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Territory Sales Manager – Consumer Electronics (Professional)

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🏢 Career.supersecrets📍 Lagos Island💼 Full-Time💻 On-site🏭 Consumer Electronics, Distribution, Retail, Sales💰 NGN 4,500,000 - 6,500,000 per year

About Company

Are you ready to elevate your career in consumer electronics sales? Career.supersecrets is your dedicated partner in connecting top-tier sales talent with leading opportunities across Nigeria. We specialize in identifying roles where your professional expertise can truly shine, offering unparalleled access to positions that drive market growth and innovation. For a professional Territory Sales Manager, we provide the platform to secure a challenging yet rewarding position, fostering significant career advancement within the dynamic electronics industry. Join our network and discover where your ambition meets opportunity.

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Job Description

We are seeking a highly motivated and results-driven Territory Sales Manager specializing in professional consumer electronics to join a prominent player in the Nigerian market, facilitated by Career.supersecrets. This pivotal role requires an individual with a proven track record in sales, account management, and market development within the consumer electronics sector, particularly targeting retail chains, large format stores, specialized electronics outlets, and B2B clients such as hospitality or corporate procurement. Based in the vibrant commercial hub of Lagos Island, you will be responsible for driving significant sales growth, expanding market share across your designated territory, and cultivating strong, lasting relationships with key stakeholders and decision-makers.

As a Territory Sales Manager, you will act as a crucial brand ambassador, leveraging your deep product knowledge, technical understanding of consumer electronics, and persuasive communication skills to achieve ambitious quarterly and annual sales targets. You will be instrumental in identifying and penetrating new business opportunities, understanding evolving customer needs, and strategically positioning our client’s innovative and high-quality range of consumer electronics effectively against competitors. This role demands strategic thinking, exceptional negotiation abilities, and a proactive, data-driven approach to market analysis and problem-solving. You will work autonomously to manage your territory, planning and executing robust sales strategies, ensuring consistent client engagement, optimal product placement, and impactful promotional activities. A strong understanding of current market trends, competitive landscapes, pricing strategies, and nuanced consumer behavior within the Nigerian electronics market is absolutely crucial for success. You will also be responsible for reporting on sales performance, market intelligence, and competitor activities to senior management, contributing to overall business strategy. This is an exciting opportunity for a seasoned sales professional to make a significant impact, drive substantial revenue, and contribute directly to the success of a forward-thinking organization at the forefront of the consumer electronics industry.

Key Responsibilities

  • Develop and execute strategic sales plans to achieve and exceed sales targets within the assigned territory.
  • Identify, prospect, and secure new business opportunities with retailers, distributors, and B2B clients in the consumer electronics sector.
  • Manage and grow existing client accounts, fostering strong, long-term relationships through regular engagement and exceptional service.
  • Conduct thorough market research to identify emerging trends, analyze competitor activities, and understand customer needs, providing valuable insights to management.
  • Present and demonstrate consumer electronics products to potential clients, clearly highlighting features, benefits, and competitive advantages.
  • Negotiate contracts and close sales deals, ensuring profitability and adherence to company policies and ethical standards.
  • Collaborate effectively with marketing and product development teams to plan and execute impactful promotional activities and successful product launches.
  • Prepare and submit regular, detailed sales reports, accurate forecasts, and transparent expense reports.
  • Attend industry events, trade shows, and conferences to network, gather market intelligence, and stay abreast of latest market developments.
  • Provide exemplary post-sales support and ensure high levels of customer satisfaction, addressing any issues promptly and professionally.

Required Skills

  • Minimum 5 years of progressive sales experience in consumer electronics, with at least 3 years specifically in a territory management role.
  • Demonstrated ability to consistently meet and exceed sales targets in a competitive market.
  • Strong understanding of the Nigerian consumer electronics market, including retail channels, distribution networks, and key players.
  • Excellent negotiation, communication, and presentation skills with a persuasive approach.
  • Proficiency in CRM software (e.g., Salesforce, HubSpot) and Microsoft Office Suite (Excel, PowerPoint, Word).
  • Strategic thinking with a proven ability to identify and capitalize on new business opportunities.
  • Results-oriented with a strong work ethic, exceptional organizational skills, and the ability to work independently.
  • Valid Nigerian driver's license and willingness to travel extensively within the assigned territory.

Preferred Qualifications

  • Bachelor's degree in Business Administration, Marketing, or a closely related field.
  • Experience selling a diverse range of consumer electronics products (e.g., home appliances, audio-visual equipment, mobile devices, IT gadgets).
  • Existing network of established contacts within the Nigerian consumer electronics retail and distribution landscape.
  • Fluency in multiple local languages prevalent in Lagos (e.g., Yoruba, Igbo, Hausa) would be an added advantage.
  • Certification in professional sales or key account management.

Perks & Benefits

  • Competitive base salary with an attractive, performance-based commission structure.
  • Company car or generous car allowance to facilitate travel within your territory.
  • Comprehensive health insurance coverage for you and your eligible dependents.
  • Performance bonuses tied to individual and company success.
  • Access to ongoing professional development and advanced sales training opportunities.
  • Contribution to a robust pension scheme.
  • Support for work-life balance initiatives to ensure overall well-being.

How to Apply

Interested candidates are encouraged to apply by clicking on the application link below. Please ensure your resume highlights your relevant experience in consumer electronics sales and territory management, specifically detailing achievements and responsibilities. Only qualified candidates will be contacted for an interview.

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