryer’s Cove. You will oversee all aspects of our vineyard management, cellar operations, hospitality services (tasting room, restaurant), and direct-to-consumer retail, ensuring brand integrity, financial health, and sustainable expansion. Your primary focus will be on enhancing our market presence both locally and nationally, optimizing operational efficiencies across all departments, fostering a vibrant and supportive company culture, and strengthening our ties with the local community, suppliers, and key stakeholders. This role demands a dynamic leader with a profound understanding of local business dynamics, an entrepreneurial spirit, and the ability to navigate both the complexities of the premium wine industry and the nuances of coastal tourism. You will be instrumental in identifying new revenue streams, exploring strategic partnerships, continuously elevating the Fryer’s Cove experience for our patrons, and ensuring our long-term viability and positive impact on the region. The ideal candidate will possess a genuine passion for our products, a deep appreciation for the West Coast’s heritage, and an unwavering commitment to making a tangible positive impact on our employees and the Doringbaai region.
Key Responsibilities
- Develop and execute strategic plans to achieve company goals and objectives, ensuring long-term sustainable growth.
- Oversee all business operations, including vineyard management, winemaking, sales, marketing, finance, HR, and hospitality.
- Manage the company's P&L, develop annual budgets, and ensure financial stability and profitability.
- Lead, mentor, and inspire a diverse team, fostering a culture of excellence, collaboration, and accountability.
- Cultivate and maintain strong relationships with key stakeholders, including investors, customers, suppliers, and the local community.
- Drive brand awareness and market expansion for Fryer's Cove wines and hospitality offerings.
- Identify and pursue new business opportunities, strategic partnerships, and innovative approaches to enhance revenue and market share.
- Ensure compliance with all relevant industry regulations, health and safety standards, and environmental practices.
- Act as the primary public representative for Fryer's Cove Vineyards, advocating for its interests and values.
Required Skills
- Proven executive leadership experience (minimum 10 years) in a commercial environment, preferably in the agricultural, food & beverage, hospitality, or tourism sectors.
- Exceptional strategic planning and execution capabilities.
- Strong financial acumen, including budgeting, forecasting, and P&L management.
- Demonstrated ability to build, lead, and develop high-performing teams.
- Excellent communication, negotiation, and interpersonal skills.
- Deep understanding of local market dynamics and community engagement.
- Operational excellence with a focus on efficiency and quality control.
- Entrepreneurial mindset with a track record of driving business growth and innovation.
Preferred Qualifications
- Bachelor's degree in Business Administration, Management, or a related field; MBA or equivalent advanced degree highly preferred.
- Previous experience in the wine industry, viticulture, or coastal tourism.
- Established network within the Western Cape business and tourism sectors.
- Experience with sustainable business practices and environmental stewardship.
- Fluency in Afrikaans is an advantage, given the local context.
Perks & Benefits
- Highly competitive salary package commensurate with experience.
- Performance-based bonus opportunities.
- Opportunity to lead an iconic and unique business on the Western Cape coast.
- Significant impact on local community development and job creation.
- Access to Fryer's Cove exceptional wines and dining experiences.
- Professional development and growth opportunities in a dynamic industry.
- Working in a breathtaking, unique coastal environment.
How to Apply
Interested candidates are invited to submit their comprehensive CV, a compelling cover letter outlining their vision for Fryer’s Cove Vineyards’ future, and their salary expectations. Please click on the application link below to apply.
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