About Company
Promasidor Nigeria Limited is a leading pan-African consumer goods company with a presence in over 25 countries. Since our inception, we have been dedicated to enhancing the quality of life for African consumers by providing high-quality food and beverage products that are nutritious, delicious, and affordable. Our diverse portfolio includes iconic brands like Cowbell Milk, Onga Seasoning, Loya Milk, Sunvita Cereal, and others that have become household names across Nigeria. At Promasidor, we believe in nurturing talent, fostering innovation, and driving sustainable growth. We are a company built on strong values, a commitment to excellence, and a passion for making a positive impact in the communities we serve. Joining Promasidor means becoming part of a dynamic team that thrives on challenges and celebrates success, all while contributing to a healthier and more prosperous Africa.
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Job Description
Promasidor Nigeria Limited is seeking a highly motivated and results-oriented Regional Sales Executive to manage and grow our consumer goods portfolio within the vibrant Ikorodu territory in Lagos. This pivotal role requires a strategic thinker with a proven track record in FMCG sales, capable of driving market share, achieving ambitious sales targets, and fostering strong relationships with distributors and retail partners. The successful candidate will be the face of Promasidor within their assigned region, responsible for implementing sales strategies, identifying new business opportunities, and ensuring optimal product visibility and availability across all sales channels. You will be instrumental in analyzing market trends, competitive activities, and consumer behavior to provide actionable insights that contribute to our regional growth strategy. This position demands a self-starter who can operate independently while aligning closely with the broader sales and marketing objectives of the company. If you are passionate about consumer goods, possess exceptional sales acumen, and are ready to make a significant impact in a fast-paced environment, we encourage you to apply. This is an exciting opportunity to contribute to the success of beloved brands and advance your career with a market leader.
Key Responsibilities
- Achieve and exceed monthly, quarterly, and annual sales targets for assigned product categories within the Ikorodu territory.
- Develop and maintain strong, long-lasting relationships with key distributors, wholesalers, and retail outlets.
- Implement promotional activities and trade marketing initiatives effectively to drive sales volume and brand visibility.
- Conduct regular market visits to monitor product availability, pricing, merchandising, and competitor activities.
- Identify and penetrate new sales channels and untapped market segments within the region.
- Prepare and submit accurate sales forecasts, activity reports, and market intelligence reports.
- Ensure timely collection of payments and manage accounts receivable for allocated customers.
- Train and support distributor sales teams on product knowledge, selling skills, and promotional strategies.
- Analyze sales data to identify trends, opportunities, and areas for improvement.
- Adhere strictly to company policies, procedures, and ethical standards.
Required Skills
- Minimum of 4 years of proven sales experience in the Fast-Moving Consumer Goods (FMCG) industry.
- Demonstrable track record of achieving and exceeding sales targets.
- Strong negotiation and persuasive selling skills.
- Excellent communication and interpersonal abilities.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Strong analytical skills with the ability to interpret sales data.
- Valid driver's license and ability to travel extensively within the territory.
- Results-oriented with a strong sense of ownership and accountability.
- Ability to work independently and as part of a team.
Preferred Qualifications
- Bachelor's degree or HND in Business Administration, Marketing, or a related field.
- Previous experience managing a sales territory within Lagos, particularly Ikorodu.
- Knowledge of local market dynamics and consumer preferences in the region.
- Familiarity with CRM software and sales reporting tools.
Perks & Benefits
- Competitive base salary with attractive performance-based commission structure.
- Comprehensive health insurance package.
- Company vehicle or car allowance.
- Opportunities for professional growth and career advancement.
- Robust learning and development programs.
- A supportive and collaborative work environment.
- Access to a wide range of employee welfare initiatives.
How to Apply
If you are an ambitious and experienced sales professional ready to take on a challenging yet rewarding role, we invite you to join the Promasidor family. Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this position. Only qualified candidates will be contacted for an interview.
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