About Company
Propel your career forward with Career.supersecrets, a dynamic firm dedicated to connecting top talent with innovative opportunities across various sectors. We pride ourselves on fostering environments where analytical minds, like yours, can truly thrive and make a tangible impact. For a Social Media Analyst, this means access to diverse projects and a culture that values data-driven insights. Join our remote team and leverage your expertise to shape digital narratives, all while enjoying the flexibility and support needed to excel from anywhere in Edinburgh. Discover where your analytical skills can lead you within our forward-thinking organisation.
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Job Description
Career.supersecrets is seeking a detail-oriented and analytical Social Media Analyst to join our remote, part-time team based in Edinburgh. In this role, you will be instrumental in dissecting social media performance data, identifying key trends, and providing actionable insights that drive strategic decisions for our diverse client portfolio. We are looking for someone passionate about digital communication, equipped with a keen eye for detail, and capable of transforming raw data into compelling narratives.
This position offers the flexibility of remote work, allowing you to contribute your expertise from the comfort of your home in Edinburgh or surrounding areas. You will be responsible for monitoring social media channels, analysing campaign effectiveness, audience engagement, and competitor activities. Your insights will directly influence content strategy, community management, and overall brand presence across various platforms. If you thrive in a data-driven environment and are eager to make a tangible impact on digital marketing strategies, this could be the perfect opportunity for you to grow with a company that values innovation and talent development. We empower our team members to take ownership and contribute to meaningful projects.
Key Responsibilities
- Monitor and analyse social media performance metrics across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) using analytical tools.
- Generate comprehensive weekly and monthly reports detailing social media growth, engagement rates, reach, sentiment, and campaign effectiveness.
- Identify key trends, audience insights, and opportunities for optimisation based on data analysis.
- Conduct competitive analysis to benchmark performance and identify best practices within relevant industries.
- Provide actionable recommendations for content strategy, community engagement, and advertising adjustments.
- Collaborate with marketing and content teams to ensure data-driven decisions inform creative and strategic initiatives.
- Stay up-to-date with the latest social media trends, tools, and best practices in analytics and reporting.
Required Skills
- Proven experience as a Social Media Analyst or similar role (2+ years)
- Strong proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch, Google Analytics, native platform insights)
- Excellent analytical and problem-solving skills with the ability to interpret complex data sets.
- Proficiency in creating clear, concise, and impactful reports and presentations.
- Solid understanding of social media marketing principles, KPIs, and content strategies.
- Exceptional written and verbal communication skills in English.
- Ability to work independently and manage time effectively in a remote setting.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Data Science, or a related field.
- Experience with A/B testing and experimentation on social media platforms.
- Familiarity with SEO principles as they relate to social media content.
- Knowledge of the Scottish market and cultural nuances in digital communication.
Perks & Benefits
- Flexible remote work schedule, ideal for work-life balance.
- Competitive hourly rate.
- Opportunity to work with a diverse range of clients and industries.
- Professional development opportunities and access to online learning resources.
- Supportive and collaborative team environment.
- Contribution to impactful digital marketing strategies.
How to Apply
Interested candidates are encouraged to click on the link below to submit their resume and a cover letter outlining their experience and interest in this remote, part-time Social Media Analyst position. Please highlight your experience with specific analytics tools and your approach to transforming data into actionable insights.
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