About Company
Nigerian Breweries Plc., a subsidiary of Heineken N.V., is Nigeria’s pioneer and largest brewing company. Established in 1946, we are renowned for producing and marketing a wide range of high-quality alcoholic and non-alcoholic beverages, including iconic brands that have become household names across the nation. With a rich heritage spanning over 75 years, we are committed to enriching the lives of Nigerians through our products, sustainable practices, and significant contributions to the national economy. Our success is built on a foundation of innovation, quality, and a passionate team dedicated to excellence. We foster a vibrant and inclusive work environment where talent is nurtured, growth is encouraged, and contributions are valued. Joining Nigerian Breweries Plc. means becoming part of a legacy of success and an exciting future.
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Job Description
Are you a highly driven, results-oriented sales professional with a passion for consumer goods? Do you thrive in a dynamic, field-based role where your efforts directly impact market presence and revenue? Nigerian Breweries Plc. is seeking an energetic and dedicated Field Sales Representative to manage and grow our consumer goods portfolio within the vital Ogba, Agege territory.
This is an exceptional opportunity for a sales expert to take ownership of a key geographic area, cultivating strong relationships with distributors, retailers, and end-consumers. You will be at the forefront of our market strategy, responsible for increasing brand visibility, driving sales volumes, and ensuring our products are readily available and prominently displayed across your assigned outlets. Your day-to-day will involve extensive field work, engaging with various trade partners, understanding their needs, and providing solutions that benefit both them and our company. You’ll be tasked with executing promotional activities, gathering crucial market intelligence, and delivering exceptional customer service. This role is not just about selling; it’s about building a robust distribution network, identifying untapped opportunities, and being a brand ambassador in a highly competitive market. We are looking for someone who is not afraid to hit the ground running, someone who can analyze sales data, identify trends, and adapt strategies to meet and exceed targets. If you possess an entrepreneurial spirit, excellent negotiation skills, and a proven track record in FMCG sales, we invite you to join our winning team and contribute to the continued success of Nigeria’s leading beverage company. This role offers significant career development potential within a large, multinational organization for those who consistently demonstrate initiative and deliver outstanding results.
Key Responsibilities
- Achieve assigned sales targets for volume, revenue, and distribution within the Ogba, Agege territory.
- Develop and maintain strong, long-lasting relationships with existing and potential customers (retailers, wholesalers, distributors).
- Identify new sales opportunities and expand customer base within the assigned territory.
- Execute trade marketing initiatives and promotional activities to enhance product visibility and drive sales.
- Ensure optimal product availability, merchandising, and display in all outlets.
- Monitor market trends, competitor activities, and provide regular feedback to the sales management team.
- Conduct regular market visits to assess performance, identify challenges, and implement corrective actions.
- Manage product stock levels, order placement, and delivery schedules efficiently.
- Collect payments from customers and ensure timely reconciliation of accounts.
- Prepare and submit accurate sales reports, forecasts, and other relevant documentation as required.
- Represent Nigerian Breweries Plc. professionally and uphold brand standards at all times.
Required Skills
- Minimum of 3 years of proven experience in Field Sales within the Fast-Moving Consumer Goods (FMCG) industry.
- Demonstrable track record of meeting or exceeding sales targets.
- Exceptional communication, negotiation, and interpersonal skills.
- Strong understanding of sales principles, customer service practices, and market dynamics in Lagos.
- Ability to work independently, manage a territory effectively, and prioritize tasks.
- Proficiency in basic computer applications (MS Office suite).
- Valid driver's license and ability to drive a sales vehicle (van/car).
- Residency within or close to Ogba, Agege is highly advantageous.
- Target-driven, resilient, and possess a positive attitude.
Preferred Qualifications
- Ordinary National Diploma (OND), Higher National Diploma (HND), or Bachelor's Degree in Marketing, Business Administration, or a related field.
- Previous experience selling beverages or related consumer products.
- Familiarity with sales CRM software and mobile sales applications.
- Ability to communicate effectively in local languages (e.g., Yoruba, Pidgin).
Perks & Benefits
- Competitive base salary with an attractive commission structure.
- Company sales vehicle and fuel allowance.
- Comprehensive health insurance package.
- Extensive training and professional development programs.
- Opportunities for career advancement within a leading multinational company.
- Performance-based bonuses and incentives.
- Supportive and collaborative work environment.
- Access to a wide range of employee welfare initiatives.
How to Apply
Interested and qualified candidates are encouraged to apply by clicking on the application link below. Please ensure your resume highlights your relevant sales experience and achievements, particularly within the FMCG sector. We look forward to reviewing your application and potentially welcoming you to our team.
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