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Digital Marketing Specialist, Central Brand

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🏢 Delivery Hero SE📍 Berlin, Germany💼 Full-Time💻 Hybrid🏭 Internet, Food Delivery, E-commerce, Technology, Digital Marketing💰 €48,000 - €68,000 per year

About Company

Delivery Hero is a leading global online food ordering and delivery marketplace, operating in over 70 countries across Asia, Europe, Latin America, the Middle East, and Africa. We started as a small team in Berlin in 2011 and have grown exponentially, connecting millions of customers with thousands of restaurants worldwide. Our mission is to deliver an amazing experience, every time, by building the next generation of global delivery services. We are driven by innovation, passionate about food, and committed to empowering local businesses and communities. Joining Delivery Hero means becoming part of a diverse, dynamic, and rapidly evolving team that is shaping the future of q-commerce, where your impact is immediate and far-reaching.

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Job Description

Are you a highly motivated and data-driven Digital Marketing Specialist eager to make a significant impact on a global brand? Delivery Hero SE is seeking a talented individual to join our vibrant Central Brand Marketing team in Berlin. In this pivotal role, you will contribute directly to elevating our global brand presence and driving customer engagement across various digital channels. You will be instrumental in the planning, execution, and optimization of cutting-edge digital marketing campaigns that resonate with diverse audiences worldwide. This isn’t just about managing ads; it’s about understanding global markets, leveraging insights, and crafting compelling narratives that enhance our brand perception and drive growth.

Your day-to-day will involve a mix of strategic thinking and hands-on execution. You’ll work closely with our Brand Strategy, Creative, Performance Marketing, and Local Marketing teams to ensure brand consistency and campaign effectiveness across all touchpoints. You will meticulously analyze market trends, consumer behavior, and campaign performance data to identify opportunities for optimization and innovation, continuously seeking ways to improve our digital footprint. This role requires a blend of creativity, analytical prowess, and a deep understanding of the digital marketing ecosystem, including social media, content marketing, SEO principles, SEM fundamentals, and email marketing. You will be responsible for translating overarching brand objectives into measurable digital marketing strategies and diligently reporting on their success, providing clear insights to stakeholders. This is an incredible opportunity to shape the digital footprint of a leading international tech company and contribute to a brand that millions interact with daily. We offer a dynamic work environment where your ideas are valued, and your professional growth is actively supported through continuous learning and development opportunities within a collaborative global team.

Key Responsibilities

  • Develop, implement, and manage digital marketing campaigns across various channels (e.g., social media, email, content marketing, display, search fundamentals) to support central brand initiatives.
  • Collaborate closely with the Brand Strategy team to ensure all digital campaigns align seamlessly with overall brand objectives, guidelines, and messaging.
  • Monitor, analyze, and rigorously report on campaign performance using key metrics, providing actionable insights and data-driven recommendations for continuous optimization.
  • Conduct thorough market research and competitive analysis to identify emerging trends, consumer insights, and untapped opportunities within the digital landscape.
  • Manage digital content creation and distribution, ensuring brand consistency, compelling storytelling, and high engagement across all platforms.
  • Work closely with internal teams (Creative, Performance Marketing, Local Marketing, Data Science) to ensure the flawless and synchronized execution of integrated marketing campaigns.
  • Stay up-to-date with the latest digital marketing technologies, industry trends, and best practices to maintain a competitive edge and foster innovation.

Required Skills

  • Proven experience (3+ years) in digital marketing roles, preferably within a fast-paced, global, or tech environment.
  • Strong understanding of various digital marketing channels and their best practices (social media marketing, email marketing, content marketing, SEO/SEM basics).
  • Excellent analytical skills with the ability to interpret complex data, generate clear insights, and make data-driven decisions.
  • Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, social media insights, email marketing platforms, CRM tools).
  • Strong project management skills, including the ability to prioritize tasks, manage multiple campaigns simultaneously, and meet deadlines.
  • Exceptional communication and interpersonal skills, with full professional fluency in English (written and spoken).

Preferred Qualifications

  • Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field.
  • Experience working with global brands or in a highly international and multicultural setting.
  • Familiarity with A/B testing methodologies, conversion rate optimization (CRO), and user journey mapping.
  • Basic understanding of graphic design principles and experience with content creation tools (e.g., Canva, Adobe Creative Suite).
  • Proficiency in another major European language (e.g., German, Spanish, French) is a plus.

Perks & Benefits

  • Competitive salary and attractive compensation package designed to reward top talent.
  • Comprehensive health and wellness programs, including mental health support.
  • Flexible working hours and a hybrid work model that supports work-life balance.
  • Personal development budget for external courses, conferences, certifications, and books.
  • Daily delicious lunch options, healthy snacks, and fresh fruits available in the office.
  • Free language classes to help you connect with our diverse team and local culture.
  • Access to a state-of-the-art fitness center or gym memberships.
  • Opportunities for rapid career growth and professional development in a rapidly expanding global company.
  • Relocation support for international candidates moving to Berlin.

How to Apply

If you are excited by the prospect of shaping the digital presence of a leading global brand and meet the qualifications listed above, we encourage you to apply! Please click on the application link below to submit your resume and cover letter. We look forward to reviewing your application and potentially welcoming you to the Delivery Hero family.

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