About Company
Dentsu is a global marketing and advertising agency network, operating in over 145 countries and regions. Dentsu France is a pivotal hub within this network, known for its innovative approach to client solutions, deep understanding of consumer behavior, and commitment to driving measurable results. We are a collective of diverse minds and specialists, passionate about crafting meaningful brands, campaigns, and experiences that connect with audiences and push the boundaries of what’s possible in the digital landscape. At Dentsu France, we foster a collaborative, inclusive environment where creativity thrives, and every team member is empowered to make a significant impact. We believe in continuous learning, professional growth, and celebrating the unique contributions of our people as we work together to shape the future of advertising and marketing. Join a team where your expertise in digital marketing, especially with Google Ads, will be highly valued and instrumental in delivering success for our prestigious portfolio of clients.
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Job Description
Dentsu France is seeking a highly skilled and enthusiastic Digital Marketing Specialist with a proven track record in Google Ads to join our dynamic team in Paris. In this hybrid role, you will be instrumental in developing, executing, and optimizing high-performance digital advertising campaigns for a diverse range of clients across various industries. This is a fantastic opportunity for a professional who is not only adept at navigating the complexities of Google Ads but also passionate about understanding market trends, analyzing data, and translating insights into actionable strategies that drive tangible business growth. You will be responsible for the end-to-end management of paid search campaigns, from keyword research and ad copy creation to budget allocation, bidding strategies, and performance reporting. Your expertise will be crucial in ensuring our clients achieve their marketing objectives, maximize ROI, and maintain a strong competitive edge in the ever-evolving digital landscape. Beyond campaign execution, you will play a key role in client communication, presenting performance updates, and collaborating with cross-functional teams, including SEO, content, and analytics, to deliver integrated marketing solutions. We are looking for a proactive, detail-oriented individual who thrives in a fast-paced agency environment and is committed to continuous learning and professional development within the exciting world of digital marketing. Your ability to think strategically, solve problems creatively, and communicate effectively will be vital to your success in this challenging yet rewarding position. Join us and help shape the digital future for some of the world’s most exciting brands.
Key Responsibilities
- Develop, implement, and manage paid search campaigns across Google Ads (Search, Display, Shopping, Video).
- Conduct thorough keyword research, competitive analysis, and audience segmentation to identify growth opportunities.
- Craft compelling ad copy and landing page strategies that drive high conversion rates.
- Monitor, analyze, and optimize campaign performance regularly, adjusting bids, budgets, and targeting for maximum ROI.
- Generate detailed performance reports, providing insightful analysis and actionable recommendations to clients and internal teams.
- Stay up-to-date with the latest Google Ads features, industry trends, and best practices.
- Collaborate with internal teams (e.g., SEO, content, social media, analytics) to ensure integrated marketing strategies.
- Manage campaign budgets effectively, ensuring efficient spend and adherence to client objectives.
- Participate in client meetings, presenting campaign strategies, performance updates, and new opportunities.
- Identify and troubleshoot technical issues related to campaign setup, tracking, and reporting.
Required Skills
- Google Ads certification (Search, Display, or Shopping).
- Minimum of 3 years of hands-on experience managing Google Ads campaigns.
- Proven track record of optimizing campaigns to achieve specific KPIs (e.g., ROI, CPA, ROAS).
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Proficiency in Google Analytics for performance tracking and reporting.
- Excellent written and verbal communication skills in English.
- Detail-oriented with strong organizational and project management abilities.
- Ability to work independently and as part of a collaborative team.
- Experience with A/B testing methodologies for ad copy and landing pages.
Preferred Qualifications
- Additional Google certifications (e.g., Google Analytics Individual Qualification).
- Experience with other paid media platforms (e.g., Microsoft Advertising, Facebook Ads).
- Previous experience working in a digital marketing agency environment.
- Proficiency in French (both written and verbal) is a plus.
- Familiarity with bid management tools and platforms.
- Experience with data visualization tools (e.g., Looker Studio, Tableau).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits.
- Generous paid time off and public holidays.
- Opportunities for continuous professional development and training.
- Access to industry-leading tools and technologies.
- Dynamic and collaborative hybrid work environment.
- Company-sponsored social events and team-building activities.
- Contribution to public transport costs.
- Meal vouchers (Tickets Restaurant).
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a cover letter detailing their relevant experience and Google Ads expertise.
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