About Company
Kaap Agri is a leading agricultural services group with a rich history spanning over 170 years. We are deeply embedded in the communities we serve, providing comprehensive solutions to farmers and rural consumers across South Africa. Our extensive network of Agrimark retail branches offers a diverse range of products and services, including agricultural inputs, equipment, fuel, building materials, and retail goods. We pride ourselves on fostering long-term relationships, delivering expert advice, and empowering agricultural success through innovation and reliable service. At Kaap Agri, we believe in supporting the backbone of our economy – agriculture – and are committed to sustainable practices and community development. Join our dynamic team and contribute to a legacy of growth and excellence in the agricultural sector.
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Job Description
We are seeking a highly motivated and results-driven Agricultural Sales Representative to join our remote sales team, specifically serving the Upington and wider Northern Cape agricultural region. While this is a remote position, it requires extensive travel within your designated territory to build and maintain strong relationships with our valued farming clients. Your primary responsibility will be to drive sales of our comprehensive range of agricultural products and services, including crop protection, fertilizers, seeds, animal feed, irrigation solutions, and general farm equipment. You will act as a trusted advisor, understanding the unique needs of each farmer and recommending tailor-made solutions that enhance productivity and profitability. This role demands a proactive individual with a deep understanding of agricultural practices relevant to the Northern Cape, excellent communication skills, and a proven ability to achieve sales targets independently. You will manage your own schedule, plan efficient client visits, conduct product demonstrations, and negotiate sales contracts. A critical component of this role involves staying abreast of market trends, competitor activities, and new product developments to ensure Kaap Agri remains at the forefront of agricultural innovation. We are looking for someone passionate about agriculture, dedicated to client success, and eager to contribute to the growth of a respected industry leader. This is an exceptional opportunity for an autonomous sales professional to make a significant impact within a supportive and forward-thinking organisation.
Key Responsibilities
- Develop and maintain strong, long-lasting relationships with existing and prospective farming clients in the Upington and Northern Cape region.
- Proactively identify new sales opportunities and generate leads through market research, networking, and client referrals.
- Conduct regular on-site visits to farms to understand client needs, provide expert advice, and present suitable agricultural solutions.
- Achieve and exceed assigned sales targets and key performance indicators (KPIs) for product categories and services.
- Provide accurate product information, technical specifications, and application recommendations to clients.
- Prepare and present professional sales proposals, quotes, and contracts.
- Negotiate pricing and terms of sales agreements, ensuring profitability and client satisfaction.
- Manage the entire sales cycle, from initial contact to post-sales follow-up.
- Maintain detailed records of client interactions, sales activities, and forecasts using CRM software.
- Stay informed about industry trends, competitor activities, new products, and relevant agricultural legislation.
- Participate in product training sessions, sales meetings, and agricultural events as required.
Required Skills
- Minimum of 3 years of proven sales experience in the agricultural sector.
- In-depth knowledge of agricultural products, inputs (e.g., seeds, fertilizers, crop protection), and farming practices.
- Excellent interpersonal, communication, and negotiation skills.
- Strong ability to build rapport and trust with farmers and agricultural stakeholders.
- Proficiency in using CRM software and Microsoft Office Suite (Word, Excel, Outlook).
- Self-motivated, disciplined, and capable of working independently in a remote environment.
- Valid South African driver's license and own reliable transport.
- Residing in or in close proximity to the Upington, Northern Cape area.
Preferred Qualifications
- A diploma or degree in Agriculture, Agricultural Economics, Marketing, or a related field.
- Existing network of contacts within the Northern Cape agricultural community.
- Proven track record of consistently meeting or exceeding sales targets.
- Experience with irrigation systems or farm machinery sales.
Perks & Benefits
- Competitive basic salary with an attractive commission structure.
- Petrol and vehicle allowance to support extensive travel.
- Medical aid contributions.
- Provident fund contributions.
- Comprehensive training and professional development opportunities.
- Opportunities for career growth within a large, stable agricultural group.
- Supportive team environment and leadership.
How to Apply
To apply for this exciting opportunity, please click on the application link below. Ensure your CV is up-to-date and highlights your relevant experience in agricultural sales. Only shortlisted candidates will be contacted for an interview.
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