About Company
Majid Al Futtaim is a leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia. With a diverse portfolio that includes 29 shopping malls, 13 hotels, four mixed-use communities, and the exclusive rights to operate Carrefour in over 30 countries, our impact stretches far and wide. We are committed to enriching every moment for our customers, partners, and communities, creating exceptional experiences every day. Our vision is to deliver great moments for everyone, every day, and we achieve this through innovation, customer-centricity, and a dynamic work environment that fosters growth and creativity. Joining Majid Al Futtaim means becoming part of an organization that values its people, embraces diversity, and is dedicated to making a tangible difference in the lives of millions. We operate at the forefront of the retail, entertainment, and leisure sectors, constantly evolving to meet the demands of a vibrant and growing market.
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Job Description
We are seeking an experienced and dynamic Social Media Manager to join our corporate marketing team in Dubai. In this pivotal role, you will be responsible for developing, implementing, and managing our social media strategy across various platforms to enhance our brand presence, drive engagement, and support our business objectives. The ideal candidate will be a creative storyteller with a deep understanding of the digital landscape, consumer behavior, and emerging social media trends. You will work closely with internal stakeholders across our diverse business units, including retail, entertainment, and properties, to ensure a cohesive and impactful social media voice that resonates with our target audiences. This role requires a strategic thinker who can not only craft compelling content but also analyze performance, derive actionable insights, and adapt strategies for continuous improvement. You will be instrumental in maintaining our brand’s reputation, fostering a vibrant online community, and driving measurable results that align with our overarching commercial goals. If you thrive in a fast-paced, innovative environment and possess a passion for all things social media, from strategy development to daily execution and performance analysis, we encourage you to apply. This is a unique opportunity to contribute to the digital footprint of one of the region’s most iconic and influential companies, shaping how we connect with our vast customer base.
Key Responsibilities
- Develop and execute comprehensive social media strategies aligned with brand objectives and overall marketing campaigns.
- Manage and oversee content creation for all social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube), ensuring brand consistency, engagement, and alignment with corporate messaging.
- Monitor, analyze, and report on social media performance using relevant analytics tools, providing actionable insights for optimization and demonstrating ROI.
- Lead community management efforts, proactively responding to comments and messages, fostering positive interactions, and managing online reputation.
- Plan and execute paid social media campaigns, managing budgets, optimizing ad performance, and ensuring effective targeting to achieve key KPIs.
- Stay up-to-date with the latest social media trends, platform updates, tools, and best practices, proactively identifying new opportunities for brand growth and innovation.
- Collaborate seamlessly with internal teams, including marketing, PR, design, IT, and individual business units, to ensure integrated and impactful campaigns.
- Identify and engage with social media influencers, brand ambassadors, and partners to amplify brand messaging and extend reach.
- Conduct thorough competitive analysis to benchmark performance, identify market opportunities, and inform strategic decisions.
- Develop and maintain a detailed social media content calendar, ensuring timely, relevant, and diverse postings across all channels.
Required Skills
- Proven experience as a Social Media Manager or similar leadership role (minimum 4 years).
- Excellent knowledge and hands-on experience with various social media platforms, content management systems, and analytics tools (e.g., Facebook Business Manager, Google Analytics, Sprinklr, Hootsuite, Sprout Social).
- Strong understanding of social media KPIs, web traffic metrics, audience segmentation, and SEO principles as they relate to social media.
- Exceptional copywriting, verbal communication, and presentation skills with an ability to tailor messages to different audiences.
- Demonstrated ability to create engaging visual content (graphics, short videos) or effectively oversee their creation with design teams.
- Extensive experience with social media advertising, campaign management, and performance optimization.
- Solid understanding of online brand reputation management and crisis communication on social media.
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
Preferred Qualifications
- Master’s degree in a relevant field (e.g., Marketing, Business Administration).
- Proven experience working within a large conglomerate, particularly in the retail, entertainment, or hospitality industries.
- Proficiency in Arabic (both written and spoken) to effectively engage with a diverse regional audience.
- Experience with advanced content management systems (CMS) and CRM software integration.
- Project management certification or extensive experience managing multiple, complex projects simultaneously.
- Certifications in Google Ads, Facebook Blueprint, or other relevant social media marketing platforms.
Perks & Benefits
- Highly competitive tax-free salary package.
- Comprehensive health and life insurance coverage for you and your family.
- Generous annual flight ticket allowance to your home country.
- Attractive annual leave entitlement.
- Exclusive employee discounts across Majid Al Futtaim's extensive portfolio of brands and experiences (Carrefour, VOX Cinemas, Ski Dubai, etc.).
- Access to ongoing professional development, training programs, and mentorship opportunities.
- A dynamic, collaborative, and multicultural work environment in a leading regional organization.
- Significant opportunities for career growth and advancement across diverse business units within the group.
How to Apply
Interested candidates are invited to submit their application by clicking on the link below. Please ensure your CV and a compelling cover letter clearly highlight your relevant experience, strategic thinking, and how you meet the requirements for this exciting role. We look forward to reviewing your application and exploring how you can contribute to our team.
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