About Company
As a leading force in talent acquisition, Career.supersecrets is dedicated to connecting exceptional individuals with their dream roles, spanning every industry and skill level. We believe that precise, accessible job postings are key to unlocking potential, and for a General Long-Tail Keywords, this means playing a pivotal role in ensuring our diverse opportunities reach the widest possible audience. Join a vibrant team committed to innovation in recruitment, where your strategic keyword insights will bridge the gap between talent and opportunity.
Advertisement
Job Description
Are you a wordsmith with an analytical mind, passionate about connecting talent with opportunity through the power of search? Career.supersecrets is seeking a dynamic and innovative General Long-Tail Keywords expert to join our growing team in Leicester. In an increasingly competitive talent landscape, the ability to stand out and reach the right candidates is paramount. This unique role is at the heart of our talent acquisition strategy, focusing on optimizing our job postings and recruitment content for maximum visibility across diverse online platforms. You will be instrumental in identifying and leveraging long-tail keywords that attract both highly skilled professionals – from cutting-edge Software Engineers to experienced Healthcare Practitioners – and essential non-professional roles, such as dedicated Delivery Drivers and customer-focused Retail Associates. This isn’t just about SEO; it’s about strategic communication, understanding candidate search behavior, and ensuring our opportunities resonate with a broad spectrum of job seekers. You’ll delve deep into market trends, competitor analysis, and linguistic nuances to craft compelling content that not only ranks well but truly speaks to our target audience. If you thrive on data, possess an innate understanding of search algorithms, and are driven by the mission of perfect candidate-job matching, we want to hear from you. This is an unparalleled opportunity to shape how Career.supersecrets attracts top talent and contributes to the economic vibrancy of Leicester and beyond.
As our General Long-Tail Keywords expert, you will be the specialist in transforming complex job requirements into search-engine-friendly, candidate-centric language. You’ll collaborate closely with our recruitment consultants, marketing specialists, and HR teams, providing expert guidance on keyword integration into all outward-facing content, including job board postings, social media campaigns, career page content, and email outreach. Your insights will directly enhance our visibility for roles ranging from precision manufacturing engineers to vital logistical support staff, ensuring no talent goes undiscovered. You will regularly monitor keyword performance, analyse traffic and application data, and provide actionable recommendations for continuous improvement. The scope extends to understanding regional search nuances within Leicester and surrounding areas, ensuring our local talent pools are effectively tapped. We are looking for someone who can not only identify what people search for but also understand *why* they search for it, adapting our content strategy to meet those underlying needs. This role demands a blend of creativity, analytical rigour, and a genuine passion for connecting people with purpose, making every keyword count in our mission to be Leicester’s premier talent partner.
Key Responsibilities
- Conduct comprehensive keyword research to identify high-potential long-tail terms relevant to a wide range of job roles and industries.
- Optimize job descriptions, career page content, blog posts, and social media recruitment campaigns for maximum search engine visibility and candidate engagement.
- Collaborate with recruitment consultants and marketing teams to integrate keyword strategies into all talent acquisition efforts.
- Monitor, analyse, and report on keyword performance, search rankings, and traffic/application metrics using relevant SEO tools.
- Stay abreast of industry trends, search algorithm updates, and competitor keyword strategies to maintain a competitive edge.
- Develop and implement content strategies that target diverse candidate demographics and skill sets, from entry-level to senior management.
- Provide training and guidance to internal teams on best practices for SEO-friendly content creation for recruitment purposes.
- Ensure all content adheres to Google Job Posting guidelines and other relevant platform best practices.
Required Skills
- Proven experience in keyword research and SEO content optimization (minimum 3 years).
- Strong analytical skills with proficiency in leading SEO tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
- Excellent written and verbal communication skills, with a keen eye for detail and persuasive copywriting.
- Ability to understand diverse job roles and target audiences across various industries.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in data analysis and reporting.
- Project management skills and ability to manage multiple priorities effectively.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Relevant certifications in SEO or Digital Marketing.
- Experience within the recruitment or Human Resources industry.
- Familiarity with Google Analytics and Google Search Console.
- Understanding of local SEO strategies within Leicester and the wider UK market.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Hybrid working model for enhanced flexibility and work-life balance.
- Generous annual leave allowance.
- Comprehensive health and wellness package.
- Opportunities for professional development and continuous learning.
- Collaborative and supportive team environment.
- Modern office space with excellent transport links in Leicester.
- Regular team social events and company-wide celebrations.
How to Apply
If you are ready to make a significant impact on our talent acquisition strategy and connect diverse talent with exceptional opportunities, we encourage you to apply today! Please click on the application link below to submit your CV and a compelling cover letter outlining your experience and why you are the ideal candidate for this role.
Advertisement
