About Company
Wild Fusion is a leading pan-African digital marketing agency, renowned for delivering innovative and performance-driven digital solutions to a diverse portfolio of clients across various industries. Since our inception, we have been at the forefront of digital transformation, helping brands navigate the complex digital landscape to achieve measurable business growth. Our expertise spans across search engine marketing, social media marketing, content marketing, data analytics, and comprehensive digital strategy. We pride ourselves on a culture of continuous learning, creativity, and a results-oriented approach, powered by a team of passionate digital experts dedicated to pushing the boundaries of what’s possible in the digital realm. Join us to be part of an exciting journey where your contributions directly impact client success and industry innovation.
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Job Description
Are you a seasoned digital marketing professional with a passion for crafting and executing high-impact advertising campaigns? Wild Fusion is seeking a talented and experienced Digital Marketer specializing in Advertising Campaigns to join our dynamic team in Abuja, FCT. In this pivotal role, you will be responsible for the end-to-end management of digital advertising initiatives for our clients, from strategic planning and audience targeting to campaign execution, optimization, and detailed performance reporting. You will work with a diverse range of clients, developing innovative strategies across various platforms including Google Ads, social media (Facebook, Instagram, LinkedIn, X/Twitter), and potentially programmatic advertising. This position requires a strong analytical mind, exceptional communication skills, and a proven track record of driving significant ROI through paid media channels. You will be expected to stay ahead of industry trends, leverage new technologies, and continuously optimize campaigns to exceed client objectives. If you thrive in a fast-paced environment, are data-driven, and possess an unwavering commitment to excellence, we invite you to contribute your expertise to our growing team and help shape the digital presence of some of Africa’s leading brands.
Key Responsibilities
- Develop, implement, and manage comprehensive digital advertising campaigns across various platforms (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, X/Twitter Ads, etc.).
- Conduct thorough keyword research, audience segmentation, competitive analysis, and market trend analysis to inform campaign strategy.
- Manage campaign budgets, ensuring optimal allocation and performance to meet client KPIs and ROAS targets.
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
- Create compelling ad copy, visuals, and landing page content in collaboration with creative teams to maximize engagement and conversion rates.
- Implement A/B testing strategies for ads, landing pages, and audience targeting to enhance campaign effectiveness.
- Stay updated with the latest digital marketing trends, platform updates, and best practices, integrating new strategies as appropriate.
- Collaborate with clients and internal teams to align campaign objectives with broader marketing strategies and business goals.
- Utilize analytics tools (e.g., Google Analytics 4, Meta Business Suite Insights) to track performance, identify trends, and generate detailed reports.
- Oversee the setup and management of tracking pixels and conversion events to ensure accurate data collection.
Required Skills
- Proven experience (4+ years) in managing digital advertising campaigns for clients or a large organization.
- Expertise in Google Ads (Search, Display, Video, Shopping) and Google Analytics.
- Strong proficiency in Meta Business Suite (Facebook/Instagram Ads).
- Demonstrable experience with LinkedIn Ads and X/Twitter Ads.
- Excellent analytical skills with the ability to interpret data, identify trends, and provide data-driven recommendations.
- Exceptional communication and presentation skills, capable of articulating complex strategies to clients.
- Solid understanding of digital marketing principles, SEO, content marketing, and web analytics.
- Proficiency in campaign budgeting, bidding strategies, and performance optimization techniques.
- Ability to work independently and collaboratively in a fast-paced agency environment.
- Advanced knowledge of Excel/Google Sheets for data manipulation and reporting.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Google Ads Certifications (Search, Display, Video, Measurement).
- Facebook Blueprint Certifications.
- Experience with programmatic advertising platforms (DV360, The Trade Desk, etc.).
- Familiarity with marketing automation tools and CRM systems.
- Prior experience working in a digital marketing agency.
- Experience with B2B and B2C marketing strategies.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health insurance package.
- Opportunities for continuous professional development and training.
- Access to industry-leading tools and resources.
- A vibrant, collaborative, and innovative work environment.
- Annual leave and public holidays.
- Pension scheme contributions.
- Exposure to diverse projects and clients across Africa.
How to Apply
Interested and qualified candidates are invited to apply by visiting the Wild Fusion careers page. Please navigate to the ‘Careers’ section on our website, look for relevant open positions, or submit your resume and cover letter detailing your experience with digital advertising campaigns directly through the portal. We encourage you to highlight your achievements and how your expertise aligns with the requirements of this role. Only shortlisted candidates will be contacted.
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