About Company
Pioneering innovative connections between talent and opportunity is at the heart of Career.supersecrets. We operate as a forward-thinking recruitment consultancy, continuously evolving our digital strategies to ensure maximum market reach and engagement. For a General Long-Tail Keywords Strategist, our vibrant Leicester office provides an unparalleled platform to influence critical content direction and digital outreach. You’ll delve into specialized analytical work, directly shaping how we identify and attract niche talent pools, thereby transforming our online presence and recruitment success. Your data-driven insights will be paramount in this unique role.
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Job Description
Career.supersecrets, a trailblazer in talent acquisition, is seeking a visionary and analytical General Long-Tail Keywords Strategist to join our pioneering digital team in Leicester. This unique hybrid role is designed for an expert who understands the profound impact of highly specific search queries on digital visibility and candidate attraction. You will be responsible for the end-to-end strategic planning, execution, and analysis of long-tail keyword initiatives across all our digital assets, including job boards, content hubs, social media campaigns, and internal platforms. Your mission will be to uncover nuanced search intent, identify underserved niches, and develop strategies that position Career.supersecrets at the forefront of highly targeted talent pools. This involves not only technical SEO prowess but also a deep understanding of human search behaviour and content strategy. If you are passionate about data-driven insights, possess an exceptional ability to predict and leverage specific linguistic patterns, and are ready to define the future of recruitment marketing through precision targeting, this unparalleled opportunity awaits you.
Key Responsibilities
- Develop and implement comprehensive long-tail keyword strategies to enhance organic visibility and attract niche talent.
- Conduct advanced keyword research, competitive analysis, and trend forecasting specifically for long-tail phrases in the recruitment sector.
- Collaborate with content creators, marketing specialists, and recruitment consultants to integrate keyword strategies into all digital outputs.
- Monitor, analyse, and report on the performance of long-tail keyword initiatives using various analytics tools, providing actionable insights.
- Identify content gaps and opportunities based on long-tail search demand and user intent, recommending new content themes and formats.
- Stay abreast of algorithm updates, industry trends, and emerging SEO technologies relevant to long-tail strategies and their impact on recruitment.
- Educate internal teams on best practices for identifying, utilising, and optimising for general long-tail keywords.
- Contribute to the continuous improvement of our overall digital marketing and SEO framework.
Required Skills
- Minimum of 3 years of proven experience in SEO, with a strong focus on keyword strategy and content optimization.
- Expertise in long-tail keyword research methodologies and tools (e.g., SEMrush, Ahrefs, Google Keyword Planner, Moz).
- Proficiency in web analytics platforms (Google Analytics, Google Search Console) to interpret data and drive strategy.
- Exceptional analytical skills with the ability to translate complex data into clear, actionable insights.
- Strong understanding of SEO best practices, algorithm updates, and their impact on search rankings.
- Excellent written and verbal communication skills, capable of presenting strategies to diverse audiences.
- Demonstrated ability to work independently and collaboratively in a fast-paced, dynamic environment.
Preferred Qualifications
- Bachelor’s degree in Marketing, Digital Communications, Data Science, or a related analytical field.
- Experience within the recruitment, HR technology, or talent acquisition industry.
- Certifications in Google Analytics, Google Ads, or other relevant digital marketing qualifications.
- Familiarity with content management systems (CMS) and their SEO implications.
- Basic knowledge of HTML/CSS for on-page optimisation recommendations.
Perks & Benefits
- Competitive salary package with performance-based bonuses.
- Generous annual leave and flexible holiday options.
- Hybrid work model, blending office collaboration with remote flexibility.
- Comprehensive health and wellness programs.
- Opportunities for professional development, training, and industry certifications.
- A vibrant, inclusive, and supportive company culture in a modern Leicester city centre office.
- Regular team-building events and social activities.
How to Apply
Eager to shape the future of recruitment through strategic long-tail keyword optimisation? Click the application link below to submit your CV and a cover letter outlining your experience and approach to long-tail keyword strategy.
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