About Company
Printify is a leading print-on-demand platform that empowers entrepreneurs to create and sell custom products online. Our mission is to build the infrastructure for a new era of commerce, transforming creative ideas into thriving businesses. With a global network of print providers and a seamless integration with major e-commerce platforms, we’re at the forefront of the creator economy. We foster a vibrant, innovative, and growth-oriented environment where talented individuals can make a real impact on our product, our users, and the future of e-commerce. Join our diverse and dynamic team to contribute to a platform that helps hundreds of thousands of merchants worldwide bring their unique products to life.
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Job Description
We are seeking a highly creative and strategic Brand & Content Specialist to join our dynamic marketing team at Printify. In this pivotal role, you will be instrumental in shaping our brand’s voice and narrative across all channels, ensuring consistency, resonance, and engagement with our global audience. You will be responsible for developing, executing, and optimizing content strategies that not only attract new users but also foster a strong sense of community and loyalty among our existing merchants. This role demands a blend of creative writing, strategic thinking, and a data-driven approach to content performance. You will work closely with cross-functional teams, including marketing, product, design, and SEO, to produce high-quality, impactful content that supports our business objectives and reinforces Printify’s position as a leader in the print-on-demand industry. If you are passionate about crafting compelling stories, have a keen eye for brand consistency, and thrive in a fast-paced, innovative environment, we encourage you to apply and help us empower the next generation of entrepreneurs.
Key Responsibilities
- Develop and implement comprehensive brand and content strategies aligned with Printify’s overall marketing goals and brand guidelines.
- Create, edit, and proofread engaging and informative content across various formats, including blog posts, website copy, social media updates, email campaigns, video scripts, case studies, and ad copy.
- Ensure all content consistently reflects Printify’s brand voice, tone, and messaging, maintaining a cohesive brand identity across all touchpoints.
- Collaborate with marketing, product, design, and sales teams to identify content opportunities and develop materials that support product launches, campaigns, and thought leadership initiatives.
- Conduct keyword research and apply SEO best practices to optimize content for search engines, increasing organic visibility and traffic.
- Analyze content performance metrics (e.g., traffic, engagement, conversions) to identify trends, derive insights, and continuously optimize content strategies for maximum impact.
- Stay up-to-date with industry trends, competitor activities, and digital marketing innovations to ensure Printify’s content remains fresh, relevant, and cutting-edge.
- Manage content calendars and workflows, ensuring timely delivery of high-quality assets.
Required Skills
- Proven experience (3+ years) in brand management, content marketing, or a similar role.
- Exceptional writing, editing, and storytelling skills with a strong command of English.
- Demonstrated ability to develop and execute successful content strategies.
- Strong understanding of SEO principles and content optimization techniques.
- Proficiency with content management systems (CMS) and digital marketing tools.
- Excellent communication, collaboration, and project management skills.
- Ability to work independently and as part of a team in a fast-paced, dynamic environment.
- A portfolio showcasing relevant content creation work.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience in the e-commerce, tech, or SaaS industry.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite basics) or video editing.
- Experience with A/B testing and conversion rate optimization for content.
- Knowledge of various analytics platforms (e.g., Google Analytics, Semrush, Ahrefs).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible working environment, embracing remote work.
- Health insurance with a wide range of coverage options.
- Professional development budget for courses, conferences, and books.
- Access to a modern, inspiring office space in Riga for team meetups and collaboration.
- Employee stock options to share in our success.
- Company-sponsored team events, workshops, and celebrations.
- A supportive and diverse team culture that values innovation and growth.
- Latest work equipment (Mac or Windows, your choice).
How to Apply
If you are ready to make a significant impact on a rapidly growing global platform, we encourage you to apply! Please click on the application link below to submit your resume and a compelling cover letter outlining your experience and why you are the ideal candidate for this role. We look forward to reviewing your application.
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