About Company
Logitech designs products that have an everyday place in people’s lives, connecting them to the digital experiences they care about. For more than 40 years, we have been innovating and pushing boundaries in gaming, creativity, music, and video. Our passion for design and technology drives us to create products that are not just functional but also delightful to use. From the moment of inspiration to the final product, we are committed to sustainability, diversity, and creating an inclusive culture where every voice is heard and valued. Join Logitech and become part of a team that shapes the future of technology and human-centric design.
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Job Description
Are you a strategic thinker with a passion for bringing innovative products to market? Logitech is seeking a dynamic and experienced Product Marketing Manager to join our team in Lausanne, Switzerland. In this pivotal role, you will be the voice of our products, bridging the gap between product development, sales, and our customers. You will own the go-to-market strategy, crafting compelling narratives, and ensuring our products resonate with target audiences across various channels. This role requires a blend of creative thinking, analytical skills, and a deep understanding of market dynamics and consumer behavior. You will collaborate closely with product management, engineering, sales, and creative teams to define product positioning, messaging, and launch plans. The ideal candidate thrives in a fast-paced environment, possesses excellent communication skills, and has a proven track record of successful product launches and market growth. If you are driven by making an impact and eager to shape the future of consumer electronics, we invite you to apply.
Key Responsibilities
- Develop and execute comprehensive go-to-market strategies for new product launches, including positioning, messaging, and launch plans.
- Conduct thorough market research, competitor analysis, and customer segmentation to identify opportunities and inform product strategy.
- Create compelling product narratives, value propositions, and marketing content (e.g., website copy, sales collateral, presentations, videos).
- Collaborate with Product Management to define product roadmaps and ensure market needs are incorporated into product development.
- Partner with sales, PR, and digital marketing teams to ensure consistent messaging and successful execution of marketing campaigns.
- Monitor product performance, market trends, and customer feedback to optimize marketing strategies and product lifecycle management.
- Serve as the product expert for internal and external stakeholders, delivering training and presentations as needed.
Required Skills
- 5+ years of experience in product marketing, preferably within the consumer electronics or technology sector.
- Proven track record of successfully launching and growing products in a competitive market.
- Strong understanding of product lifecycle management and go-to-market strategies.
- Excellent written and verbal communication skills in English; ability to craft compelling stories.
- Demonstrated ability to perform market research and analyze complex data to derive actionable insights.
- Experience working cross-functionally with product management, engineering, sales, and creative teams.
- Bachelor's degree in Marketing, Business, or a related field.
Preferred Qualifications
- Master's degree or MBA.
- Experience with international product launches and global marketing strategies.
- Proficiency in additional languages, especially French or German.
- Familiarity with digital marketing tools and analytics platforms.
- Experience with B2C and/or B2B product marketing.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and flexible work arrangements.
- Opportunities for professional development and career growth.
- Employee discounts on Logitech products.
- Modern, collaborative office environment at our HQ in Lausanne.
- Pension scheme contributions.
- Subsidized public transport and on-site parking.
How to Apply
If you are a highly motivated Product Marketing Manager looking to make a significant impact at a global technology leader, we encourage you to apply! Please click on the application link below to submit your resume and cover letter. We look forward to reviewing your application and learning how your skills and experience can contribute to Logitech’s success.
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