About Company
Jumia is a leading e-commerce platform in Africa, connecting consumers and businesses across 11 countries. Our mission is to transform people’s lives through technology, offering a vast array of products from electronics and fashion to home goods and everyday essentials. With a strong commitment to local talent and innovation, Jumia Nigeria is at the forefront of the digital revolution, empowering individuals and businesses to thrive in the online marketplace. We are built on a foundation of customer-centricity, operational excellence, and a dynamic, diverse workforce that drives our growth and success. Join us and be part of a team that is shaping the future of retail in Africa.
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Job Description
Are you a creative and enthusiastic individual with a passion for digital storytelling and community engagement? Jumia Nigeria is seeking a dynamic Social Media & Content Assistant to join our vibrant marketing team in Utako, Abuja. This is an exciting opportunity for an aspiring marketing professional to contribute to the brand presence of Africa’s leading e-commerce platform. You will play a crucial role in enhancing our online visibility, driving engagement across various social media channels, and supporting the creation of compelling content that resonates with our diverse audience. From conceptualizing engaging posts to analyzing performance metrics, you’ll be an integral part of our mission to connect with millions of Nigerians daily. We are looking for someone who is not only proficient in current social media trends but also possesses a keen eye for detail, excellent communication skills, and a proactive approach to work. This role demands a blend of creativity, analytical thinking, and a solid understanding of how digital content fuels brand growth and customer loyalty. If you’re eager to learn, grow, and make a tangible impact in a fast-paced and innovative environment where your contributions are valued, we encourage you to apply. This position is ideal for someone ready to take their career in digital marketing to the next level within a prominent e-commerce brand.
Key Responsibilities
- Assist in the development and implementation of social media strategies to increase brand awareness and engagement.
- Schedule and publish engaging content (text, image, video) across Jumia’s social media platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Monitor social media channels for trends, mentions, and customer feedback, escalating issues as necessary.
- Support the creation of compelling written and visual content, ensuring brand consistency and adherence to brand guidelines and tone of voice.
- Conduct research on industry-related topics, competitor activities, and trending hashtags to generate fresh content ideas.
- Collaborate closely with the marketing, design, and product teams on campaigns, promotions, and product launches.
- Assist in the analysis of social media performance metrics, generate reports, and provide insights to track effectiveness of campaigns.
- Engage with our online community, respond to comments and messages in a timely and professional manner, fostering positive interactions.
- Support influencer marketing outreach and campaign execution, coordinating with external partners.
- Stay updated with new digital technologies, social media best practices, and algorithm changes to ensure optimal content delivery.
Required Skills
- Proven experience (minimum 1 year) in social media management, content creation, or digital marketing roles.
- Excellent written and verbal communication skills in English, with a strong ability to craft compelling narratives.
- Proficiency in using major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) for business purposes.
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) for creating engaging visuals.
- Strong understanding of current social media trends, analytics, and content best practices.
- Ability to work independently and collaboratively in a fast-paced, target-driven environment.
- High level of creativity, attention to detail, and organizational skills.
- Ability to manage multiple tasks and deadlines effectively.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Mass Media, or a related field.
- Experience with social media scheduling and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
- Familiarity with SEO principles and content optimization strategies.
- A strong portfolio of past social media campaigns or content creation examples.
- Understanding of the Nigerian e-commerce landscape and consumer behavior.
- Proficiency in video editing software for short-form content.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health insurance package for you and your family.
- Opportunity to work with a dynamic and innovative team at the forefront of African e-commerce.
- Extensive professional development and continuous training opportunities to grow your skills.
- Vibrant, inclusive, and collaborative company culture.
- Generous paid time off and public holidays.
- Significant employee discounts on Jumia products and services.
- Modern office environment in a prime location with excellent facilities.
How to Apply
Interested and qualified candidates are encouraged to apply by clicking on the application link below. Please ensure your resume and cover letter thoroughly highlight your relevant experience, skills, and passion for social media and content creation. Only shortlisted candidates will be contacted for an interview.
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