About Company
Zalando is Europe’s leading online platform for fashion and lifestyle, serving customers in 25 countries. Founded in Berlin in 2008, we’ve grown from a small start-up to a global player, connecting customers, brands, and partners in over 17 markets. Our mission is to re-imagine fashion for the good of all, by building a truly inclusive and sustainable platform. We combine fashion expertise with cutting-edge technology, offering a diverse range of products from over 4,500 international brands. At Zalando, you’ll be part of a dynamic, international team where innovation, diversity, and customer obsession are at the core of everything we do. We believe in empowering our employees to make a real impact and shaping the future of fashion.
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Job Description
Are you a creative and data-driven marketing professional with a passion for building compelling brands? Zalando SE is seeking a talented Brand Marketing Manager to join our dynamic team in Berlin. In this pivotal role, you will be instrumental in shaping and executing our brand strategy across various retail categories, ensuring a consistent and engaging brand experience for millions of customers across Europe. You will work at the intersection of fashion, technology, and marketing, driving campaigns that resonate with our target audiences and strengthen Zalando’s position as the go-to destination for fashion and lifestyle. This role demands a strategic thinker who can translate market insights into actionable brand initiatives, manage cross-functional projects, and inspire creativity within the team. If you thrive in a fast-paced environment and are eager to leave your mark on one of Europe’s most exciting retail brands, we encourage you to apply. You will contribute significantly to Zalando’s long-term brand equity and customer loyalty by developing innovative strategies that blend performance with purpose.
Key Responsibilities
- Develop and execute comprehensive brand marketing strategies and campaigns for specific retail categories or customer segments.
- Manage the full lifecycle of marketing campaigns from concept to post-analysis, ensuring alignment with overall brand objectives and business goals.
- Conduct market research, competitor analysis, and consumer insights studies to identify opportunities and inform brand positioning.
- Collaborate closely with internal teams including product, design, content, PR, and analytics to ensure integrated campaign execution.
- Monitor brand performance metrics, analyze campaign effectiveness, and provide data-driven recommendations for optimization.
- Manage relationships with external agencies and partners, overseeing creative development and media planning.
- Ensure brand consistency across all touchpoints and marketing materials, adhering to brand guidelines.
- Stay abreast of industry trends, consumer behavior, and emerging marketing technologies to maintain a competitive edge.
Required Skills
- Minimum of 4 years of experience in brand marketing, preferably within retail, e-commerce, or fashion.
- Proven track record of developing and executing successful brand campaigns.
- Strong understanding of brand management principles, consumer insights, and market analysis.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously.
- Data-driven mindset with proficiency in marketing analytics tools and reporting.
- Exceptional communication, presentation, and interpersonal skills.
- Fluency in English (written and spoken).
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Experience working with international markets and diverse consumer bases.
- Proficiency in German or another major European language.
- Familiarity with digital marketing channels, including social media, SEO, SEM, and content marketing.
- Experience working in a hybrid or remote-friendly work environment.
Perks & Benefits
- A competitive salary and a comprehensive benefits package.
- Employee discount on Zalando products.
- Learning and development opportunities through Zalando’s internal academy.
- Relocation support for international candidates.
- Flexible working model (hybrid with options for remote days).
- Access to a state-of-the-art campus in Berlin with sports facilities, healthy food options, and social events.
- Mental health and wellbeing support programs.
- Opportunity to work in a diverse and inclusive international environment.
How to Apply
Ready to make an impact? Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the perfect fit for Zalando. We look forward to reviewing your application!
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