About Company
Taraba State University, established in 2008, is a beacon of learning and innovation located in Jalingo, the vibrant capital of Taraba State, Nigeria. Our institution is dedicated to fostering academic excellence, producing graduates who are not only intellectually robust but also ethically sound and equipped to contribute meaningfully to local and global development. We offer a wide array of undergraduate and postgraduate programs across various faculties, including Agriculture, Education, Humanities, Law, Management and Social Sciences, and Pure and Applied Sciences. Committed to research, community engagement, and providing an enriching learning environment, Taraba State University plays a crucial role in the socio-economic advancement of the region. We pride ourselves on a diverse and inclusive campus culture, driven by a vision to be a world-class university, renowned for cutting-edge research, innovative teaching, and community service. Join our dynamic team and become a part of an institution that is shaping the future leaders of Nigeria.
Advertisement
Job Description
Taraba State University is seeking an experienced and highly motivated Digital Marketing Specialist with a verified Google Ads certification to join our dynamic Communications and Marketing team. In an increasingly digital world, the ability to effectively reach and engage prospective students, faculty, and stakeholders online is paramount to our continued growth and success. This role is critical for enhancing our university’s online visibility, driving student enrollment, and strengthening our brand presence across digital channels. The ideal candidate will be a strategic thinker, a data-driven marketer, and a hands-on executor capable of developing, implementing, and managing comprehensive digital marketing campaigns. You will be instrumental in executing our digital strategy, focusing heavily on Google Ads campaigns for student recruitment, program promotion, and general university awareness. This involves everything from keyword research, ad copy creation, landing page optimization, to bid management and performance analysis. Beyond paid search, you will contribute to our overall digital ecosystem, including SEO efforts, social media strategy, email marketing, and website content optimization. We are looking for someone who thrives in a fast-paced environment, can translate institutional goals into actionable digital marketing initiatives, and possesses a deep understanding of the Nigerian digital landscape. This is an exciting opportunity to leverage your expertise to make a tangible impact on the future of higher education in Taraba State.
Key Responsibilities
- Develop, implement, and manage successful Google Ads campaigns (Search, Display, Video, App) to drive student enrollment and promote university programs.
- Conduct thorough keyword research, competitive analysis, and audience segmentation to optimize campaign performance.
- Monitor, analyze, and report on the performance of all digital marketing campaigns, utilizing tools like Google Analytics and other dashboards.
- Manage campaign budgets effectively, ensuring optimal ROI and adherence to financial guidelines.
- Optimize website content and landing pages for SEO and conversion rate optimization (CRO).
- Collaborate with content creators to develop engaging and relevant ad copy and creative assets.
- Assist in developing and executing social media marketing strategies to enhance brand engagement and reach.
- Contribute to the overall digital marketing strategy, including email marketing campaigns and content marketing initiatives.
- Stay abreast of the latest digital marketing trends, tools, and best practices, especially within the education sector.
- Provide recommendations for improving the university's digital presence and online reputation.
- Work closely with admissions, academic departments, and other internal stakeholders to ensure marketing efforts align with institutional goals.
Required Skills
- Google Ads Certification (Search, Display, Video)
- Minimum of 2 years of proven experience in managing successful digital marketing campaigns.
- Proficiency in Google Analytics and other web analytics tools.
- Strong understanding of SEO/SEM best practices.
- Demonstrable experience with social media marketing across major platforms (Facebook, Instagram, Twitter, LinkedIn).
- Excellent written and verbal communication skills.
- Ability to analyze data, identify trends, and make data-driven decisions.
- Project management and organizational skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Additional certifications in digital marketing (e.g., Google Analytics Individual Qualification, HubSpot certifications).
- Experience in the education sector, particularly within a university or college setting.
- Familiarity with content management systems (CMS) such as WordPress.
- Basic knowledge of graphic design principles and tools (e.g., Canva, Adobe Creative Suite).
Perks & Benefits
- Competitive salary and benefits package.
- Opportunity to work in a reputable academic environment.
- Professional development and training opportunities.
- Access to university facilities and resources.
- Positive and collaborative work culture.
- Contribution to the growth and development of future generations.
How to Apply
Interested and qualified candidates are encouraged to apply by submitting their comprehensive CV and a cover letter detailing their relevant experience and Google Ads certification via the application link provided below. Please highlight your specific achievements in digital marketing and how they align with the needs of Taraba State University. Only shortlisted candidates will be contacted for an interview. We look forward to receiving your application!
Advertisement
