About Company
Khetia’s Supermarket is a leading retail chain with a strong presence across Western Kenya and beyond. For over three decades, we have been committed to providing a diverse range of quality products, exceptional customer service, and competitive pricing to our communities. We pride ourselves on understanding the local market and continuously evolving to meet the needs of our loyal customers. As we expand our digital footprint, we are seeking innovative talent to help us connect with our audience online and enhance our brand’s presence in the digital landscape. Join a dynamic team dedicated to growth, community impact, and delivering excellence.
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Job Description
Are you a creative powerhouse with a passion for digital storytelling and a keen eye for engaging content? Khetia’s Supermarket is looking for a talented and driven Social Media Manager specializing in Content Creation to join our growing team. This is a unique opportunity to shape the online voice of a beloved local brand from the comfort of your remote workspace within Busia, Busia County.
In this pivotal role, you will be responsible for developing, implementing, and managing our social media strategy to increase our brand awareness, improve our marketing efforts, and drive engagement across various platforms. Your primary focus will be on conceptualizing, creating, and curating compelling content – including eye-catching graphics, short-form videos, engaging written posts, and interactive campaigns – that deeply resonates with our target audience, highlights our diverse product range, and promotes our community initiatives. You will play a crucial role in enhancing our online presence, ensuring consistency in brand messaging and visual identity across all digital touchpoints. Furthermore, you will actively monitor social media trends, engage proactively with our online community, analyze performance metrics using various tools, and adapt strategies swiftly to maximize impact and achieve desired outcomes. We are looking for someone who can bring fresh, innovative ideas, uphold our brand’s family-friendly image, and seamlessly translate our vibrant in-store experience into an equally dynamic and engaging online presence. If you thrive in a fast-paced environment, possess excellent communication skills, and have a proven track record of creating impactful social media content that drives results, we encourage you to apply and help us write the next exciting chapter of Khetia’s digital journey.
Key Responsibilities
- Develop, implement, and manage social media content strategy for Khetia's Supermarket across all relevant platforms.
- Create, edit, publish, and share daily engaging content, including original text, captivating photos, compelling videos, and relevant news.
- Oversee social media accounts' design, ensuring brand consistency (e.g., Facebook timeline cover, profile pictures, and blog layout).
- Monitor key performance indicators (KPIs) related to social media, user engagement, and web traffic, suggesting content optimization strategies.
- Actively communicate with followers, respond to comments and queries in a timely and professional manner, and monitor customer reviews and mentions.
- Stay up-to-date with current technologies, social media trends, design tools, and applications to ensure our strategy remains cutting-edge.
- Collaborate cross-functionally with marketing, sales, and product development teams to ensure content aligns with overall business objectives.
- Design and implement effective social media campaigns that are aligned with specific business goals and promotional calendars.
- Prepare and present regular reports on social media performance, providing insights and recommendations for continuous improvement.
Required Skills
- Proven work experience (minimum 3 years) as a Social Media Manager or Content Creator, specifically with a focus on retail or consumer brands.
- Exceptional copywriting, editing (photo/video/text), presentation, and verbal communication skills.
- Demonstrable social networking experience and proficiency in using social analytics tools (e.g., Google Analytics, Facebook Insights).
- Solid knowledge of online marketing and a strong understanding of major marketing channels and strategies.
- Familiarity with web design principles, SEO best practices, and content management systems (CMS).
- Ability to consistently deliver creative, high-quality content across various formats (text, image, and video).
- Strong understanding of the Kenyan social media landscape and local consumer behavior and preferences.
- Proficiency in social media management and scheduling tools (e.g., Hootsuite, Buffer, Sprout Social).
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- Experience with graphic design software (e.g., Adobe Creative Suite, Canva, Figma).
- Basic to intermediate video editing skills (e.g., Adobe Premiere Pro, DaVinci Resolve, CapCut).
- Prior experience working with remote teams and collaborating effectively in a virtual environment.
- Fluency in both Swahili and English to effectively engage with our diverse audience.
Perks & Benefits
- Competitive salary package commensurate with experience and skills.
- Opportunity to work remotely, offering significant flexibility and promoting work-life balance.
- Be an integral part of a growing and reputable retail brand in Kenya, making a tangible impact.
- Access to professional development and continuous learning opportunities to enhance your skill set.
- A supportive, collaborative, and results-oriented team environment.
- The chance to significantly influence and shape our digital marketing strategy and brand narrative.
How to Apply
Interested candidates who meet the above qualifications are invited to click on the application link below to submit their comprehensive CV and a compelling cover letter detailing their relevant experience. Please also include a portfolio of your social media content work or links to profiles you have managed. Ensure your application highlights your passion for content creation and your understanding of the Kenyan retail landscape. We look forward to reviewing your application!
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