About Company
Bralirwa Plc, a subsidiary of The Heineken Company, is Rwanda’s leading producer and distributor of alcoholic and non-alcoholic beverages. Established in 1957, Bralirwa has been a cornerstone of the Rwandan economy, contributing significantly to local employment, community development, and fostering national pride through its cherished brands. Our diverse portfolio includes popular beers and soft drinks, enjoyed by millions across the country. At Bralirwa, we are committed to brewing a better world by promoting responsible consumption, environmental sustainability, and a vibrant, inclusive workplace culture. We believe in empowering our people to drive innovation and excel, making every day a celebration of quality and commitment.
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Job Description
Are you a highly motivated, results-driven individual with a passion for sales and engaging with customers? Bralirwa Plc is seeking dynamic Sales Consultants for Retail Promotion to join our team in Rutsiro, Western Province. This is a unique opportunity to represent some of Rwanda’s most beloved beverage brands directly at the retail level. As a Sales Consultant, you will be the face of Bralirwa, responsible for driving product visibility, increasing sales, and building strong relationships with retailers and consumers within your assigned territory.
This commission-based role offers significant earning potential for individuals who can consistently meet and exceed sales targets through proactive retail visits, effective product merchandising, and engaging promotional activities. You will be instrumental in executing marketing campaigns, ensuring product availability, and gathering crucial market feedback. We are looking for self-starters who thrive in a fast-paced environment, possess excellent communication skills, and have a deep understanding of local market dynamics. If you are passionate about sales, enjoy connecting with people, and are eager to grow your career with a leading company, we encourage you to apply. Join Bralirwa and help us continue to refresh Rwanda!
Key Responsibilities
- Execute retail promotional activities and marketing campaigns effectively to drive brand visibility and sales.
- Visit assigned retail outlets daily to ensure optimal product display, merchandising, and stock availability.
- Proactively engage with retailers to build strong relationships, secure prime shelf space, and resolve any product-related issues.
- Identify and capitalize on new sales opportunities within the designated territory.
- Educate retailers and consumers about Bralirwa's product range, new launches, and promotional offers.
- Achieve and exceed monthly and quarterly sales targets for volume, distribution, and merchandising.
- Collect and report market intelligence, including competitor activities, consumer preferences, and retail feedback.
- Maintain accurate records of sales activities, inventory levels, and promotional material distribution.
- Ensure compliance with company standards for merchandising and brand representation.
- Participate in training sessions to enhance product knowledge and sales techniques.
Required Skills
- Minimum of 1 year experience in sales, retail, or promotions, preferably within the FMCG sector.
- Proven ability to achieve sales targets and work independently.
- Excellent interpersonal and communication skills (Kinyarwanda required, English is an advantage).
- Strong negotiation and persuasion abilities.
- Basic understanding of retail operations and merchandising principles.
- Self-motivated, with a high degree of initiative and a strong work ethic.
- Ability to travel extensively within the Rutsiro district.
- A valid motorcycle driving license is an added advantage.
Preferred Qualifications
- Diploma or Certificate in Sales, Marketing, Business Administration, or a related field.
- Previous experience with beverage or consumer goods sales.
- Familiarity with the Rutsiro market and local consumer behavior.
- Proficiency in using basic sales reporting tools or mobile applications.
Perks & Benefits
- Competitive commission structure with uncapped earning potential.
- Performance-based incentives and bonuses.
- Comprehensive sales training and continuous professional development.
- Supportive team environment and mentorship.
- Opportunity for career growth within a leading international company.
- Access to company products at discounted rates (where applicable).
- Branded uniform and sales support materials.
How to Apply
Interested candidates who meet the above criteria are invited to apply by clicking on the link below. Please ensure your application includes a detailed CV and a cover letter explaining why you are the ideal candidate for this role. Only shortlisted candidates will be contacted for an interview.
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