About Company
Growth Marketing Solutions is a dynamic and innovative digital marketing agency dedicated to helping businesses in South Africa thrive in the ever-evolving online landscape. We specialize in crafting bespoke marketing strategies, leveraging cutting-edge tools and a deep understanding of market trends to deliver measurable results for our diverse client portfolio. From SEO and content marketing to paid advertising and social media management, our mission is to drive growth, enhance brand visibility, and foster meaningful connections between brands and their target audiences. We pride ourselves on a collaborative culture, a passion for innovation, and a commitment to nurturing talent within our team. Join us and be a part of a company that’s shaping the future of digital marketing in the region, operating with a strong local presence and a global mindset.
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Job Description
Are you a social media savant with a knack for building relationships and a passion for compelling storytelling? Growth Marketing Solutions is seeking an enthusiastic and results-driven Social Media Influencer Manager to join our growing team in Rustenburg. In this pivotal role, you will be the bridge between our clients’ brands and the influential voices that can amplify their message across various digital platforms. You will be responsible for identifying, vetting, recruiting, and managing a diverse portfolio of influencers, ensuring their alignment with brand values and campaign objectives. From conceptualizing innovative influencer campaigns to negotiating contracts, tracking performance, and reporting on ROI, your expertise will directly contribute to the success of our clients’ marketing initiatives. This isn’t just about finding people with large followings; it’s about identifying authentic voices that resonate with target demographics and fostering genuine partnerships. We’re looking for someone who understands the nuances of different social platforms, can identify emerging trends, and is adept at crafting engaging content strategies alongside influencers. You will navigate the dynamic world of online personalities, transforming strategic goals into engaging campaigns that deliver tangible results. If you’re a strategic thinker, an excellent communicator, and possess a proven track record in influencer marketing, we invite you to help us elevate our clients’ digital presence to new heights and make a significant impact in the North West region’s digital marketing landscape.
Key Responsibilities
- Develop and execute comprehensive influencer marketing strategies aligned with client objectives and brand guidelines.
- Identify, research, and vet potential social media influencers across various platforms (Instagram, TikTok, YouTube, Facebook, X, etc.) to ensure brand fit, authenticity, and audience relevance.
- Build and maintain strong, long-lasting relationships with influencers and their agents/managers, fostering a network of reliable partners.
- Negotiate influencer contracts, rates, deliverables, and usage rights, ensuring compliance with relevant advertising standards and regulations, including ASA guidelines.
- Oversee the end-to-end management of influencer campaigns, including detailed content brief creation, rigorous content review, approval processes, and precise scheduling.
- Monitor influencer content for brand messaging accuracy, quality, tone, and strict adherence to campaign timelines and objectives.
- Track, analyze, and report on influencer campaign performance using key metrics such as reach, engagement, conversions, brand sentiment, and return on investment (ROI).
- Stay abreast of the latest influencer marketing trends, platform updates, competitor activities, and emerging digital tools to identify new opportunities and maintain a competitive edge.
- Collaborate closely with internal marketing, creative, and account management teams to seamlessly integrate influencer activities into broader marketing campaigns and ensure a cohesive brand message.
- Manage campaign budgets efficiently and responsibly, ensuring all expenditures are tracked, justified, and deliver maximum value.
Required Skills
- Minimum 4 years of proven experience in influencer marketing, social media management, or digital marketing with a specific focus on brand partnerships.
- Demonstrable experience in identifying, recruiting, and managing successful influencer campaigns from conception to completion.
- In-depth understanding of various social media platforms, their algorithms, analytics, and best practices for creating compelling influencer content.
- Strong negotiation and contract management skills, with a keen eye for detail and legal compliance.
- Excellent written and verbal communication skills, with the ability to articulate strategies clearly and foster strong professional relationships.
- Proficiency in data analysis and reporting tools to accurately measure campaign effectiveness and provide actionable insights.
- Creative thinking with an ability to conceptualize innovative and engaging campaign ideas that resonate with target audiences.
- Strong organizational skills and ability to manage multiple projects simultaneously under tight deadlines in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a closely related field.
- Experience working within a marketing agency environment, managing multiple client accounts.
- Familiarity with leading influencer marketing platforms and customer relationship management (CRM) tools.
- A robust network of existing influencer contacts and relationships within South Africa, particularly in the North West region.
- Experience with performance-based influencer campaigns and affiliate marketing models.
Perks & Benefits
- Competitive salary and performance-based incentives linked to campaign success.
- Significant opportunity for professional growth and development in a rapidly expanding industry.
- A collaborative, inclusive, and innovative work environment that values creativity and strategic input.
- Flexible hybrid work model offering a blend of office and remote work.
- Access to the latest marketing tools, technologies, and industry-leading training programs.
- Regular team-building events, social activities, and a vibrant company culture.
- Opportunity to contribute to exciting projects for diverse local and national clients.
- Health and wellness benefits program.
How to Apply
Interested candidates are invited to submit a comprehensive CV and a compelling cover letter detailing their relevant experience, showcasing their influencer marketing portfolio (if applicable), and explaining why they are the ideal fit for this dynamic role at Growth Marketing Solutions. Please ensure your cover letter highlights your proven success in managing influencer campaigns and your understanding of the Rustenburg and wider South African market. Click on the application link below to apply for this exciting opportunity.
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